A data profile of the people who buy, follow and care about Ski resort in Spain — modelled from more than twelve digital signal sources. Ski resort has an estimated audience of 2,402,815 people in Spain.
The average Ski resort fan in Spain is 39.9 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Sustainable clothing, Spain, Food, with strongest over-indexing on Sustainable clothing (11.04× the country average).
Demographically, the Ski resort audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Ski resort fan in Spain is more male, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.
The key figures that characterise the Ski resort profile in Spain.
41.0% are female, 59.0% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 39.9 |
| Estimated audience size | 2,402,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Ski resort audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 11.1% |
| Germany | 6.8% |
Where the Ski resort audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~900K | 2.00× | |
| 02 | Comunidad Valenciana | ~400K | 1.40× | |
| 03 | Aragon | ~80K | 1.34× | |
| 04 | Principality of Asturias | ~70K | 1.28× | |
| 05 | Cantabria | ~40K | 1.25× | |
| 06 | Balearic Islands | ~80K | 1.16× | |
| 07 | Community of Madrid | ~500K | 1.13× | |
| 08 | Basque Autonomous Country | ~100K | 1.07× | |
| 09 | La Rioja | ~20K | 0.98× | |
| 10 | Navarre | ~30K | 0.94× | |
| 11 | Castile and León | ~90K | 0.85× | |
| 12 | Extremadura | ~40K | 0.84× | |
| 13 | Canary Islands | ~100K | 0.81× | |
| 14 | Andalusia | ~400K | 0.80× | |
| 15 | Region of Murcia | ~60K | 0.79× | |
| 16 | Castilla-La Mancha | ~70K | 0.74× | |
| 17 | Galicia | ~80K | 0.70× |
The strongest cross-interests of the Ski resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable clothing | Fashion & Accessoires | 11.04× | ||
| 02 | Freestyle skiing | Sports | 7.55× | ||
| 03 | Backcountry skiing | Sports | 5.88× | ||
| 04 | Alpine skiing | Sports | 4.88× | ||
| 05 | Snowboard | Sports | 4.49× | ||
| 06 | Ski | Sports | 3.96× | ||
| 07 | Winter sport | Sports | 3.87× | ||
| 08 | Panties | Fashion & Accessoires | 3.85× | ||
| 09 | Extreme sport | Sports | 3.63× | ||
| 10 | women'secret | Fashion & Accessoires | 3.27× | ||
| 11 | Parfois (fashion accessories) | Fashion & Accessoires | 3.00× | ||
| 12 | Oysho | Fashion & Accessoires | 2.75× | ||
| 13 | ONCE (cycling team) | Sports | 2.73× | ||
| 14 | Primark | Shopping | 2.06× | ||
| 15 | Spain | Travel & Leisure | 1.70× | ||
| 16 | Food | Food & Beverages | 1.68× | ||
| 17 | Hobbies and activities | Sports | 1.57× | ||
| 18 | Fitness and wellness | Sports | 1.56× | ||
| 19 | Design | Home & Garden | 1.54× | ||
| 20 | Online shopping | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.39× | |
| Design Affinity | PREMIUM | 1.92× | |
| Risk Appetite | THRILL | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Spirituality | BALANCE | 0.96× | |
| Social Media Usage | JOY | 1.10× |
Ski resort has an estimated audience of 2,402,815 people in Spain, concentrated in Catalonia and Community of Madrid.
41.0% of Ski resort fans are female, 59.0% are male, with an average age of 39.9 years.
Ski resort fans show strongest brand affinity for Sustainable clothing (11.04×), Spain (1.7×), and Food (1.68×) over the country average.
Ski resort fans in Spain are most concentrated in Catalonia (reach ~900K), Community of Madrid (reach ~500K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ski resort itself, the audience over-indexes on Spain (1.7×), Food (1.68×), Alpine skiing (4.88×), and Parfois (fashion accessories) (3×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ski resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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