Zaha Hadid Audience in United States

Zaha Hadid logo

Zaha Hadid has an estimated audience of 485,899 people in United States. 61.9% are female, 38.1% are male, average age 40.2. Top regions: California, New York, Florida. Top brand affinities: Architecture (magazine), Flos, Finlayson (company), Real (hypermarket), Artemide.

The average Zaha Hadid fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Architecture (magazine), Flos, Finlayson (company), with strongest over-indexing on Architecture (magazine) (155.61× the country average). Demographically, the Zaha Hadid audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Person · Subtype: Architect / designer

Demographics of Zaha Hadid fans

Demographic split for Zaha Hadid audience in United States
MetricValue
Female61.9%
Male38.1%
Average age40.2
Estimated audience size485,899

Audience persona

The typical Zaha Hadid fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Architecture (magazine).

Top regions in United States

Top regions ranked by reach for Zaha Hadid in United States
RegionReachAffinity
California95,8871.79×
New York72,3372.66×
Florida55,6561.69×
Texas46,4581.11×
Illinois20,5261.27×
New Jersey17,1321.39×
Georgia16,5751.11×
Massachusetts16,5241.73×
Pennsylvania16,3991×
Michigan15,7881.24×
Virginia14,1081.19×
Ohio13,6770.91×
Washington12,6231.3×
North Carolina12,0660.83×
Maryland9,4931.14×
Arizona9,1440.92×
Colorado8,5801.12×
Minnesota7,2601.04×
Indiana7,1690.81×
Oregon6,8801.24×
Tennessee6,5700.67×
Missouri6,3000.8×
Connecticut5,9761.23×
Wisconsin5,3260.73×
Louisiana5,1450.82×
Utah4,5121.04×
Alabama4,0150.59×
Nevada4,0090.85×
Kentucky3,9810.65×
Washington, District of Columbia3,8812.66×
Oklahoma3,8180.71×
South Carolina3,7130.51×
Kansas3,0030.78×
Iowa2,7560.69×
Rhode Island2,6151.69×
Hawaii2,5831.24×
New Mexico2,4941.02×
Arkansas2,3970.6×
Mississippi1,8060.45×
Nebraska1,6660.68×
Maine1,4850.85×
Idaho1,3930.57×
New Hampshire1,2730.66×
Montana1,0620.79×
Vermont9701.14×
West Virginia9340.41×
Delaware8060.6×
North Dakota5410.54×
South Dakota5400.48×
Alaska5200.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zaha Hadid audience
BrandAffinityCategory
Architecture (magazine)155.61×
Flos165.25×Home & Garden
Finlayson (company)418.7×Fashion & Accessoires
Real (hypermarket)41.68×Shopping
Artemide171.71×Home & Garden
Frank Lloyd Wright44.94×Home & Garden
Jane Goodall19.43×Pets & Animals
Luxury real estate10.56×Business & Career
Le Corbusier100.26×Arts & Culture
Warby Parker20×Fashion & Accessoires
Design & Interior20×Home & Garden
Swissôtel119.43×Travel & Leisure
Amelia Earhart21.05×Business & Career
Yahoo!ショッピング6.23×
Frank Gehry48.22×Arts & Culture
Architizer100.65×Home & Garden
Interior designs20×Home & Garden
Herman Miller (manufacturer)27.21×Home & Garden
Martin Parr110.07×Arts & Culture
Poltrona Frau114.99×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zaha Hadid audience
TraitClusterScore
Design AffinityPREMIUM10.59
Quality AwarenessPREMIUM3.71
IndulgenceJOY2.94
Luxury OrientationPREMIUM2.79
SustainabilityBALANCE1.89
LGBTQ+ IdentityOPEN1.88

Worldwide distribution

Worldwide audience distribution share by country for Zaha Hadid
CountryShare
United States10.1%
Italy7.8%
United Kingdom7.8%

See Zaha Hadid audiences in other countries

More Architect / designer audiences in United States

Frequently asked questions

How many fans does Zaha Hadid have in United States?

Zaha Hadid has an estimated audience of 485,899 people in United States, concentrated in California and New York.

What is the gender split and age of Zaha Hadid fans?

61.9% of Zaha Hadid fans are female, 38.1% are male, with an average age of 40.2 years.

Which brands do Zaha Hadid fans like most?

Zaha Hadid fans show strongest brand affinity for Architecture (magazine) (155.61×), Flos (165.25×), and Finlayson (company) (418.7×) over the country average.

Where do Zaha Hadid fans live in United States?

Zaha Hadid fans in United States are most concentrated in California (reach 95,887), New York (reach 72,337), and Florida (reach 55,656). These three regions account for the largest share of the active audience.

What other brands do Zaha Hadid fans also like?

Beyond Zaha Hadid itself, the audience over-indexes on Flos (165.25×), Finlayson (company) (418.7×), Real (hypermarket) (41.68×), and Artemide (171.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zaha Hadid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.