A data profile of the people who buy, follow and care about Burger King in Italy — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 8,358,702 people in Italy.
The average Burger King fan in Italy is 38.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Temu, Walmart, Starbucks, with strongest over-indexing on Temu (5.82× the country average).
Demographically, the Burger King audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Burger King fan in Italy is balanced, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Temu.
The key figures that characterise the Burger King profile in Italy.
52.5% are female, 47.5% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 38.2 |
| Estimated audience size | 8,358,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Burger King audience comes from Italy.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
Where the Burger King audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~1.5M | 2.24× | |
| 02 | Lombardy | ~2.5M | 1.72× | |
| 03 | Piedmont | ~1M | 1.69× | |
| 04 | Lazio | ~1.5M | 1.55× | |
| 05 | Emilia-Romagna | ~1M | 1.44× | |
| 06 | Friuli-Venezia Giulia | ~200K | 1.38× | |
| 07 | Tuscany | ~600K | 1.18× | |
| 08 | Trentino-Alto Adige/Südtirol | ~200K | 1.14× | |
| 09 | Abruzzo | ~200K | 1.03× | |
| 10 | Liguria | ~200K | 0.89× | |
| 11 | Sardinia | ~200K | 0.85× | |
| 12 | Campania | ~800K | 0.82× | |
| 13 | Marche | ~200K | 0.77× | |
| 14 | Umbria | ~80K | 0.62× | |
| 15 | Aosta Valley | ~10K | 0.62× | |
| 16 | Sicilia | ~400K | 0.54× | |
| 17 | Puglia | ~300K | 0.52× | |
| 18 | Calabria | ~100K | 0.46× | |
| 19 | Molise | ~20K | 0.41× | |
| 20 | Basilicata | ~30K | 0.40× |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chipotle Mexican Grill | Food & Beverages | 21.19× | ||
| 02 | Wendy's | Food & Beverages | 19.77× | ||
| 03 | Walmart | Shopping | 15.50× | ||
| 04 | American Idol | Movies & TV | 13.84× | ||
| 05 | The Economist | Business & Career | 9.16× | ||
| 06 | Starbucks | Food & Beverages | 7.47× | ||
| 07 | Ankara | Travel & Leisure | 7.07× | ||
| 08 | Local news | News | 6.57× | ||
| 09 | Temu | Shopping | 5.82× | ||
| 10 | DIY Projects | Home & Garden | 5.63× | ||
| 11 | Home construction | Home & Garden | 4.70× | ||
| 12 | KFC | Food & Beverages | 3.72× | ||
| 13 | Home Delivery | Food & Beverages | 3.72× | ||
| 14 | McDonald's | Food & Beverages | 3.33× | ||
| 15 | Hamburger | Food & Beverages | 3.14× | ||
| 16 | Corriere Adriatico | News | 2.92× | ||
| 17 | Barbecue | Food & Beverages | 1.80× | ||
| 18 | Esselunga | Shopping | 1.72× | ||
| 19 | Lidl | Shopping | 1.70× | ||
| 20 | Fast food | Food & Beverages | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.24× | |
| Healthy Lifestyle | BALANCE | 1.94× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Sustainability | BALANCE | 0.87× | |
| Tradition | CONSERVATISM | 0.88× |
Burger King's target market in Italy covers an estimated 8,358,702 people, concentrated in Lombardy and Lazio.
52.5% of the Burger King audience are female, 47.5% are male, with an average age of 38.2 years.
Burger King fans show strongest brand affinity for Temu (5.82×), Walmart (15.5×), and Starbucks (7.47×) over the country average.
Burger King fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Veneto (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Burger King itself, the audience over-indexes on Walmart (15.5×), Starbucks (7.47×), McDonald's (3.33×), and Local news (6.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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