Luxury real estate Audience in United States

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Luxury real estate has an estimated audience of 23,607,215 people in United States. 53.8% are female, 46.2% are male, average age 36.5. Top regions: California, Florida, Texas. Top brand affinities: HomeGoods, First-time buyer, Real estate development, Renovation, Home décor products.

The average Luxury real estate fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include HomeGoods, First-time buyer, Real estate development, with strongest over-indexing on HomeGoods (4.35× the country average). Demographically, the Luxury real estate audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Luxury real estate fans

Demographic split for Luxury real estate audience in United States
MetricValue
Female53.8%
Male46.2%
Average age36.5
Estimated audience size23,607,215

Audience persona

The typical Luxury real estate fan in United States is balanced, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for HomeGoods.

Top regions in United States

Top regions ranked by reach for Luxury real estate in United States
RegionReachAffinity
California2,499,8870.96×
Florida2,440,2321.53×
Texas1,977,0300.97×
New York1,449,1141.1×
Georgia749,4111.03×
Oregon702,0512.59×
Pennsylvania676,1230.85×
New Jersey649,2891.08×
Illinois600,6590.76×
Kansas588,9333.17×
North Carolina580,1450.82×
Virginia548,7980.95×
Colorado538,3031.45×
Massachusetts536,5151.15×
Arizona533,0321.11×
Washington475,4911×
Ohio459,5450.63×
Indiana406,2700.94×
Tennessee401,9800.85×
Missouri399,0801.05×
Michigan398,6170.65×
Nevada374,4111.64×
South Carolina330,6010.93×
Maryland326,6500.8×
Wisconsin266,1030.75×
Alabama264,5050.8×
Connecticut247,9751.05×
Utah241,6611.14×
Louisiana236,7970.78×
Minnesota232,9980.69×
Oklahoma221,4680.84×
Kentucky221,2110.75×
Hawaii163,4741.61×
Iowa143,2180.74×
New Mexico115,9650.98×
Mississippi110,3350.57×
Idaho104,4170.88×
Washington, District of Columbia93,7211.32×
Arkansas84,5000.43×
Montana81,9711.25×
Nebraska73,4920.62×
Maine72,4280.86×
Rhode Island67,4730.9×
New Hampshire62,1120.67×
West Virginia53,3960.49×
Delaware46,9970.72×
Vermont46,7011.13×
Alaska37,6130.74×
North Dakota36,7630.76×
South Dakota35,0600.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luxury real estate audience
BrandAffinityCategory
HomeGoods4.35×Home & Garden
First-time buyer4.18×Shopping
Real estate development4.31×Business & Career
Renovation2.85×Home & Garden
Home décor products4.45×Home & Garden
Farmhouse3.92×Travel & Leisure
West Elm3.81×Home & Garden
Self care2.41×Health
Landscape design3.21×Business & Career
Real estate investing5.14×Business & Career
Old Navy1.98×Fashion & Accessoires
Anthropologie3.13×Shopping
Investment1.81×Business & Career
Outdoor enthusiast2.43×Sports
Nordstrom2.06×Shopping
Home construction2.47×Home & Garden
Health & wellness1.74×Health
Kitchen1.59×Home & Garden
Wool2.67×Fashion & Accessoires
Pottery Barn2.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luxury real estate audience
TraitClusterScore
Quality AwarenessPREMIUM3.15
Luxury OrientationPREMIUM2.67
Design AffinityPREMIUM2.53
DIY MentalityTHRILL2.09
LGBTQ+ IdentityOPEN1.75
SustainabilityBALANCE1.65

Worldwide distribution

Worldwide audience distribution share by country for Luxury real estate
CountryShare
United States15.2%
Japan8.0%
China5.8%

See Luxury real estate audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Luxury real estate have in United States?

Luxury real estate has an estimated audience of 23,607,215 people in United States, concentrated in California and Florida.

What is the gender split and age of Luxury real estate fans?

53.8% of Luxury real estate fans are female, 46.2% are male, with an average age of 36.5 years.

Which brands do Luxury real estate fans like most?

Luxury real estate fans show strongest brand affinity for HomeGoods (4.35×), First-time buyer (4.18×), and Real estate development (4.31×) over the country average.

Where do Luxury real estate fans live in United States?

Luxury real estate fans in United States are most concentrated in California (reach 2,499,887), Florida (reach 2,440,232), and Texas (reach 1,977,030). These three regions account for the largest share of the active audience.

What other brands do Luxury real estate fans also like?

Beyond Luxury real estate itself, the audience over-indexes on First-time buyer (4.18×), Real estate development (4.31×), Renovation (2.85×), and Home décor products (4.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.