Resort Audience in Spain
Resort has an estimated audience of 7,177,730 people in Spain. 58.9% are female, 41.1% are male, average age 46.1. Top brand affinities: TripAdvisor, Real property, Aldi, MSN, Lunch.
Top brand affinities include TripAdvisor, Real property, Aldi, with strongest over-indexing on TripAdvisor (4.18× the country average). Demographically, the Resort audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Resort fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 46.1 |
| Estimated audience size | 7,177,730 |
Audience persona
The typical Resort fan in Spain is more female, around 46.1 years old, with strong Travelling tendencies and a notable affinity for TripAdvisor.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TripAdvisor | 4.18× | Travel & Leisure |
| Real property | 3.49× | Home & Garden |
| Aldi | 2.48× | Shopping |
| MSN | 2.66× | News |
| Lunch | 3.51× | Food & Beverages |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.67× | Internet & Social Media | |
| Ouigo | 2.42× | Cars & Mobility |
| Girona | 2.72× | Sports |
| Luxury yacht | 2.95× | Travel & Leisure |
| Beaches | 1.68× | Travel & Leisure |
| Movistar | 1.72× | Technology & Electronics |
| Mexico | 1.59× | Travel & Leisure |
| Stradivarius | 1.8× | Shopping |
| CAC 40 | 1.97× | Business & Career |
| Conforama | 2.31× | Home & Garden |
| Livemusic | 2.31× | Music & Radio |
| Formentera | 4.08× | Travel & Leisure |
| Coches.net | 1.51× | Cars & Mobility |
| Hair conditioner | 2.85× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.42 |
| Quality Awareness | PREMIUM | 1.42 |
| Luxury Orientation | PREMIUM | 1.37 |
| Indulgence | JOY | 1.27 |
| Need for Security | CONSERVATISM | 1.27 |
| Design Affinity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
See Resort audiences in other countries
More Travel & Leisure audiences in Spain
- Gastronomy (14,981,543)
- Boutiques (11,745,237)
- Shopping malls (11,535,955)
- Beauty salons (11,535,031)
- Parties (10,944,240)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.