A data profile of the people who buy, follow and care about Ski resort in Italy — modelled from more than twelve digital signal sources. Ski resort has an estimated audience of 5,303,281 people in Italy.
The average Ski resort fan in Italy is 42.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Trentino-Alto Adige/Südtirol.
Top brand affinities include Ski mountaineering, Winter sport, Alpine skiing, with strongest over-indexing on Ski mountaineering (6.82× the country average).
Demographically, the Ski resort audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ski resort fan in Italy is more male, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Ski mountaineering.
The key figures that characterise the Ski resort profile in Italy.
40.9% are female, 59.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 42.3 |
| Estimated audience size | 5,303,281 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Ski resort audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 11.1% |
| Germany | 6.8% |
Where the Ski resort audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~50K | 4.04× | |
| 02 | Trentino-Alto Adige/Südtirol | ~400K | 3.89× | |
| 03 | Friuli-Venezia Giulia | ~100K | 1.29× | |
| 04 | Veneto | ~400K | 0.98× | |
| 05 | Piedmont | ~400K | 0.94× | |
| 06 | Liguria | ~100K | 0.93× | |
| 07 | Molise | ~20K | 0.90× | |
| 08 | Lombardy | ~800K | 0.89× | |
| 09 | Basilicata | ~40K | 0.88× | |
| 10 | Tuscany | ~300K | 0.82× | |
| 11 | Umbria | ~70K | 0.78× | |
| 12 | Sardinia | ~100K | 0.73× | |
| 13 | Abruzzo | ~90K | 0.73× | |
| 14 | Calabria | ~100K | 0.72× | |
| 15 | Marche | ~90K | 0.71× | |
| 16 | Emilia-Romagna | ~300K | 0.65× | |
| 17 | Puglia | ~200K | 0.60× | |
| 18 | Lazio | ~400K | 0.57× | |
| 19 | Sicilia | ~300K | 0.55× | |
| 20 | Campania | ~300K | 0.50× |
The strongest cross-interests of the Ski resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski touring | Sports | 7.22× | ||
| 02 | Ski mountaineering | Sports | 6.82× | ||
| 03 | Sport climbing | Sports | 6.14× | ||
| 04 | FIS Alpine Ski World Cup | Sports | 5.85× | ||
| 05 | Backcountry skiing | Sports | 5.14× | ||
| 06 | Lindsey Vonn | Sports | 4.88× | ||
| 07 | Winter sport | Sports | 4.32× | ||
| 08 | Hiking boot | Fashion & Accessoires | 4.08× | ||
| 09 | Alpine skiing | Sports | 4.06× | ||
| 10 | Snowboard | Sports | 3.85× | ||
| 11 | Ski | Sports | 3.63× | ||
| 12 | Extreme sport | Sports | 3.60× | ||
| 13 | Il Gazzettino | News | 3.04× | ||
| 14 | Home construction | Home & Garden | 3.03× | ||
| 15 | Bicycle touring | Sports | 2.89× | ||
| 16 | Dolomites | Travel & Leisure | 2.60× | ||
| 17 | Trentino-Alto Adige/Südtirol | Travel & Leisure | 2.55× | ||
| 18 | Snow | Travel & Leisure | 2.35× | ||
| 19 | Italy | Travel & Leisure | 1.54× | ||
| 20 | Business | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.12× | |
| Travelling | THRILL | 1.86× | |
| Tradition | CONSERVATISM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.96× | |
| Spirituality | BALANCE | 0.98× | |
| Social Media Usage | JOY | 1.02× |
Ski resort has an estimated audience of 5,303,281 people in Italy, concentrated in Lombardy and Veneto.
40.9% of Ski resort fans are female, 59.1% are male, with an average age of 42.3 years.
Ski resort fans show strongest brand affinity for Ski mountaineering (6.82×), Winter sport (4.32×), and Alpine skiing (4.06×) over the country average.
Ski resort fans in Italy are most concentrated in Lombardy (reach ~800K), Veneto (reach ~400K), and Trentino-Alto Adige/Südtirol (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ski resort itself, the audience over-indexes on Winter sport (4.32×), Alpine skiing (4.06×), Il Gazzettino (3.04×), and Ski touring (7.22×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ski resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.