A data profile of the people who buy, follow and care about Resort in Spain — modelled from more than twelve digital signal sources. Resort has an estimated audience of 7,177,730 people in Spain.
Resort has an estimated audience of 7,177,730 people in Spain. 58.9% are female, 41.1% are male, average age 46.1. Top brand affinities: Real property, Volunteering, Iberia (airline), WhatsApp, Mango.
Top brand affinities include Real property, Volunteering, Iberia (airline), with strongest over-indexing on Real property (4.21× the country average).
Demographically, the Resort audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Travelling, Quality Awareness.
The typical Resort fan in Spain is more female, around 46.1 years old, with strong Travelling tendencies and a notable affinity for Real property.
The key figures that characterise the Resort profile in Spain.
58.9% are female, 41.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 46.1 |
| Estimated audience size | 7,177,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Resort audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 4.71× | ||
| 02 | Real property | Home & Garden | 4.21× | ||
| 03 | Volunteering | Politics & Society | 3.50× | ||
| 04 | Flower bouquet | Home & Garden | 3.16× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 3.06× | ||
| 06 | Mango | Shopping | 2.63× | ||
| 07 | Travel agency | Travel & Leisure | 2.58× | ||
| 08 | Refrigerator | Home & Garden | 2.53× | ||
| 09 | TripAdvisor | Travel & Leisure | 2.27× | ||
| 10 | Ouigo | Cars & Mobility | 2.14× | ||
| 11 | Distilled beverage | Food & Beverages | 1.99× | ||
| 12 | Luxury yacht | Travel & Leisure | 1.92× | ||
| 13 | Trivago | Travel & Leisure | 1.88× | ||
| 14 | Internet & Social Media | 1.80× | |||
| 15 | Cruises | Travel & Leisure | 1.79× | ||
| 16 | Iberia (airline) | Travel & Leisure | 1.74× | ||
| 17 | Theme parks | Travel & Leisure | 1.69× | ||
| 18 | Swimming pool | Sports | 1.68× | ||
| 19 | Take-out | Food & Beverages | 1.64× | ||
| 20 | Beaches | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.71× | |
| Quality Awareness | PREMIUM | 1.59× | |
| Indulgence | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Mindfulness | BALANCE | 0.89× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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