Zaha Hadid Audience in Germany
Zaha Hadid has an estimated audience of 318,339 people in Germany. 50.9% are female, 49.1% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Radio Television of Serbia, Air Serbia, David Hockney, Phillips (auctioneers), Ampm.
The average Zaha Hadid fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Radio Television of Serbia, Air Serbia, David Hockney, with strongest over-indexing on Radio Television of Serbia (123.04× the country average). Demographically, the Zaha Hadid audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Person · Subtype: Architect / designer
Demographics of Zaha Hadid fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 41.4 |
| Estimated audience size | 318,339 |
Audience persona
The typical Zaha Hadid fan in Germany is balanced, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Radio Television of Serbia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,017 | 1.02× |
| Bayern | 63,038 | 1.23× |
| Baden-Württemberg | 50,578 | 1.16× |
| Hessen | 33,135 | 1.37× |
| Berlin | 26,651 | 1.87× |
| Niedersachsen | 26,501 | 0.86× |
| Sachsen | 12,835 | 0.82× |
| Rheinland-Pfalz | 12,602 | 0.79× |
| Hamburg | 12,066 | 1.68× |
| Schleswig-Holstein | 7,845 | 0.69× |
| Brandenburg | 7,790 | 0.79× |
| Sachsen-Anhalt | 5,634 | 0.68× |
| Thüringen | 5,152 | 0.64× |
| Mecklenburg-Vorpommern | 4,112 | 0.68× |
| Bremen | 3,020 | 1.11× |
| Saarland | 2,423 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Radio Television of Serbia | 123.04× | Music & Radio |
| Air Serbia | 78.62× | Travel & Leisure |
| David Hockney | 89.9× | Arts & Culture |
| Phillips (auctioneers) | 58.08× | Shopping |
| Ampm | 60.9× | Food & Beverages |
| New Museum | 101.29× | Arts & Culture |
| Model (people) | 9.98× | Fashion & Accessoires |
| Maurizio Cattelan | 143.25× | Arts & Culture |
| Damien Hirst | 70.07× | Arts & Culture |
| Onet.pl | 18.63× | News |
| Martin Parr | 65.81× | Arts & Culture |
| Allegro (auction website) | 20.26× | Shopping |
| Massachusetts Museum of Contemporary Art | 127.68× | Arts & Culture |
| Museum of Contemporary Art, Chicago | 135.73× | Arts & Culture |
| Museum of Contemporary Art (Basel) | 77.6× | Arts & Culture |
| Domus (magazine) | 55.85× | Home & Garden |
| Jeff Koons | 63.06× | Arts & Culture |
| Museum of Contemporary Art Cleveland | 128.05× | Arts & Culture |
| Museum of Contemporary Art, Los Angeles | 91.82× | Arts & Culture |
| Fotografiska | 122.89× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 4.21 |
| Sustainability | BALANCE | 2.96 |
| Quality Awareness | PREMIUM | 2.43 |
| Travelling | THRILL | 1.68 |
| Convenience Orientation | PREMIUM | 1.66 |
| DIY Mentality | THRILL | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.8% |
| United Kingdom | 7.8% |
See Zaha Hadid audiences in other countries
More Architect / designer audiences in Germany
- Herman Miller (manufacturer) (349,072)
- Frank Gehry (291,014)
- Le Corbusier (284,365)
- Frank Lloyd Wright (231,674)
- Antoni Gaudí (127,651)
Frequently asked questions
How many fans does Zaha Hadid have in Germany?
Zaha Hadid has an estimated audience of 318,339 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zaha Hadid fans?
50.9% of Zaha Hadid fans are female, 49.1% are male, with an average age of 41.4 years.
Which brands do Zaha Hadid fans like most?
Zaha Hadid fans show strongest brand affinity for Radio Television of Serbia (123.04×), Air Serbia (78.62×), and David Hockney (89.9×) over the country average.
Where do Zaha Hadid fans live in Germany?
Zaha Hadid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,017), Bayern (reach 63,038), and Baden-Württemberg (reach 50,578). These three regions account for the largest share of the active audience.
What other brands do Zaha Hadid fans also like?
Beyond Zaha Hadid itself, the audience over-indexes on Air Serbia (78.62×), David Hockney (89.9×), Phillips (auctioneers) (58.08×), and Ampm (60.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zaha Hadid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.