A data profile of the people who buy, follow and care about Home construction in Italy — modelled from more than twelve digital signal sources. Home construction has an estimated audience of 6,321,176 people in Italy.
The average Home construction fan in Italy is 41.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Burger King, Starbucks, Modern architecture, with strongest over-indexing on Burger King (4.7× the country average).
Demographically, the Home construction audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Home construction fan in Italy is more male, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Burger King.
The key figures that characterise the Home construction profile in Italy.
44.1% are female, 55.9% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 41.9 |
| Estimated audience size | 6,321,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Home construction audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
Where the Home construction audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~100K | 1.23× | |
| 02 | Umbria | ~100K | 1.22× | |
| 03 | Friuli-Venezia Giulia | ~100K | 1.07× | |
| 04 | Sardinia | ~200K | 1.03× | |
| 05 | Marche | ~200K | 1.03× | |
| 06 | Puglia | ~400K | 0.96× | |
| 07 | Sicilia | ~500K | 0.95× | |
| 08 | Piedmont | ~400K | 0.95× | |
| 09 | Tuscany | ~400K | 0.95× | |
| 10 | Emilia-Romagna | ~500K | 0.94× | |
| 11 | Veneto | ~500K | 0.94× | |
| 12 | Lazio | ~700K | 0.91× | |
| 13 | Lombardy | ~1M | 0.88× |
The strongest cross-interests of the Home construction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walmart | Shopping | 11.70× | ||
| 02 | Road trip | Travel & Leisure | 9.12× | ||
| 03 | Starbucks | Food & Beverages | 7.08× | ||
| 04 | Toyota Land Cruiser | Cars & Mobility | 6.26× | ||
| 05 | Crime fiction | Literature | 5.78× | ||
| 06 | Property finder | Home & Garden | 5.77× | ||
| 07 | Carcare | Cars & Mobility | 4.87× | ||
| 08 | Burger King | Food & Beverages | 4.70× | ||
| 09 | Modern architecture | Arts & Culture | 4.54× | ||
| 10 | Auto show | Cars & Mobility | 4.36× | ||
| 11 | Chocolate brownie | Food & Beverages | 4.13× | ||
| 12 | Draught beer | Food & Beverages | 3.65× | ||
| 13 | Real estate broker | Home & Garden | 3.50× | ||
| 14 | Activism | Politics & Society | 3.40× | ||
| 15 | Summer vacation | Travel & Leisure | 3.15× | ||
| 16 | Ski resort | Travel & Leisure | 3.03× | ||
| 17 | Digital photography | Business & Career | 2.71× | ||
| 18 | Decorative arts | Arts & Culture | 2.33× | ||
| 19 | McDonald's | Food & Beverages | 2.32× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.74× | |
| Travelling | THRILL | 1.67× | |
| Early Adopter Mentality | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.82× |
Home construction has an estimated audience of 6,321,176 people in Italy, concentrated in Lombardy and Lazio.
44.1% of Home construction fans are female, 55.9% are male, with an average age of 41.9 years.
Home construction fans show strongest brand affinity for Burger King (4.7×), Starbucks (7.08×), and Modern architecture (4.54×) over the country average.
Home construction fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Sicilia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Home construction itself, the audience over-indexes on Starbucks (7.08×), Modern architecture (4.54×), Road trip (9.12×), and Activism (3.4×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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