Rascasse Audience Intelligence

Culver's Target Market in United States

A data profile of the people who buy, follow and care about Culver's in United States — modelled from more than twelve digital signal sources. Culver's has an estimated audience of 29,199,745 people in United States.

#10among Restaurants in United States#99among Brand in United States#95in Food & Beverages

The average Culver's fan in United States is 37.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Wisconsin, Illinois.

Top brand affinities include Cinnabon, Dairy Queen, Panda Express, with strongest over-indexing on Cinnabon (19.47× the country average).

Demographically, the Culver's audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Culver's fan in United States is more female, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Cinnabon.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Culver's profile in United States.

Audience size
29.2M
in United States
Gender
56.1%♀
43.9% male
Age
37.7
average years
Country rank
#968
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Culver's

56.1% are female, 43.9% are male, average age 37.7.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Culver's audience in United States
MetricValue
Female56.1%
Male43.9%
Average age37.7
Estimated audience size29,199,745
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Culver's audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4921%
50+17%
Fig. 04

Worldwide distribution

98.7%

of the worldwide Culver's audience comes from United States.

Worldwide audience distribution share by country for Culver's
CountryShare
United States98.7%
Canada0.3%
China0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Culver's audience in United States is strongest.

Fig. 05

Top regions by affinity

Culver's customers by region in United States
#RegionReachAffinity×
01Wisconsin<1K6.78×
02Indiana<1K3.45×
03Minnesota<1K3.41×
04Michigan<1K2.96×
05Iowa<1K2.93×
06Illinois<1K2.89×
07South Dakota<1K2.88×
08Missouri<1K2.16×
09Florida<1K1.96×
10Nebraska<1K1.94×
11North Dakota<1K1.83×
12Arizona<1K1.65×
13Kansas<1K1.65×
14Utah<1K1.31×
15Kentucky<1K1.26×
16Colorado<1K1.25×
17Ohio<1K1.22×
18North Carolina<1K1.05×
19South Carolina<1K1.04×
20Alabama<1K1.01×
21Georgia<1K0.90×
22Tennessee<1K0.87×
23Wyoming<1K0.86×
24Idaho<1K0.77×
25Arkansas<1K0.41×
26Texas<1K0.37×
27Oklahoma<1K0.17×
28Nevada<1K0.17×
29Montana<1K0.16×
30Virginia<1K0.15×
31West Virginia<1K0.15×
32Alaska<1K0.15×
33Mississippi<1K0.13×
34New Mexico<1K0.13×
35Louisiana<1K0.12×
36Washington, District of Columbia<1K0.12×
37Oregon<1K0.11×
38Rhode Island<1K0.11×
39Delaware<1K0.11×
40Pennsylvania<1K0.10×
41Hawaii<1K0.10×
42New Hampshire<1K0.10×
43Maine<1K0.10×
44Washington<1K0.09×
45Maryland<1K0.09×
46California<1K0.08×
47New York<1K0.07×
48New Jersey<1K0.07×
49Massachusetts<1K0.07×
50Connecticut<1K0.07×
Fig. 06

Affinity by region

Affinity by region — Culver's, United States
0.07×1.00×6.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Culver's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Culver's audience
#·InterestCategoryAffinity×
01Au Bon PainFood & Beverages27.54×
02CinnabonFood & Beverages19.47×
03A&W RestaurantsFood & Beverages13.78×
04Tim HortonsFood & Beverages13.52×
05Noodles & CompanyFood & Beverages9.80×
06Dairy QueenFood & Beverages6.36×
07Krispy KremeFood & Beverages5.06×
08Panda ExpressFood & Beverages4.30×
09Dunkin' DonutsFood & Beverages4.12×
10Five GuysFood & Beverages4.02×
11Panera BreadFood & Beverages3.85×
12WhataburgerFood & Beverages3.61×
13Raising Cane's Chicken FingersFood & Beverages3.41×
14SubwayFood & Beverages3.09×
15Chick-fil-AFood & Beverages3.03×
16WingstopFood & Beverages2.69×
17Burger KingFood & Beverages2.52×
18Taco BellFood & Beverages2.48×
19Wendy'sFood & Beverages2.44×
20StarbucksFood & Beverages2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Culver's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Culver's audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.09×
ExtroversionTHRILL1.08×
Urban LifestyleOPEN1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Culver's audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Design AffinityPREMIUM0.80×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Culver's's target market in United States?

Culver's's target market in United States covers an estimated 29,199,745 people, concentrated in Florida and Wisconsin.

02

What is the gender split and age of Culver's customers?

56.1% of the Culver's audience are female, 43.9% are male, with an average age of 37.7 years.

03

Which brands do Culver's fans like most?

Culver's fans show strongest brand affinity for Cinnabon (19.47×), Dairy Queen (6.36×), and Panda Express (4.3×) over the country average.

04

Where do Culver's fans live in United States?

Culver's fans in United States are most concentrated in Florida (reach <1K), Wisconsin (reach <1K), and Illinois (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Culver's fans also like?

Beyond Culver's itself, the audience over-indexes on Dairy Queen (6.36×), Panda Express (4.3×), Chick-fil-A (3.03×), and Panera Bread (3.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Culver's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Culver's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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