Home construction Audience in United States

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Home construction has an estimated audience of 36,965,587 people in United States. 43.9% are female, 56.1% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Fairy godmother, Wok.

The average Home construction fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (18.58× the country average). Demographically, the Home construction audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home construction fans

Demographic split for Home construction audience in United States
MetricValue
Female43.9%
Male56.1%
Average age40.4
Estimated audience size36,965,587

Audience persona

The typical Home construction fan in United States is more male, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Home construction in United States
RegionReachAffinity
California3,685,4780.91×
Texas3,683,8331.16×
Florida2,608,0551.04×
Georgia1,681,8901.48×
New York1,629,0720.79×
Illinois1,308,4251.06×
Pennsylvania1,287,6921.03×
North Carolina1,281,7441.15×
Michigan1,072,2261.11×
Ohio990,6500.87×
Virginia987,9941.1×
New Jersey884,3950.94×
Indiana839,9911.24×
Wisconsin816,3461.47×
Washington795,6141.07×
Massachusetts785,9281.08×
Maryland771,9511.21×
Tennessee623,4200.84×
Louisiana510,5161.07×
Colorado510,0390.88×
South Carolina508,4300.91×
Missouri507,5700.85×
Arizona507,2030.67×
Oklahoma507,0251.24×
Minnesota505,8550.96×
Kentucky458,7490.99×
Connecticut413,1691.11×
Alabama373,9360.72×
Mississippi348,2721.14×
Oregon337,5570.8×
Utah305,0370.92×
Kansas301,4541.03×
Idaho301,3841.63×
Arkansas301,0370.99×
Nevada211,3700.59×
Iowa190,7890.63×
Nebraska169,2810.91×
West Virginia147,6430.86×
New Mexico143,4490.77×
Hawaii123,3870.78×
Montana114,9191.12×
Delaware110,7341.09×
Rhode Island98,9210.84×
New Hampshire96,0410.66×
Alaska93,0541.18×
Maine92,6830.7×
North Dakota90,9521.2×
South Dakota86,7401.02×
Vermont85,1331.31×
Wyoming75,4321.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home construction audience
BrandAffinityCategory
Governor of Michigan18.58×Politics & Society
Goop11.03×Internet & Social Media
Vocal harmony8.81×Music & Radio
Fairy godmother14.34×Literature
Wok11.72×Food & Beverages
Cherish (group)17.59×Music & Radio
Grinch6.5×Movies & TV
headspace14.57×Health
Hipster14.75×Politics & Society
Hibachi11.46×Food & Beverages
Google Home9.33×Technology & Electronics
El Paso County, Colorado17.88×Travel & Leisure
Grace Slick11.91×Music & Radio
TV Fanatic11.86×Movies & TV
Natural rubber2.23×Cars & Mobility
Historic site4.43×Arts & Culture
Kikar HaShabbat16.29×News
Nebraska Cornhuskers football3.51×Sports
La Jolla8.86×Travel & Leisure
Guitarist (magazine)10.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home construction audience
TraitClusterScore
Design AffinityPREMIUM2.75
DIY MentalityTHRILL2.07
Quality AwarenessPREMIUM1.83
Luxury OrientationPREMIUM1.78
Family OrientationCONSERVATISM1.7
IndulgenceJOY1.57

Worldwide distribution

Worldwide audience distribution share by country for Home construction
CountryShare
United States19.5%
Japan10.9%
China5.8%

See Home construction audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home construction have in United States?

Home construction has an estimated audience of 36,965,587 people in United States, concentrated in California and Texas.

What is the gender split and age of Home construction fans?

43.9% of Home construction fans are female, 56.1% are male, with an average age of 40.4 years.

Which brands do Home construction fans like most?

Home construction fans show strongest brand affinity for Governor of Michigan (18.58×), Goop (11.03×), and Vocal harmony (8.81×) over the country average.

Where do Home construction fans live in United States?

Home construction fans in United States are most concentrated in California (reach 3,685,478), Texas (reach 3,683,833), and Florida (reach 2,608,055). These three regions account for the largest share of the active audience.

What other brands do Home construction fans also like?

Beyond Home construction itself, the audience over-indexes on Goop (11.03×), Vocal harmony (8.81×), Fairy godmother (14.34×), and Wok (11.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.