Theme parks Audience in France
Theme parks has an estimated audience of 6,596,344 people in France. 60.4% are female, 39.6% are male, average age 41.5. Top regions: Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Kiabi, vertbaudet, Parc Astérix, Gémo, Disneyland Paris.
The average Theme parks fan in France is 41.5 years old, more female, and lives primarily in Provence-Alpes-Côte d'Azur. The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Kiabi, vertbaudet, Parc Astérix, with strongest over-indexing on Kiabi (1.94× the country average). Demographically, the Theme parks audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Theme parks fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 41.5 |
| Estimated audience size | 6,596,344 |
Audience persona
The typical Theme parks fan in France is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Kiabi.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Provence-Alpes-Côte d'Azur | 3,264,867 | 6.67× |
| Île-de-France | 698,758 | 0.59× |
| Auvergne-Rhône-Alpes | 395,972 | 0.51× |
| Hauts-de-France | 353,251 | 0.61× |
| Nouvelle-Aquitaine | 320,030 | 0.55× |
| Occitanie | 300,359 | 0.53× |
| Grand Est | 292,474 | 0.55× |
| Normandy | 230,515 | 0.72× |
| Brittany | 195,488 | 0.61× |
| Pays de la Loire | 178,291 | 0.49× |
| Centre-Val de Loire | 114,594 | 0.46× |
| Bourgogne-Franche-Comté | 110,618 | 0.41× |
| Corsica | 9,924 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kiabi | 1.94× | Fashion & Accessoires |
| vertbaudet | 2.02× | Fashion & Accessoires |
| Parc Astérix | 2.08× | Travel & Leisure |
| Gémo | 1.77× | Fashion & Accessoires |
| Disneyland Paris | 1.91× | Travel & Leisure |
| Yves Rocher (company) | 1.58× | Beauty & Wellness |
| Puy du Fou | 1.78× | Travel & Leisure |
| Center Parcs | 1.64× | Travel & Leisure |
| Stitch! | 2.79× | Movies & TV |
| Disneyland | 1.64× | Travel & Leisure |
| Cache Cache | 1.74× | Fashion & Accessoires |
| Plus belle la vie | 1.52× | Movies & TV |
| Feu Vert | 1.52× | Cars & Mobility |
| Pimkie | 1.55× | Shopping |
| Paul (bakery) | 1.89× | Food & Beverages |
| Infant bodysuit | 1.73× | Kids & Family |
| Julia Roberts | 1.77× | Movies & TV |
| Catherine Zeta-Jones | 1.7× | Movies & TV |
| Demi Moore | 1.7× | Movies & TV |
| Miou-Miou | 2.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.3 |
| Extroversion | THRILL | 1.3 |
| DIY Mentality | THRILL | 1.07 |
| Travelling | THRILL | 1.06 |
| Pet Ownership | JOY | 1.05 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
See Theme parks audiences in other countries
More Travel type audiences in France
- Hotels (15,556,082)
- Camping (12,059,291)
- Beaches (9,660,195)
- Air travel (6,056,567)
- Lodging (5,895,836)
Frequently asked questions
How many fans does Theme parks have in France?
Theme parks has an estimated audience of 6,596,344 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
What is the gender split and age of Theme parks fans?
60.4% of Theme parks fans are female, 39.6% are male, with an average age of 41.5 years.
Which brands do Theme parks fans like most?
Theme parks fans show strongest brand affinity for Kiabi (1.94×), vertbaudet (2.02×), and Parc Astérix (2.08×) over the country average.
Where do Theme parks fans live in France?
Theme parks fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach 3,264,867), Île-de-France (reach 698,758), and Auvergne-Rhône-Alpes (reach 395,972). These three regions account for the largest share of the active audience.
What other brands do Theme parks fans also like?
Beyond Theme parks itself, the audience over-indexes on vertbaudet (2.02×), Parc Astérix (2.08×), Gémo (1.77×), and Disneyland Paris (1.91×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.