Uniqlo Audience in United States

Uniqlo logo

Uniqlo has an estimated audience of 13,459,757 people in United States. 58.3% are female, 41.7% are male, average age 33.3. Top regions: California, New York, Texas. Top brand affinities: Yahoo!奇摩名人娛樂, Everlane, Video, Nordstrom rack, Banana Republic.

The average Uniqlo fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Yahoo!奇摩名人娛樂, Everlane, Video, with strongest over-indexing on Yahoo!奇摩名人娛樂 (7.07× the country average). Demographically, the Uniqlo audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Uniqlo fans

Demographic split for Uniqlo audience in United States
MetricValue
Female58.3%
Male41.7%
Average age33.3
Estimated audience size13,459,757

Audience persona

The typical Uniqlo fan in United States is more female, around 33.3 years old, with strong Sustainability tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Uniqlo in United States
RegionReachAffinity
California4,479,1573.03×
New York2,893,8943.85×
Texas1,454,8451.26×
Florida846,1060.93×
New Jersey816,6542.39×
Illinois711,3971.59×
Washington603,6732.24×
Massachusetts591,3702.23×
Virginia524,0821.6×
Pennsylvania493,4771.09×
Maryland351,5781.52×
Georgia340,5800.82×
North Carolina284,9530.7×
Michigan237,2990.67×
Ohio215,4630.52×
Arizona192,7320.7×
Oregon185,2851.2×
Hawaii178,7023.09×
Connecticut176,5161.31×
Colorado173,8890.82×
Minnesota145,1450.75×
Nevada141,7621.09×
Indiana134,3480.55×
Tennessee128,9860.48×
Washington, District of Columbia122,0063.02×
Wisconsin116,5870.58×
Missouri109,1730.5×
Utah94,6940.79×
South Carolina86,7730.43×
Louisiana75,4840.43×
Kentucky66,8020.4×
Oklahoma65,9180.44×
Alabama65,5950.35×
Rhode Island55,3931.29×
Kansas49,4660.47×
Iowa45,3270.41×
Arkansas41,5950.38×
New Hampshire41,0570.77×
Delaware40,2321.08×
New Mexico34,9480.52×
Maine33,1420.69×
Idaho29,3500.43×
Mississippi28,6280.26×
Nebraska27,7110.41×
Vermont20,4990.87×
West Virginia17,8130.28×
Alaska16,5910.58×
Montana13,5510.36×
North Dakota8,3420.3×
South Dakota8,2170.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Uniqlo audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂7.07×Internet & Social Media
Everlane11.14×Fashion & Accessoires
Video2.43×Movies & TV
Nordstrom rack3.54×Fashion & Accessoires
Banana Republic4.68×Fashion & Accessoires
Zara5.74×Shopping
Cuisine2.11×Food & Beverages
South Korea4.69×Travel & Leisure
Beauty1.75×Beauty & Wellness
Shoes1.97×Fashion & Accessoires
H&M3.85×Shopping
Beverages1.74×Food & Beverages
Urban Outfitters3.98×Shopping
J.Crew3.57×Fashion & Accessoires
Euphoria1.55×Movies & TV
TikTok1.74×Internet & Social Media
IKEA2.43×Home & Garden
Princess Polly5.83×Fashion & Accessoires
Typography5.47×Kids & Family
Balenciaga4.56×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Uniqlo audience
TraitClusterScore
SustainabilityBALANCE3.63
Design AffinityPREMIUM2.04
Early Adopter MentalityPOWER1.98
LGBTQ+ IdentityOPEN1.92
Luxury OrientationPREMIUM1.88
Sports ActivityPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for Uniqlo
CountryShare
Japan19.5%
China14.3%
United States10.2%

See Uniqlo audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Uniqlo have in United States?

Uniqlo has an estimated audience of 13,459,757 people in United States, concentrated in California and New York.

What is the gender split and age of Uniqlo fans?

58.3% of Uniqlo fans are female, 41.7% are male, with an average age of 33.3 years.

Which brands do Uniqlo fans like most?

Uniqlo fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (7.07×), Everlane (11.14×), and Video (2.43×) over the country average.

Where do Uniqlo fans live in United States?

Uniqlo fans in United States are most concentrated in California (reach 4,479,157), New York (reach 2,893,894), and Texas (reach 1,454,845). These three regions account for the largest share of the active audience.

What other brands do Uniqlo fans also like?

Beyond Uniqlo itself, the audience over-indexes on Everlane (11.14×), Video (2.43×), Nordstrom rack (3.54×), and Banana Republic (4.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Uniqlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.