A data profile of the people who buy, follow and care about Theme parks in Canada — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 4,269,832 people in Canada.
The average Theme parks fan in Canada is 39.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Expedia, PlayNow.com, Catherine O'Hara, with strongest over-indexing on Expedia (1.51× the country average).
Demographically, the Theme parks audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Theme parks fan in Canada is more female, around 39.7 years old, with strong Individualism tendencies and a notable affinity for Expedia.
The key figures that characterise the Theme parks profile in Canada.
59.1% are female, 40.9% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.7 |
| Estimated audience size | 4,269,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Theme parks audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
Where the Theme parks audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.76× | |
| 02 | Ontario | ~2.5M | 1.35× | |
| 03 | Alberta | ~700K | 1.29× | |
| 04 | Newfoundland and Labrador | ~60K | 1.00× | |
| 05 | Nova Scotia | ~100K | 0.96× | |
| 06 | New Brunswick | ~90K | 0.94× | |
| 07 | Prince Edward Island | ~20K | 0.94× | |
| 08 | Manitoba | ~100K | 0.89× | |
| 09 | Saskatchewan | ~100K | 0.86× | |
| 10 | Quebec | ~700K | 0.73× |
The strongest cross-interests of the Theme parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Great Wolf Resorts | Travel & Leisure | 2.68× | ||
| 02 | Water park | Travel & Leisure | 2.00× | ||
| 03 | Pre-kindergarten | Kids & Family | 1.99× | ||
| 04 | Carter's | Fashion & Accessoires | 1.89× | ||
| 05 | Catherine O'Hara | Movies & TV | 1.84× | ||
| 06 | Metropolis at Metrotown | Travel & Leisure | 1.75× | ||
| 07 | Handmade Crafts | Kids & Family | 1.69× | ||
| 08 | The UPS Store | Shopping | 1.68× | ||
| 09 | Dollar Tree | Shopping | 1.65× | ||
| 10 | Rexall | Shopping | 1.65× | ||
| 11 | Red Lobster | Food & Beverages | 1.65× | ||
| 12 | Trivago | Travel & Leisure | 1.61× | ||
| 13 | Fairy tale | Literature | 1.60× | ||
| 14 | PlayNow.com | Games | 1.58× | ||
| 15 | E-book readers | Technology & Electronics | 1.58× | ||
| 16 | The Rookie | Movies & TV | 1.58× | ||
| 17 | Snacking | Food & Beverages | 1.55× | ||
| 18 | Papyrus | Politics & Society | 1.54× | ||
| 19 | Booster Juice | Food & Beverages | 1.54× | ||
| 20 | Expedia | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.88× | |
| Career Orientation | POWER | 1.81× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.94× | |
| Social Media Usage | JOY | 1.07× | |
| Convenience Orientation | PREMIUM | 1.11× |
Theme parks has an estimated audience of 4,269,832 people in Canada, concentrated in Ontario and British Columbia.
59.1% of Theme parks fans are female, 40.9% are male, with an average age of 39.7 years.
Theme parks fans show strongest brand affinity for Expedia (1.51×), PlayNow.com (1.58×), and Catherine O'Hara (1.84×) over the country average.
Theme parks fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~1M), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Theme parks itself, the audience over-indexes on PlayNow.com (1.58×), Catherine O'Hara (1.84×), Metropolis at Metrotown (1.75×), and Dollar Tree (1.65×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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