Resort Audience in France
Resort has an estimated audience of 6,017,413 people in France. 56.2% are female, 43.8% are male, average age 45.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Google News, Real property, Kitchen garden, Crédit Mutuel, Google Photos.
The average Resort fan in France is 45.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Google News, Real property, Kitchen garden, with strongest over-indexing on Google News (2.29× the country average). Demographically, the Resort audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Resort fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 45.6 |
| Estimated audience size | 6,017,413 |
Audience persona
The typical Resort fan in France is more female, around 45.6 years old, with strong Travelling tendencies and a notable affinity for Google News.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,563,903 | 1.45× |
| Auvergne-Rhône-Alpes | 771,610 | 1.09× |
| Provence-Alpes-Côte d'Azur | 652,831 | 1.46× |
| Occitanie | 546,772 | 1.05× |
| Nouvelle-Aquitaine | 515,050 | 0.97× |
| Grand Est | 462,781 | 0.95× |
| Hauts-de-France | 454,802 | 0.86× |
| Pays de la Loire | 306,878 | 0.92× |
| Normandy | 241,276 | 0.82× |
| Brittany | 230,515 | 0.78× |
| Centre-Val de Loire | 187,045 | 0.83× |
| Bourgogne-Franche-Comté | 184,175 | 0.76× |
| Corsica | 31,484 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 2.29× | News |
| Real property | 2.42× | Home & Garden |
| Kitchen garden | 5.1× | Home & Garden |
| Crédit Mutuel | 2.38× | Business & Career |
| Google Photos | 4.58× | Technology & Electronics |
| Vueling | 4.2× | Travel & Leisure |
| Club Med | 4.47× | Travel & Leisure |
| TikTok | 1.5× | Internet & Social Media |
| Free Mobile | 2.29× | Technology & Electronics |
| Orange | 1.84× | Technology & Electronics |
| Lodging | 2.65× | Travel & Leisure |
| Dentistry | 5.11× | Business & Career |
| Air France | 1.74× | Travel & Leisure |
| Lidl | 1.58× | Shopping |
| Spas | 1.68× | Beauty & Wellness |
| RC Lens | 2.27× | Sports |
| Pergola | 3.74× | Home & Garden |
| Happiness | 1.56× | Health |
| Voici | 2.01× | News |
| Anthropology | 2.11× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.75 |
| Design Affinity | PREMIUM | 1.55 |
| Mindfulness | BALANCE | 1.39 |
| Sports Activity | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.35 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
See Resort audiences in other countries
More Travel & Leisure audiences in France
- Concerts (14,774,540)
- Boutiques (12,962,426)
- Spas (12,408,527)
- Supermarket (10,957,307)
- Beauty salons (10,876,142)
Frequently asked questions
How many fans does Resort have in France?
Resort has an estimated audience of 6,017,413 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Resort fans?
56.2% of Resort fans are female, 43.8% are male, with an average age of 45.6 years.
Which brands do Resort fans like most?
Resort fans show strongest brand affinity for Google News (2.29×), Real property (2.42×), and Kitchen garden (5.1×) over the country average.
Where do Resort fans live in France?
Resort fans in France are most concentrated in Île-de-France (reach 1,563,903), Auvergne-Rhône-Alpes (reach 771,610), and Provence-Alpes-Côte d'Azur (reach 652,831). These three regions account for the largest share of the active audience.
What other brands do Resort fans also like?
Beyond Resort itself, the audience over-indexes on Real property (2.42×), Kitchen garden (5.1×), Crédit Mutuel (2.38×), and Google Photos (4.58×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.