Rascasse Audience Intelligence

Zaha Hadid Audience in Germany

A data profile of the people who buy, follow and care about Zaha Hadid in Germany — modelled from more than twelve digital signal sources. Zaha Hadid has an estimated audience of 304,248 people in Germany.

#2among Architect / designer in Germany#3624among Person in Germany#191in Arts & Culture

The average Zaha Hadid fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Phillips (auctioneers), Radio Television of Serbia, David Hockney, with strongest over-indexing on Phillips (auctioneers) (58.08× the country average).

Demographically, the Zaha Hadid audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zaha Hadid fan in Germany is balanced, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Phillips (auctioneers).

Category: Arts & Culture · Type: Person · Subtype: Architect / designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zaha Hadid profile in Germany.

Audience size
304K
in Germany
Gender
50.9%♀
49.1% male
Age
41.4
average years
Country rank
#17137
Person in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zaha Hadid fans

50.9% are female, 49.1% are male, average age 41.4.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Zaha Hadid audience in Germany
MetricValue
Female50.9%
Male49.1%
Average age41.4
Estimated audience size304,248
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Zaha Hadid audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Zaha Hadid audience comes from Germany.

Worldwide audience distribution share by country for Zaha Hadid
CountryShare
United States9.6%
Italy7.7%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zaha Hadid audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zaha Hadid fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.78×
02Hamburg~10K1.60×
03Hessen~30K1.31×
04Bayern~60K1.21×
05Baden-Württemberg~50K1.15×
06Bremen~3K1.07×
07Nordrhein-Westfalen~70K1.00×
08Sachsen~10K0.86×
09Niedersachsen~30K0.85×
10Brandenburg~8K0.83×
11Rheinland-Pfalz~10K0.82×
12Schleswig-Holstein~9K0.76×
13Thüringen~6K0.75×
14Mecklenburg-Vorpommern~5K0.75×
15Saarland~3K0.74×
16Sachsen-Anhalt~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Zaha Hadid, Germany
0.73×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zaha Hadid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zaha Hadid audience
#·InterestCategoryAffinity×
01Maurizio CattelanArts & Culture143.25×
02Museum of Contemporary Art, ChicagoArts & Culture135.73×
03Museum of Contemporary Art ClevelandArts & Culture128.05×
04Massachusetts Museum of Contemporary ArtArts & Culture127.68×
05Radio Television of SerbiaMusic & Radio123.04×
06New MuseumArts & Culture101.29×
07Museum of Contemporary Art, Los AngelesArts & Culture91.82×
08David HockneyArts & Culture89.90×
09Air SerbiaTravel & Leisure78.62×
10Museum of Contemporary Art (Basel)Arts & Culture77.60×
11Damien HirstArts & Culture70.07×
12Martin ParrArts & Culture65.81×
13Jeff KoonsArts & Culture63.06×
14AmpmFood & Beverages60.90×
15Phillips (auctioneers)Shopping58.08×
16Domus (magazine)Home & Garden55.85×
17Allegro (auction website)Shopping20.26×
18Yayoi KusamaArts & Culture20.00×
19Onet.plNews18.63×
20Model (people)Fashion & Accessoires9.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zaha Hadid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zaha Hadid audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM5.48×
Urban LifestyleOPEN2.23×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zaha Hadid audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.90×
Price SensitivityPREMIUM0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zaha Hadid have in Germany?

Zaha Hadid has an estimated audience of 304,248 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zaha Hadid fans?

50.9% of Zaha Hadid fans are female, 49.1% are male, with an average age of 41.4 years.

03

Which brands do Zaha Hadid fans like most?

Zaha Hadid fans show strongest brand affinity for Phillips (auctioneers) (58.08×), Radio Television of Serbia (123.04×), and David Hockney (89.9×) over the country average.

04

Where do Zaha Hadid fans live in Germany?

Zaha Hadid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Zaha Hadid fans also like?

Beyond Zaha Hadid itself, the audience over-indexes on Radio Television of Serbia (123.04×), David Hockney (89.9×), Air Serbia (78.62×), and Ampm (60.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Architect / designer audiences in Germany

See Zaha Hadid audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zaha Hadid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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