Rascasse Audience Intelligence

Zaha Hadid Audience in United States

A data profile of the people who buy, follow and care about Zaha Hadid in United States — modelled from more than twelve digital signal sources. Zaha Hadid has an estimated audience of 466,663 people in United States.

#5among Architect / designer in United States#9304among Person in United States#355in Arts & Culture

The average Zaha Hadid fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Architecture (magazine), Flos, Finlayson (company), with strongest over-indexing on Architecture (magazine) (155.61× the country average).

Demographically, the Zaha Hadid audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zaha Hadid fan in United States is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Architecture (magazine).

Category: Arts & Culture · Type: Person · Subtype: Architect / designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zaha Hadid profile in United States.

Audience size
467K
in United States
Gender
61.9%♀
38.1% male
Age
40.2
average years
Country rank
#38148
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zaha Hadid fans

61.9% are female, 38.1% are male, average age 40.2.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Zaha Hadid audience in United States
MetricValue
Female61.9%
Male38.1%
Average age40.2
Estimated audience size466,663
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Zaha Hadid audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Zaha Hadid audience comes from United States.

Worldwide audience distribution share by country for Zaha Hadid
CountryShare
United States9.6%
Italy7.7%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zaha Hadid audience in United States is strongest.

Fig. 05

Top regions by affinity

Zaha Hadid fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K2.44×
02Washington, District of Columbia~3K2.30×
03California~90K1.70×
04Massachusetts~20K1.64×
05Florida~50K1.62×
06New Jersey~20K1.52×
07Rhode Island~2K1.48×
08Washington~10K1.28×
09Connecticut~6K1.27×
10Illinois~20K1.25×
11Oregon~7K1.22×
12Michigan~20K1.19×
13Virginia~10K1.17×
14Maryland~9K1.13×
15Vermont<1K1.11×
16Texas~50K1.10×
17New Mexico~3K1.10×
18Hawaii~2K1.10×
19Utah~5K1.09×
20Colorado~8K1.06×
21Georgia~20K1.05×
22Pennsylvania~20K1.01×
23Minnesota~7K1.01×
24Maine~2K0.93×
25Montana~1K0.91×
26Arizona~9K0.90×
27Ohio~10K0.89×
28Kansas~3K0.88×
29Nevada~4K0.87×
30Indiana~8K0.85×
31North Carolina~10K0.84×
32Iowa~3K0.83×
33South Dakota<1K0.83×
34Alaska<1K0.83×
35North Dakota<1K0.83×
36Missouri~6K0.82×
37Louisiana~5K0.82×
38Wisconsin~6K0.81×
39Nebraska~2K0.81×
40New Hampshire~2K0.79×
41Delaware~1K0.78×
42Idaho~2K0.76×
43Kentucky~4K0.74×
44Arkansas~3K0.74×
45Oklahoma~4K0.73×
46Tennessee~7K0.71×
47West Virginia~2K0.71×
48Mississippi~3K0.68×
49Alabama~4K0.64×
50South Carolina~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Zaha Hadid, United States
0.61×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zaha Hadid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zaha Hadid audience
#·InterestCategoryAffinity×
01Finlayson (company)Fashion & Accessoires418.70×
02ArtemideHome & Garden171.71×
03FlosHome & Garden165.25×
04Architecture (magazine)Website / Newspaper / Magazine155.61×
05SwissôtelTravel & Leisure119.43×
06Poltrona FrauHome & Garden114.99×
07Martin ParrArts & Culture110.07×
08ArchitizerHome & Garden100.65×
09Le CorbusierArts & Culture100.26×
10Natalia VodianovaFashion & Accessoires89.03×
11Frank GehryArts & Culture48.22×
12Frank Lloyd WrightHome & Garden44.94×
13Herman Miller (manufacturer)Home & Garden27.21×
14CovenantMusic & Radio26.09×
15Amelia EarhartBusiness & Career21.05×
16Warby ParkerFashion & Accessoires20.00×
17Design & InteriorHome & Garden20.00×
18Interior designsHome & Garden20.00×
19Jane GoodallPets & Animals19.43×
20Luxury real estateBusiness & Career10.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zaha Hadid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zaha Hadid audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM6.28×
Design AffinityPREMIUM5.97×
Luxury OrientationPREMIUM2.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zaha Hadid audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
Risk AppetiteTHRILL1.00×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zaha Hadid have in United States?

Zaha Hadid has an estimated audience of 466,663 people in United States, concentrated in California and New York.

02

What is the gender split and age of Zaha Hadid fans?

61.9% of Zaha Hadid fans are female, 38.1% are male, with an average age of 40.2 years.

03

Which brands do Zaha Hadid fans like most?

Zaha Hadid fans show strongest brand affinity for Architecture (magazine) (155.61×), Flos (165.25×), and Finlayson (company) (418.7×) over the country average.

04

Where do Zaha Hadid fans live in United States?

Zaha Hadid fans in United States are most concentrated in California (reach ~90K), New York (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Zaha Hadid fans also like?

Beyond Zaha Hadid itself, the audience over-indexes on Flos (165.25×), Finlayson (company) (418.7×), Artemide (171.71×), and Frank Lloyd Wright (44.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Zaha Hadid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zaha Hadid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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