Theme parks Audience in Germany
Theme parks has an estimated audience of 6,519,216 people in Germany. 60.8% are female, 39.2% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Deichmann, Gala, Sarah Engels, Ernsting's family.
The average Theme parks fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Deichmann, Gala, with strongest over-indexing on Harry Potter (1.73× the country average). Demographically, the Theme parks audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Theme parks fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 39.2 |
| Estimated audience size | 6,519,216 |
Audience persona
The typical Theme parks fan in Germany is more female, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,425,230 | 1× |
| Bayern | 877,346 | 0.84× |
| Baden-Württemberg | 741,369 | 0.83× |
| Niedersachsen | 663,417 | 1.05× |
| Hessen | 416,192 | 0.84× |
| Rheinland-Pfalz | 304,918 | 0.93× |
| Thüringen | 261,297 | 1.57× |
| Sachsen | 248,271 | 0.78× |
| Schleswig-Holstein | 234,135 | 1× |
| Berlin | 220,623 | 0.76× |
| Brandenburg | 177,793 | 0.88× |
| Hamburg | 149,760 | 1.02× |
| Sachsen-Anhalt | 131,880 | 0.78× |
| Bremen | 108,867 | 1.95× |
| Mecklenburg-Vorpommern | 87,871 | 0.71× |
| Saarland | 85,605 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.73× | Movies & TV |
| Deichmann | 1.74× | Shopping |
| Gala | 1.59× | News |
| Sarah Engels | 3.64× | Movies & TV |
| Ernsting's family | 2.37× | Shopping |
| Wetter.com | 1.54× | Home & Garden |
| Center Parcs | 2.64× | Travel & Leisure |
| Bonprix | 1.84× | Shopping |
| Gute Zeiten, schlechte Zeiten | 1.85× | Movies & TV |
| C&A | 1.67× | Shopping |
| Toddler | 1.66× | Kids & Family |
| Let's Dance (German TV series) | 1.69× | Movies & TV |
| Walt Disney World | 2.54× | Travel & Leisure |
| Baby food | 1.84× | Kids & Family |
| Smyths Toys | 1.72× | Kids & Family |
| Tchibo | 1.6× | Shopping |
| Lego | 1.71× | Kids & Family |
| Wetter.de | 1.69× | Home & Garden |
| Legoland | 3.44× | Travel & Leisure |
| Children's clothing | 1.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.24 |
| DIY Mentality | THRILL | 1.24 |
| Sports Activity | POWER | 1.22 |
| Family Orientation | CONSERVATISM | 1.18 |
| Sustainability | BALANCE | 1.17 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
See Theme parks audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Theme parks have in Germany?
Theme parks has an estimated audience of 6,519,216 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Theme parks fans?
60.8% of Theme parks fans are female, 39.2% are male, with an average age of 39.2 years.
Which brands do Theme parks fans like most?
Theme parks fans show strongest brand affinity for Harry Potter (1.73×), Deichmann (1.74×), and Gala (1.59×) over the country average.
Where do Theme parks fans live in Germany?
Theme parks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,425,230), Bayern (reach 877,346), and Baden-Württemberg (reach 741,369). These three regions account for the largest share of the active audience.
What other brands do Theme parks fans also like?
Beyond Theme parks itself, the audience over-indexes on Deichmann (1.74×), Gala (1.59×), Sarah Engels (3.64×), and Ernsting's family (2.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.