Rascasse Audience Intelligence

Uniqlo Target Market in United States

A data profile of the people who buy, follow and care about Uniqlo in United States — modelled from more than twelve digital signal sources. Uniqlo has an estimated audience of 13,681,978 people in United States.

#251among Brand in United States#83in Shopping

The average Uniqlo fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Everlane, Video, Nordstrom rack, with strongest over-indexing on Everlane (11.14× the country average).

Demographically, the Uniqlo audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Uniqlo fan in United States is more female, around 33.3 years old, with strong Design Affinity tendencies and a notable affinity for Everlane.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uniqlo profile in United States.

Audience size
13.7M
in United States
Gender
58.3%♀
41.7% male
Age
33.3
average years
Country rank
#2590
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Uniqlo

58.3% are female, 41.7% are male, average age 33.3.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Uniqlo audience in United States
MetricValue
Female58.3%
Male41.7%
Average age33.3
Estimated audience size13,681,978
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Uniqlo audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Uniqlo audience comes from United States.

Worldwide audience distribution share by country for Uniqlo
CountryShare
Japan19.2%
China14.1%
United States10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uniqlo audience in United States is strongest.

Fig. 05

Top regions by affinity

Uniqlo customers by region in United States
#RegionReachAffinity×
01New York~3M3.70×
02Hawaii~200K3.15×
03Washington, District of Columbia~100K3.06×
04California~4M2.77×
05New Jersey~800K2.23×
06Massachusetts~600K2.14×
07Washington~600K2.07×
08Maryland~400K1.68×
09Illinois~700K1.63×
10Virginia~500K1.51×
11Connecticut~200K1.26×
12Rhode Island~50K1.25×
13Oregon~200K1.19×
14Texas~1.5M1.14×
15Pennsylvania~500K1.12×
16Nevada~100K1.10×
17Delaware~40K1.05×
18Florida~900K0.94×
19Vermont~20K0.91×
20New Hampshire~40K0.82×
21Colorado~200K0.81×
22Georgia~300K0.80×
23Utah~100K0.80×
24Minnesota~200K0.79×
25Arizona~200K0.72×
26Maine~30K0.71×
27North Carolina~300K0.70×
28Alaska~20K0.67×
29Michigan~200K0.66×
30Wisconsin~100K0.57×
31Indiana~100K0.56×
32New Mexico~40K0.54×
33Ohio~200K0.53×
34Tennessee~100K0.51×
35Missouri~100K0.50×
36Idaho~30K0.50×
37Kansas~50K0.49×
38South Carolina~90K0.46×
39Oklahoma~70K0.46×
40Nebraska~30K0.46×
41Louisiana~80K0.45×
42Kentucky~70K0.43×
43Iowa~50K0.43×
44Arkansas~50K0.43×
45Montana~20K0.42×
46Alabama~70K0.39×
47North Dakota~10K0.37×
48West Virginia~20K0.35×
49South Dakota~10K0.33×
50Mississippi~30K0.30×
Fig. 06

Affinity by region

Affinity by region — Uniqlo, United States
0.30×1.00×3.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uniqlo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uniqlo audience
#·InterestCategoryAffinity×
01EverlaneFashion & Accessoires11.14×
02Acne StudiosFashion & Accessoires10.79×
03Princess PollyFashion & Accessoires5.83×
04ZaraShopping5.74×
05TypographyKids & Family5.47×
06South KoreaTravel & Leisure4.69×
07Banana RepublicFashion & Accessoires4.68×
08Bloomingdale'sShopping4.56×
09Urban OutfittersShopping3.98×
10H&MShopping3.85×
11J.CrewFashion & Accessoires3.57×
12Nordstrom rackFashion & Accessoires3.54×
13VideoMovies & TV2.43×
14IKEAHome & Garden2.43×
15Trader Joe'sShopping2.40×
16CuisineFood & Beverages2.11×
17ShoesFashion & Accessoires1.97×
18BeautyBeauty & Wellness1.75×
19BeveragesFood & Beverages1.74×
20TikTokInternet & Social Media1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uniqlo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uniqlo audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.28×
Early Adopter MentalityPOWER1.85×
Quality AwarenessPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uniqlo audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.33×
Need for SecurityCONSERVATISM0.57×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Uniqlo's target market in United States?

Uniqlo's target market in United States covers an estimated 13,681,978 people, concentrated in California and New York.

02

What is the gender split and age of Uniqlo customers?

58.3% of the Uniqlo audience are female, 41.7% are male, with an average age of 33.3 years.

03

Which brands do Uniqlo fans like most?

Uniqlo fans show strongest brand affinity for Everlane (11.14×), Video (2.43×), and Nordstrom rack (3.54×) over the country average.

04

Where do Uniqlo fans live in United States?

Uniqlo fans in United States are most concentrated in California (reach ~4M), New York (reach ~3M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Uniqlo fans also like?

Beyond Uniqlo itself, the audience over-indexes on Video (2.43×), Nordstrom rack (3.54×), Banana Republic (4.68×), and Zara (5.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Uniqlo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Uniqlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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