A data profile of the people who buy, follow and care about Home construction in France — modelled from more than twelve digital signal sources. Home construction has an estimated audience of 4,887,463 people in France.
Home construction has an estimated audience of 4,887,463 people in France. 48.0% are female, 52.0% are male, average age 42.4. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Sustainable products, Renovation.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (259.04× the country average).
Demographically, the Home construction audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as DIY Mentality, Mindfulness.
The typical Home construction fan in France is balanced, around 42.4 years old, with strong DIY Mentality tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Home construction profile in France.
48.0% are female, 52.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 42.4 |
| Estimated audience size | 4,887,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Home construction audience comes from France.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
The strongest cross-interests of the Home construction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 270.66× | ||
| 02 | Love & Sex | Kids & Family | 259.04× | ||
| 03 | Christmas Gift | Kids & Family | 38.70× | ||
| 04 | Christmas tree | Kids & Family | 33.95× | ||
| 05 | Sustainable products | Politics & Society | 24.80× | ||
| 06 | Girl power | Politics & Society | 18.97× | ||
| 07 | Breast Cancer awareness | Health | 15.69× | ||
| 08 | Property finder | Home & Garden | 12.95× | ||
| 09 | First-time buyer | Shopping | 10.89× | ||
| 10 | Kitchen garden | Home & Garden | 8.86× | ||
| 11 | Residential area | Home & Garden | 7.46× | ||
| 12 | Broadcasting of sports events | Movies & TV | 7.45× | ||
| 13 | Scandinavian design | Home & Garden | 6.78× | ||
| 14 | Renovation | Home & Garden | 5.98× | ||
| 15 | Bohemian style | Fashion & Accessoires | 5.49× | ||
| 16 | Wildlife photography | Technology & Electronics | 5.09× | ||
| 17 | Modern architecture | Arts & Culture | 4.30× | ||
| 18 | Travel photography | Technology & Electronics | 3.98× | ||
| 19 | Hardware store | Home & Garden | 3.43× | ||
| 20 | TikTok | Internet & Social Media | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.40× | |
| Mindfulness | BALANCE | 3.33× | |
| Travelling | THRILL | 3.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Extroversion | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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