Sarah Engels Audience in Germany
Sarah Engels has an estimated audience of 2,741,276 people in Germany. 72.0% are female, 28.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Let's Dance (German TV series), Deichmann, Gala, Sylvie Meis, Gute Zeiten, schlechte Zeiten.
The average Sarah Engels fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Let's Dance (German TV series), Deichmann, Gala, with strongest over-indexing on Let's Dance (German TV series) (3.95× the country average). Demographically, the Sarah Engels audience skews more female with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Sarah Engels fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 40.7 |
| Estimated audience size | 2,741,276 |
Audience persona
The typical Sarah Engels fan in Germany is more female, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Let's Dance (German TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 692,179 | 1.15× |
| Bayern | 386,271 | 0.88× |
| Baden-Württemberg | 364,760 | 0.98× |
| Niedersachsen | 286,034 | 1.07× |
| Hessen | 170,177 | 0.81× |
| Sachsen | 153,726 | 1.14× |
| Rheinland-Pfalz | 139,622 | 1.02× |
| Schleswig-Holstein | 106,132 | 1.08× |
| Berlin | 102,156 | 0.83× |
| Brandenburg | 97,672 | 1.15× |
| Sachsen-Anhalt | 80,308 | 1.13× |
| Thüringen | 71,503 | 1.02× |
| Mecklenburg-Vorpommern | 67,416 | 1.29× |
| Hamburg | 50,175 | 0.81× |
| Saarland | 29,647 | 0.88× |
| Bremen | 17,640 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Let's Dance (German TV series) | 3.95× | Movies & TV |
| Deichmann | 2.99× | Shopping |
| Gala | 2.69× | News |
| Sylvie Meis | 9.45× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 3.34× | Movies & TV |
| GMX Mail | 3.79× | Internet & Social Media |
| BUNTE.de | 4.31× | Internet & Social Media |
| Pietro Basile | 20.84× | Music & Radio |
| Sophia Thomalla | 4.77× | Movies & TV |
| Leni Klum | 4.73× | Fashion & Accessoires |
| Bild | 1.58× | News |
| Wetter.com | 2× | Home & Garden |
| Victoria Swarovski | 5.61× | Internet & Social Media |
| Motsi Mabuse | 5.24× | Movies & TV |
| Helene Fischer | 2.2× | Music & Radio |
| Punkt 12 | 5.37× | Movies & TV |
| PromiFlash | 3.06× | Internet & Social Media |
| Rebecca Mir | 5.55× | Movies & TV |
| Rossmann | 1.87× | Shopping |
| Simone Ballack | 3.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.14 |
| Family Orientation | CONSERVATISM | 1.08 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
| Sports Activity | POWER | 1.04 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.9% |
| Austria | 5.9% |
| Switzerland | 2.6% |
See Sarah Engels audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Sarah Engels have in Germany?
Sarah Engels has an estimated audience of 2,741,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sarah Engels fans?
72.0% of Sarah Engels fans are female, 28.0% are male, with an average age of 40.7 years.
Which brands do Sarah Engels fans like most?
Sarah Engels fans show strongest brand affinity for Let's Dance (German TV series) (3.95×), Deichmann (2.99×), and Gala (2.69×) over the country average.
Where do Sarah Engels fans live in Germany?
Sarah Engels fans in Germany are most concentrated in Nordrhein-Westfalen (reach 692,179), Bayern (reach 386,271), and Baden-Württemberg (reach 364,760). These three regions account for the largest share of the active audience.
What other brands do Sarah Engels fans also like?
Beyond Sarah Engels itself, the audience over-indexes on Deichmann (2.99×), Gala (2.69×), Sylvie Meis (9.45×), and Gute Zeiten, schlechte Zeiten (3.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sarah Engels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.