Rascasse Audience Intelligence

Luxury real estate Audience in United States

A data profile of the people who buy, follow and care about Luxury real estate in United States — modelled from more than twelve digital signal sources. Luxury real estate has an estimated audience of 23,607,215 people in United States.

#898among Topic in United States#151in Business & Career

The average Luxury real estate fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include HomeGoods, First-time buyer, Real estate development, with strongest over-indexing on HomeGoods (4.35× the country average).

Demographically, the Luxury real estate audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luxury real estate fan in United States is balanced, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for HomeGoods.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury real estate profile in United States.

Audience size
23.6M
in United States
Gender
53.8%♀
46.2% male
Age
36.5
average years
Country rank
#1320
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury real estate fans

53.8% are female, 46.2% are male, average age 36.5.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Luxury real estate audience in United States
MetricValue
Female53.8%
Male46.2%
Average age36.5
Estimated audience size23,607,215
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Luxury real estate audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Luxury real estate audience comes from United States.

Worldwide audience distribution share by country for Luxury real estate
CountryShare
United States15.2%
Japan8.0%
China5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury real estate audience in United States is strongest.

Fig. 05

Top regions by affinity

Luxury real estate fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~400K2.19×
02Oregon~500K1.94×
03Florida~2.5M1.43×
04Nevada~300K1.31×
05Colorado~500K1.28×
06Hawaii~100K1.26×
07New York~1.5M1.20×
08Washington~600K1.18×
09Washington, District of Columbia~80K1.18×
10Montana~80K1.16×
11Utah~200K1.14×
12Rhode Island~80K1.12×
13Arizona~500K1.09×
14Georgia~800K1.06×
15Vermont~40K1.05×
16New Jersey~600K1.03×
17Massachusetts~500K1.03×
18Virginia~600K1.01×
19Idaho~100K1.01×
20South Carolina~400K0.99×
21Maine~80K0.98×
22New Mexico~100K0.97×
23Alaska~50K0.97×
24California~2.5M0.96×
25Connecticut~200K0.96×
26North Dakota~50K0.95×
27Missouri~400K0.94×
28New Hampshire~90K0.94×
29South Dakota~50K0.94×
30Delaware~60K0.93×
31Louisiana~300K0.92×
32Oklahoma~200K0.92×
33Iowa~200K0.92×
34Texas~2M0.91×
35Indiana~400K0.91×
36Alabama~300K0.91×
37Ohio~700K0.90×
38Arkansas~200K0.90×
39Tennessee~400K0.89×
40West Virginia~100K0.89×
41Pennsylvania~700K0.87×
42North Carolina~600K0.87×
43Nebraska~100K0.86×
44Mississippi~200K0.85×
45Wisconsin~300K0.84×
46Maryland~300K0.83×
47Kentucky~200K0.83×
48Minnesota~300K0.80×
49Illinois~600K0.79×
50Michigan~500K0.74×
Fig. 06

Affinity by region

Affinity by region — Luxury real estate, United States
0.74×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury real estate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury real estate audience
#·InterestCategoryAffinity×
01Real estate investingBusiness & Career5.14×
02Home décor productsHome & Garden4.45×
03HomeGoodsHome & Garden4.35×
04Real estate developmentBusiness & Career4.31×
05First-time buyerShopping4.18×
06FarmhouseTravel & Leisure3.92×
07West ElmHome & Garden3.81×
08Landscape designBusiness & Career3.21×
09AnthropologieShopping3.13×
10RenovationHome & Garden2.85×
11WoolFashion & Accessoires2.67×
12Home constructionHome & Garden2.47×
13Trader Joe'sShopping2.45×
14Outdoor enthusiastSports2.43×
15Self careHealth2.41×
16NordstromShopping2.06×
17Old NavyFashion & Accessoires1.98×
18InvestmentBusiness & Career1.81×
19Health & wellnessHealth1.74×
20KitchenHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury real estate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury real estate audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.06×
DIY MentalityTHRILL1.76×
Luxury OrientationPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury real estate audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.63×
Convenience OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury real estate have in United States?

Luxury real estate has an estimated audience of 23,607,215 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Luxury real estate fans?

53.8% of Luxury real estate fans are female, 46.2% are male, with an average age of 36.5 years.

03

Which brands do Luxury real estate fans like most?

Luxury real estate fans show strongest brand affinity for HomeGoods (4.35×), First-time buyer (4.18×), and Real estate development (4.31×) over the country average.

04

Where do Luxury real estate fans live in United States?

Luxury real estate fans in United States are most concentrated in California (reach ~2.5M), Florida (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Luxury real estate fans also like?

Beyond Luxury real estate itself, the audience over-indexes on First-time buyer (4.18×), Real estate development (4.31×), Renovation (2.85×), and Home décor products (4.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Luxury real estate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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