Uniqlo Audience in Germany
Uniqlo has an estimated audience of 5,945,905 people in Germany. 65.4% are female, 34.6% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lindex, COS, American Eagle Outfitters, Sellpy, Aéropostale (clothing).
The average Uniqlo fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lindex, COS, American Eagle Outfitters, with strongest over-indexing on Lindex (24× the country average). Demographically, the Uniqlo audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Uniqlo fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 35.1 |
| Estimated audience size | 5,945,905 |
Audience persona
The typical Uniqlo fan in Germany is more female, around 35.1 years old, with strong Sustainability tendencies and a notable affinity for Lindex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,514,201 | 1.16× |
| Bayern | 1,003,501 | 1.05× |
| Baden-Württemberg | 838,041 | 1.03× |
| Berlin | 788,875 | 2.97× |
| Hessen | 527,039 | 1.16× |
| Niedersachsen | 456,125 | 0.79× |
| Hamburg | 255,930 | 1.9× |
| Rheinland-Pfalz | 230,224 | 0.77× |
| Sachsen | 187,359 | 0.64× |
| Schleswig-Holstein | 174,794 | 0.82× |
| Brandenburg | 148,043 | 0.8× |
| Thüringen | 72,298 | 0.48× |
| Sachsen-Anhalt | 70,215 | 0.46× |
| Mecklenburg-Vorpommern | 55,825 | 0.49× |
| Bremen | 45,982 | 0.9× |
| Saarland | 41,062 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lindex | 24× | Fashion & Accessoires |
| COS | 9.59× | Shopping |
| American Eagle Outfitters | 20.59× | Fashion & Accessoires |
| Sellpy | 8.47× | Fashion & Accessoires |
| Aéropostale (clothing) | 22.56× | Fashion & Accessoires |
| Vinted | 6.75× | Fashion & Accessoires |
| Bershka | 6.3× | Shopping |
| Stradivarius | 6.45× | Shopping |
| Muji | 11.52× | Home & Garden |
| Sports | 1.8× | Sports |
| Arts and music | 1.74× | Arts & Culture |
| Mango | 4.94× | Shopping |
| Food and drink | 1.55× | Food & Beverages |
| Banana Republic | 10.73× | Fashion & Accessoires |
| H&M | 2.23× | Shopping |
| Old Navy | 10.95× | Fashion & Accessoires |
| Depop | 14.86× | Fashion & Accessoires |
| Online shopping | 1.51× | Shopping |
| Zara | 2.74× | Shopping |
| Galeries Lafayette | 7.1× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| Creativity | OPEN | 1.57 |
| Early Adopter Mentality | POWER | 1.54 |
| Individualism | JOY | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
| Career Orientation | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.5% |
| China | 14.3% |
| United States | 10.2% |
See Uniqlo audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Uniqlo have in Germany?
Uniqlo has an estimated audience of 5,945,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Uniqlo fans?
65.4% of Uniqlo fans are female, 34.6% are male, with an average age of 35.1 years.
Which brands do Uniqlo fans like most?
Uniqlo fans show strongest brand affinity for Lindex (24×), COS (9.59×), and American Eagle Outfitters (20.59×) over the country average.
Where do Uniqlo fans live in Germany?
Uniqlo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,514,201), Bayern (reach 1,003,501), and Baden-Württemberg (reach 838,041). These three regions account for the largest share of the active audience.
What other brands do Uniqlo fans also like?
Beyond Uniqlo itself, the audience over-indexes on COS (9.59×), American Eagle Outfitters (20.59×), Sellpy (8.47×), and Aéropostale (clothing) (22.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uniqlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.