Theme parks Audience in Canada
Theme parks has an estimated audience of 4,269,832 people in Canada. 59.1% are female, 40.9% are male, average age 39.7. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Expedia, PlayNow.com, Catherine O'Hara, Metropolis at Metrotown, Dollar Tree.
The average Theme parks fan in Canada is 39.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Expedia, PlayNow.com, Catherine O'Hara, with strongest over-indexing on Expedia (1.51× the country average). Demographically, the Theme parks audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Individualism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Theme parks fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.7 |
| Estimated audience size | 4,269,832 |
Audience persona
The typical Theme parks fan in Canada is more female, around 39.7 years old, with strong Individualism tendencies and a notable affinity for Expedia.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,411,739 | 1.35× |
| British Columbia | 1,123,312 | 1.76× |
| Quebec | 747,739 | 0.73× |
| Alberta | 681,784 | 1.29× |
| Manitoba | 141,717 | 0.89× |
| Nova Scotia | 121,675 | 0.96× |
| Saskatchewan | 115,634 | 0.86× |
| New Brunswick | 93,045 | 0.94× |
| Newfoundland and Labrador | 64,989 | 1.0× |
| Prince Edward Island | 19,734 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Expedia | 1.51× | Travel & Leisure |
| PlayNow.com | 1.58× | Games |
| Catherine O'Hara | 1.84× | Movies & TV |
| Metropolis at Metrotown | 1.75× | Travel & Leisure |
| Dollar Tree | 1.65× | Shopping |
| Rexall | 1.65× | Shopping |
| Fairy tale | 1.6× | Literature |
| The UPS Store | 1.68× | Shopping |
| Trivago | 1.61× | Travel & Leisure |
| Papyrus | 1.54× | Politics & Society |
| The Rookie | 1.58× | Movies & TV |
| Water park | 2.0× | Travel & Leisure |
| Great Wolf Resorts | 2.68× | Travel & Leisure |
| Snacking | 1.55× | Food & Beverages |
| E-book readers | 1.58× | Technology & Electronics |
| Warriors (novel series) | 2.41× | Literature |
| Handmade Crafts | 1.69× | Kids & Family |
| Booster Juice | 1.54× | Food & Beverages |
| Pre-kindergarten | 1.99× | Kids & Family |
| How to Train Your Dragon | 1.78× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.88 |
| Career Orientation | POWER | 1.81 |
| Early Adopter Mentality | POWER | 1.41 |
| Sports Activity | POWER | 1.36 |
| Need for Security | CONSERVATISM | 1.32 |
| Urban Lifestyle | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
See Theme parks audiences in other countries
More Travel type audiences in Canada
- Camping (10,235,650)
- Hotels (10,097,913)
- Beaches (7,022,702)
- Cruises (5,242,803)
- Air travel (5,045,091)
Frequently asked questions
How many fans does Theme parks have in Canada?
Theme parks has an estimated audience of 4,269,832 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Theme parks fans?
59.1% of Theme parks fans are female, 40.9% are male, with an average age of 39.7 years.
Which brands do Theme parks fans like most?
Theme parks fans show strongest brand affinity for Expedia (1.51×), PlayNow.com (1.58×), and Catherine O'Hara (1.84×) over the country average.
Where do Theme parks fans live in Canada?
Theme parks fans in Canada are most concentrated in Ontario (reach 2,411,739), British Columbia (reach 1,123,312), and Quebec (reach 747,739). These three regions account for the largest share of the active audience.
What other brands do Theme parks fans also like?
Beyond Theme parks itself, the audience over-indexes on PlayNow.com (1.58×), Catherine O'Hara (1.84×), Metropolis at Metrotown (1.75×), and Dollar Tree (1.65×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.