Top 50 Touchpoints in Spain
This curated ranking covers the 50 largest touchpoints in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 440 touchpoints tracked in Spain, the 50 ranked here account for the largest measured audience reach. Gastronomy, Boutiques and Shopping malls lead the list with a combined estimated audience of 38,262,734 people. Across all 50 entries the average audience size is 5,216,783, and the largest, Gastronomy, reaches around 14,981,542 people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each touchpoint, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Gastronomy |
14,981,542 | 6.1% | Field of study | Food & Beverages |
| 2 |  Boutiques |
11,745,237 | 2.9% | Fashion & Accessoires | |
| 3 |  Shopping malls |
11,535,955 | 2.9% | Shopping | |
| 4 |  Beauty salons |
11,535,030 | 2.6% | Treatment | Beauty & Wellness |
| 5 |  Parties |
10,944,239 | 2.9% | TV series | Music & Radio |
| 6 |  Spas |
10,321,794 | 2.6% | Treatment | Beauty & Wellness |
| 7 |  Concerts |
9,788,342 | 2.8% | Record label | Music & Radio |
| 8 |  Bars |
9,644,586 | 3.1% | Travel & Leisure | |
| 9 |  Coffeehouses |
8,562,467 | 2.7% | Food & Beverages | |
| 10 |  Resort |
7,177,730 | 2.5% | Travel & Leisure | |
| 11 |  Supermarket |
6,985,131 | 2.6% | Shopping | |
| 12 |  University |
6,759,550 | 2.6% | Business & Career | |
| 13 |  Theatre |
6,225,673 | 2.7% | Music & Radio | |
| 14 |  Museum |
6,209,239 | 3.3% | Museum | Arts & Culture |
| 15 |  Nightclubs |
6,176,584 | 2.6% | Music & Radio | |
| 16 |  Festival |
5,980,601 | 2.6% | Music & Radio | |
| 17 |  Art museum |
5,283,086 | 3.3% | Museum | Arts & Culture |
| 18 |  Art exhibition |
5,234,387 | 3.5% | Arts & Culture | |
| 19 |  Sports club |
4,836,210 | 3.9% | Sports | |
| 20 |  Pet store |
4,721,889 | 2.9% | Pets & Animals | |
| 21 |  Swimming pool |
4,610,104 | 2.5% | Sports | |
| 22 |  Hypermarket |
4,600,721 | 3.5% | Shopping | |
| 23 |  Bakery |
4,376,159 | 2.0% | Food & Beverages | |
| 24 |  Fashion show |
3,854,874 | 2.7% | Fashion & Accessoires | |
| 25 |  Hardware store |
3,763,319 | 3.1% | Home & Garden | |
| 26 |  Brassiere |
3,696,671 | 3.4% | Food & Beverages | |
| 27 |  Fast food restaurants |
3,630,442 | 2.2% | Food & Beverages | |
| 28 |  Fast casual restaurants |
3,560,006 | 2.4% | Food & Beverages | |
| 29 |  Charitable organization |
3,499,406 | 2.4% | Politics & Society | |
| 30 |  First class travel |
3,481,132 | 2.2% | Travel type | Travel & Leisure |
| 31 |  Library |
3,301,406 | 2.8% | Literature | |
| 32 |  Chain store |
3,233,342 | 3.1% | Shopping | |
| 33 |  Hospital |
3,194,239 | 1.9% | Health | |
| 34 |  Department store |
3,140,974 | 1.7% | Shopping | |
| 35 |  Kindergarten |
3,139,560 | 2.1% | Education | Kids & Family |
| 36 |  Gift shop |
3,107,104 | 2.1% | Home & Garden | |
| 37 |  Grocery store |
3,081,214 | 1.4% | Food & Beverages | |
| 38 |  Winery |
3,078,679 | 3.7% | Food & Beverages | |
| 39 |  Brewery |
2,971,614 | 2.8% | Food & Beverages | |
| 40 |  Business class |
2,912,128 | 2.0% | Travel & Leisure | |
| 41 |  Nail salon |
2,884,125 | 2.5% | Nails | Beauty & Wellness |
| 42 |  Film festival |
2,846,927 | 3.7% | Movies & TV | |
| 43 |  Airport |
2,829,973 | 2.4% | Airport | Travel & Leisure |
| 44 |  Gated community |
2,610,347 | 3.7% | Home & Garden | |
| 45 |  Holiday cottage |
2,609,458 | 3.1% | Hotel | Travel & Leisure |
| 46 |  Warehouse |
2,469,081 | 1.9% | Shopping | |
| 47 |  Delivery order |
2,463,480 | 3.4% | Food & Beverages | |
| 48 |  Anime convention |
2,442,619 | 2.0% | Literature | |
| 49 |  Ski resort |
2,402,815 | 2.9% | Travel type | Travel & Leisure |
| 50 |  Recording studio |
2,398,003 | 2.3% | Music & Radio |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Spain and ranks each touchpoint by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest touchpoint in Spain?
Gastronomy currently leads with an estimated audience of 14,981,542 people in Spain.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Spain. Lists below 5 entries are not published. See methodology for full details.