Rascasse Audience Intelligence

Theme parks Audience in Germany

A data profile of the people who buy, follow and care about Theme parks in Germany — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 6,519,216 people in Germany.

#6among Travel type in Germany#436among Topic in Germany#49in Travel & Leisure

The average Theme parks fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Sarah Engels, Deichmann, with strongest over-indexing on Harry Potter (1.73× the country average).

Demographically, the Theme parks audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Theme parks fan in Germany is more female, around 39.2 years old, with strong Individualism tendencies and a notable affinity for Harry Potter.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Theme parks profile in Germany.

Audience size
6.5M
in Germany
Gender
60.8%♀
39.2% male
Age
39.2
average years
Country rank
#710
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Theme parks fans

60.8% are female, 39.2% are male, average age 39.2.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Theme parks audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age39.2
Estimated audience size6,519,216
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Theme parks audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3924%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Theme parks audience comes from Germany.

Worldwide audience distribution share by country for Theme parks
CountryShare
United States23.1%
Japan8.4%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Theme parks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Theme parks fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~90K1.57×
02Hessen~700K1.41×
03Thüringen~200K1.38×
04Rheinland-Pfalz~400K1.18×
05Berlin~300K1.18×
06Saarland~80K1.02×
07Hamburg~100K1.01×
08Nordrhein-Westfalen~1.5M1.00×
09Niedersachsen~600K0.97×
10Baden-Württemberg~800K0.96×
11Schleswig-Holstein~200K0.94×
12Bayern~1M0.93×
13Brandenburg~200K0.86×
14Sachsen-Anhalt~100K0.82×
15Sachsen~300K0.79×
16Mecklenburg-Vorpommern~90K0.76×
Fig. 06

Affinity by region

Affinity by region — Theme parks, Germany
0.76×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Theme parks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Theme parks audience
#·InterestCategoryAffinity×
01Sarah EngelsMovies & TV3.64×
02LegolandTravel & Leisure3.44×
03Center ParcsTravel & Leisure2.64×
04Walt Disney WorldTravel & Leisure2.54×
05Ernsting's familyShopping2.37×
06Gute Zeiten, schlechte ZeitenMovies & TV1.85×
07BonprixShopping1.84×
08Baby foodKids & Family1.84×
09DeichmannShopping1.74×
10Harry PotterMovies & TV1.73×
11Smyths ToysKids & Family1.72×
12LegoKids & Family1.71×
13Wetter.deHome & Garden1.69×
14Let's Dance (German TV series)Movies & TV1.69×
15HugendubelShopping1.68×
16C&AShopping1.67×
17ToddlerKids & Family1.66×
18Children's clothingFashion & Accessoires1.65×
19QVCMovies & TV1.64×
20TchiboShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theme parks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Theme parks audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.27×
Family OrientationCONSERVATISM1.27×
Pet OwnershipJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Theme parks audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
Career OrientationPOWER0.88×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Theme parks have in Germany?

Theme parks has an estimated audience of 6,519,216 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Theme parks fans?

60.8% of Theme parks fans are female, 39.2% are male, with an average age of 39.2 years.

03

Which brands do Theme parks fans like most?

Theme parks fans show strongest brand affinity for Harry Potter (1.73×), Sarah Engels (3.64×), and Deichmann (1.74×) over the country average.

04

Where do Theme parks fans live in Germany?

Theme parks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Theme parks fans also like?

Beyond Theme parks itself, the audience over-indexes on Sarah Engels (3.64×), Deichmann (1.74×), Ernsting's family (2.37×), and Center Parcs (2.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Theme parks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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