Lindex Audience in Germany
Lindex has an estimated audience of 762,021 people in Germany. 69.9% are female, 30.1% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deichmann, Bratislava, Zalando Lounge, Allegro (auction website), Twin Peaks.
The average Lindex fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deichmann, Bratislava, Zalando Lounge, with strongest over-indexing on Deichmann (6.98× the country average). Demographically, the Lindex audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Lindex fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 37.2 |
| Estimated audience size | 762,021 |
Audience persona
The typical Lindex fan in Germany is more female, around 37.2 years old, with strong Tradition tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,815 | 0.94× |
| Bayern | 125,517 | 1.02× |
| Baden-Württemberg | 90,595 | 0.87× |
| Niedersachsen | 73,002 | 0.99× |
| Hessen | 62,800 | 1.08× |
| Berlin | 53,761 | 1.58× |
| Schleswig-Holstein | 40,512 | 1.48× |
| Sachsen | 39,071 | 1.05× |
| Hamburg | 29,430 | 1.71× |
| Rheinland-Pfalz | 26,519 | 0.69× |
| Brandenburg | 21,494 | 0.91× |
| Mecklenburg-Vorpommern | 14,854 | 1.02× |
| Thüringen | 13,042 | 0.67× |
| Sachsen-Anhalt | 11,504 | 0.58× |
| Bremen | 6,090 | 0.93× |
| Saarland | 4,387 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 6.98× | Shopping |
| Bratislava | 17.44× | Travel & Leisure |
| Zalando Lounge | 19.67× | Shopping |
| Allegro (auction website) | 13.96× | Shopping |
| Twin Peaks | 20.38× | Movies & TV |
| Naomi Campbell | 22.29× | Fashion & Accessoires |
| Onet.pl | 8.8× | News |
| otoMoto.pl | 11.55× | Cars & Mobility |
| Harry Potter | 2.02× | Movies & TV |
| Amber Valletta | 27.26× | Fashion & Accessoires |
| Zaha Hadid | 18.78× | Arts & Culture |
| Borussia Dortmund | 1.58× | Sports |
| Bonprix | 3.21× | Shopping |
| Anna Lewandowska | 23.34× | Sports |
| Pitchfork Media | 22.01× | Music & Radio |
| Women's clothing | 2.11× | Fashion & Accessoires |
| Peg Perego | 13.17× | Kids & Family |
| Real Madrid C.F. | 2.11× | Sports |
| France | 2.81× | Travel & Leisure |
| Garden | 1.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.65 |
| Sustainability | BALANCE | 1.86 |
| Creativity | OPEN | 1.8 |
| Design Affinity | PREMIUM | 1.43 |
| Luxury Orientation | PREMIUM | 1.34 |
| Early Adopter Mentality | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 33.7% |
| Norway | 11.1% |
| Finland | 9.1% |
See Lindex audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Lindex have in Germany?
Lindex has an estimated audience of 762,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lindex fans?
69.9% of Lindex fans are female, 30.1% are male, with an average age of 37.2 years.
Which brands do Lindex fans like most?
Lindex fans show strongest brand affinity for Deichmann (6.98×), Bratislava (17.44×), and Zalando Lounge (19.67×) over the country average.
Where do Lindex fans live in Germany?
Lindex fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,815), Bayern (reach 125,517), and Baden-Württemberg (reach 90,595). These three regions account for the largest share of the active audience.
What other brands do Lindex fans also like?
Beyond Lindex itself, the audience over-indexes on Bratislava (17.44×), Zalando Lounge (19.67×), Allegro (auction website) (13.96×), and Twin Peaks (20.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lindex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.