Rascasse Audience Intelligence

Lindex Target Market in Germany

A data profile of the people who buy, follow and care about Lindex in Germany — modelled from more than twelve digital signal sources. Lindex has an estimated audience of 761,853 people in Germany.

#1069among Brand in Germany#431in Fashion & Accessoires

The average Lindex fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deichmann, Bratislava, Zalando Lounge, with strongest over-indexing on Deichmann (6.98× the country average).

Demographically, the Lindex audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lindex fan in Germany is more female, around 37.2 years old, with strong Tradition tendencies and a notable affinity for Deichmann.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lindex profile in Germany.

Audience size
762K
in Germany
Gender
69.9%♀
30.1% male
Age
37.2
average years
Country rank
#8248
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lindex

69.9% are female, 30.1% are male, average age 37.2.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Lindex audience in Germany
MetricValue
Female69.9%
Male30.1%
Average age37.2
Estimated audience size761,853
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Lindex audience in Germany
Age bracketShare%
16-1921%
20-2924%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Lindex audience comes from Germany.

Worldwide audience distribution share by country for Lindex
CountryShare
Sweden33.5%
Norway11.1%
Finland9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lindex audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lindex customers by region in Germany
#RegionReachAffinity×
01Hamburg~30K1.70×
02Schleswig-Holstein~40K1.47×
03Berlin~50K1.44×
04Mecklenburg-Vorpommern~20K1.11×
05Hessen~60K1.05×
06Sachsen~40K1.02×
07Bayern~100K0.99×
08Bremen~6K0.97×
09Niedersachsen~70K0.96×
10Brandenburg~20K0.95×
11Nordrhein-Westfalen~100K0.89×
12Baden-Württemberg~90K0.85×
13Thüringen~20K0.78×
14Rheinland-Pfalz~30K0.74×
15Saarland~7K0.73×
16Sachsen-Anhalt~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Lindex, Germany
0.71×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lindex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lindex audience
#·InterestCategoryAffinity×
01Amber VallettaFashion & Accessoires27.26×
02Anna LewandowskaSports23.34×
03Naomi CampbellFashion & Accessoires22.29×
04Pitchfork MediaMusic & Radio22.01×
05Twin PeaksMovies & TV20.38×
06Zalando LoungeShopping19.67×
07Zaha HadidArts & Culture18.78×
08BratislavaTravel & Leisure17.44×
09Allegro (auction website)Shopping13.96×
10Peg PeregoKids & Family13.17×
11otoMoto.plCars & Mobility11.55×
12Onet.plNews8.80×
13DeichmannShopping6.98×
14BonprixShopping3.21×
15FranceTravel & Leisure2.81×
16Women's clothingFashion & Accessoires2.11×
17Harry PotterMovies & TV2.02×
18GardenHome & Garden1.72×
19Borussia DortmundSports1.58×
20FIFA World CupSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lindex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lindex audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.55×
Design AffinityPREMIUM1.54×
MindfulnessBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lindex audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.59×
Need for SecurityCONSERVATISM0.61×
ExtroversionTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lindex's target market in Germany?

Lindex's target market in Germany covers an estimated 761,853 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lindex customers?

69.9% of the Lindex audience are female, 30.1% are male, with an average age of 37.2 years.

03

Which brands do Lindex fans like most?

Lindex fans show strongest brand affinity for Deichmann (6.98×), Bratislava (17.44×), and Zalando Lounge (19.67×) over the country average.

04

Where do Lindex fans live in Germany?

Lindex fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Lindex fans also like?

Beyond Lindex itself, the audience over-indexes on Bratislava (17.44×), Zalando Lounge (19.67×), Twin Peaks (20.38×), and Allegro (auction website) (13.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Lindex audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lindex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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