Hotels Audience in France
Hotels has an estimated audience of 15,556,081 people in France. 56.3% are female, 43.7% are male, average age 44.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Orange, Google News, Real property, Crédit Mutuel, Lodging.
The average Hotels fan in France is 44.9 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Orange, Google News, Real property, with strongest over-indexing on Orange (2.5× the country average). Demographically, the Hotels audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Hotels fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 44.9 |
| Estimated audience size | 15,556,081 |
Audience persona
The typical Hotels fan in France is more female, around 44.9 years old, with strong Mindfulness tendencies and a notable affinity for Orange.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,587,452 | 0.93× |
| Auvergne-Rhône-Alpes | 2,057,703 | 1.12× |
| Nouvelle-Aquitaine | 1,655,703 | 1.21× |
| Occitanie | 1,599,031 | 1.19× |
| Provence-Alpes-Côte d'Azur | 1,295,835 | 1.12× |
| Grand Est | 1,289,583 | 1.02× |
| Hauts-de-France | 910,390 | 0.67× |
| Pays de la Loire | 904,139 | 1.05× |
| Brittany | 743,364 | 0.98× |
| Bourgogne-Franche-Comté | 691,706 | 1.1× |
| Normandy | 626,495 | 0.83× |
| Centre-Val de Loire | 588,318 | 1× |
| Corsica | 60,138 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orange | 2.5× | Technology & Electronics |
| Google News | 2.29× | News |
| Real property | 2.42× | Home & Garden |
| Crédit Mutuel | 2.32× | Business & Career |
| Lodging | 3.04× | Travel & Leisure |
| Voici | 2.48× | News |
| Anthropology | 2.56× | Business & Career |
| Fnac | 2× | Shopping |
| Lidl | 1.67× | Shopping |
| Free Mobile | 2.07× | Technology & Electronics |
| Happiness | 1.67× | Health |
| Broadcasting of sports events | 4.83× | Movies & TV |
| Pajamas | 3.55× | Fashion & Accessoires |
| Spas | 1.68× | Beauty & Wellness |
| Foot Mercato | 1.93× | Sports |
| Conforama | 1.62× | Home & Garden |
| King Jouet | 2.24× | Shopping |
| Drop shipping | 2.23× | Shopping |
| Germany | 1.94× | Travel & Leisure |
| RC Lens | 2.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.29 |
| Extroversion | THRILL | 1.16 |
| Luxury Orientation | PREMIUM | 1.09 |
| Travelling | THRILL | 1.01 |
| Patriotism | CONSERVATISM | 1.01 |
| Price Sensitivity | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
See Hotels audiences in other countries
More Travel type audiences in France
- Camping (12,059,291)
- Beaches (9,660,195)
- Theme parks (6,596,345)
- Air travel (6,056,567)
- Lodging (5,895,836)
Frequently asked questions
How many fans does Hotels have in France?
Hotels has an estimated audience of 15,556,081 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Hotels fans?
56.3% of Hotels fans are female, 43.7% are male, with an average age of 44.9 years.
Which brands do Hotels fans like most?
Hotels fans show strongest brand affinity for Orange (2.5×), Google News (2.29×), and Real property (2.42×) over the country average.
Where do Hotels fans live in France?
Hotels fans in France are most concentrated in Île-de-France (reach 2,587,452), Auvergne-Rhône-Alpes (reach 2,057,703), and Nouvelle-Aquitaine (reach 1,655,703). These three regions account for the largest share of the active audience.
What other brands do Hotels fans also like?
Beyond Hotels itself, the audience over-indexes on Google News (2.29×), Real property (2.42×), Crédit Mutuel (2.32×), and Lodging (3.04×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.