Top 50 Travel & Leisure brands in France
This curated ranking covers the 50 largest travel & leisure brands in France, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 8,537 travel & leisure brands tracked in France, the 50 ranked here account for the largest measured audience reach. France, Leisure and Paris lead the list with a combined estimated audience of 60,794,207 people. Across all 50 entries the average audience size is 9,235,873, and the largest, France, reaches around 26,274,132 people in France. Audience size is the estimated number of unique people in France who actively engage with each travel & leisure brand, derived from search demand signals. Rankings reflect search-behavior signals collected across France and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  France |
26,274,132 | 15.8% | Country | Travel & Leisure |
| 2 |  Leisure |
17,479,875 | 3.2% | Record label | Travel & Leisure |
| 3 |  Paris |
17,040,200 | 14.3% | City | Travel & Leisure |
| 4 |  Hotels |
15,556,081 | 3.0% | Travel type | Travel & Leisure |
| 5 |  Canada |
14,235,665 | 5.8% | Country | Travel & Leisure |
| 6 |  Airbnb |
12,270,368 | 4.5% | Travel website | Travel & Leisure |
| 7 |  Air France |
12,093,776 | 33.6% | Airline | Travel & Leisure |
| 8 |  Camping |
12,059,290 | 3.7% | Travel type | Travel & Leisure |
| 9 |  Europe |
12,014,370 | 4.0% | Continent | Travel & Leisure |
| 10 |  transavia |
11,906,384 | 52.1% | Airline | Travel & Leisure |
| 11 |  Recreation |
11,902,885 | 4.6% | Travel & Leisure | |
| 12 |  Vacations |
11,466,331 | 3.2% | Band | Travel & Leisure |
| 13 |  Holiday |
10,335,006 | 3.1% | Travel & Leisure | |
| 14 |  City of London |
10,261,432 | 22.6% | City | Travel & Leisure |
| 15 |  EasyJet |
10,231,047 | 15.0% | Airline | Travel & Leisure |
| 16 |  Earth |
10,015,871 | 3.6% | Planet | Travel & Leisure |
| 17 |  Ryanair |
9,896,688 | 9.0% | Airline | Travel & Leisure |
| 18 |  Wildlife |
9,704,849 | 3.9% | Travel & Leisure | |
| 19 |  Beaches |
9,660,194 | 3.0% | Travel type | Travel & Leisure |
| 20 |  Bars |
9,285,489 | 3.0% | Travel & Leisure | |
| 21 |  Leclerc Voyages |
9,196,039 | 98.2% | Travel website | Travel & Leisure |
| 22 |  Africa |
8,838,425 | 5.3% | Continent | Travel & Leisure |
| 23 |  Belgium |
8,526,697 | 16.6% | Country | Travel & Leisure |
| 24 |  Mount Parnassus |
8,475,209 | 93.7% | Mountain | Travel & Leisure |
| 25 |  Adventure |
8,405,324 | 3.2% | Travel & Leisure | |
| 26 |  Italy |
8,159,439 | 3.5% | Country | Travel & Leisure |
| 27 |  Sun |
8,151,291 | 3.1% | Travel & Leisure | |
| 28 |  Road |
8,113,255 | 5.6% | Travel & Leisure | |
| 29 |  Germany |
8,094,451 | 6.3% | Country | Travel & Leisure |
| 30 |  Ticketmaster |
7,806,938 | 8.1% | Ticket website | Travel & Leisure |
| 31 |  Bordeaux |
7,284,139 | 59.2% | City | Travel & Leisure |
| 32 |  Mediterranean Sea |
7,164,922 | 5.5% | Region | Travel & Leisure |
| 33 |  Switzerland |
6,930,846 | 6.7% | Country | Travel & Leisure |
| 34 |  Como |
6,909,631 | 32.2% | City | Travel & Leisure |
| 35 |  Lyon |
6,598,184 | 46.8% | City | Travel & Leisure |
| 36 |  Theme parks |
6,596,344 | 3.1% | Travel type | Travel & Leisure |
| 37 |  Marseille |
6,589,677 | 49.3% | City | Travel & Leisure |
| 38 |  Kayak |
6,467,018 | 13.0% | Travel website | Travel & Leisure |
| 39 |  Volotea |
6,100,040 | 40.4% | Travel & Leisure | |
| 40 |  Air travel |
6,056,567 | 2.3% | Travel type | Travel & Leisure |
| 41 |  Resort |
6,017,413 | 2.1% | Travel & Leisure | |
| 42 |  Nice |
5,966,353 | 17.6% | City | Travel & Leisure |
| 43 |  Asia |
5,943,782 | 1.9% | Continent | Travel & Leisure |
| 44 |  Lodging |
5,895,836 | 3.5% | Travel type | Travel & Leisure |
| 45 |  Morocco |
5,828,873 | 9.7% | Country | Travel & Leisure |
| 46 |  Sea |
5,727,929 | 2.7% | Travel & Leisure | |
| 47 |  Spain |
5,693,594 | 3.1% | Country | Travel & Leisure |
| 48 |  Center Parcs |
5,590,448 | 31.2% | Hotel | Travel & Leisure |
| 49 |  Quebec |
5,495,559 | 12.9% | City | Travel & Leisure |
| 50 |  Japan |
5,479,523 | 2.1% | Country | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across France and ranks each travel & leisure brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel & leisure brand in France?
France currently leads with an estimated audience of 26,274,132 people in France.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across France. Lists below 5 entries are not published. See methodology for full details.