Rascasse Audience Intelligence

Sarah Engels Audience in Germany

A data profile of the people who buy, follow and care about Sarah Engels in Germany — modelled from more than twelve digital signal sources. Sarah Engels has an estimated audience of 5,105,338 people in Germany.

#3among TV personality in Germany#30among Person in Germany#71in Movies & TV

The average Sarah Engels fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deichmann, Let's Dance (German TV series), Sylvie Meis, with strongest over-indexing on Deichmann (2.99× the country average).

Demographically, the Sarah Engels audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sarah Engels fan in Germany is more female, around 40.7 years old, with strong Individualism tendencies and a notable affinity for Deichmann.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarah Engels profile in Germany.

Audience size
5.1M
in Germany
Gender
72.0%♀
28.0% male
Age
40.7
average years
Country rank
#1034
Person in Germany
Fig. 01

Search interest · 12-month trend

+798%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarah Engels fans

72.0% are female, 28.0% are male, average age 40.7.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Sarah Engels audience in Germany
MetricValue
Female72.0%
Male28.0%
Average age40.7
Estimated audience size5,105,338
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Sarah Engels audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3923%
40-4918%
50+24%
Fig. 04

Worldwide distribution

88.9%

of the worldwide Sarah Engels audience comes from Germany.

Worldwide audience distribution share by country for Sarah Engels
CountryShare
Germany88.9%
Austria6.7%
Switzerland2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarah Engels audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sarah Engels fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~70K1.24×
02Nordrhein-Westfalen~700K1.15×
03Brandenburg~90K1.12×
04Sachsen~100K1.10×
05Sachsen-Anhalt~80K1.10×
06Niedersachsen~300K1.08×
07Schleswig-Holstein~100K1.08×
08Thüringen~80K1.08×
09Rheinland-Pfalz~100K1.01×
10Saarland~30K0.96×
11Baden-Württemberg~300K0.93×
12Bayern~400K0.86×
13Berlin~100K0.85×
14Hamburg~50K0.85×
15Hessen~200K0.81×
16Bremen~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Sarah Engels, Germany
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarah Engels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarah Engels audience
#·InterestCategoryAffinity×
01Pietro BasileMusic & Radio20.84×
02Luca HänniMusic & Radio14.00×
03Sylvie MeisMovies & TV9.45×
04Victoria SwarovskiInternet & Social Media5.61×
05Punkt 12Movies & TV5.37×
06Sophia ThomallaMovies & TV4.77×
07Leni KlumFashion & Accessoires4.73×
08Alles was zähltMovies & TV4.64×
09BUNTE.deInternet & Social Media4.31×
10Let's Dance (German TV series)Movies & TV3.95×
11GMX MailInternet & Social Media3.79×
12Sarah ConnorMusic & Radio3.53×
13Gute Zeiten, schlechte ZeitenMovies & TV3.34×
14PromiFlashInternet & Social Media3.06×
15DeichmannShopping2.99×
16MichelleMusic & Radio2.98×
17Roland KaiserMusic & Radio2.51×
18Helene FischerMusic & Radio2.20×
19RossmannShopping1.87×
20BildNews1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarah Engels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarah Engels audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.51×
ExtroversionTHRILL1.40×
Community OrientationOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarah Engels audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Luxury OrientationPREMIUM0.67×
IndulgenceJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarah Engels have in Germany?

Sarah Engels has an estimated audience of 5,105,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sarah Engels fans?

72.0% of Sarah Engels fans are female, 28.0% are male, with an average age of 40.7 years.

03

Which brands do Sarah Engels fans like most?

Sarah Engels fans show strongest brand affinity for Deichmann (2.99×), Let's Dance (German TV series) (3.95×), and Sylvie Meis (9.45×) over the country average.

04

Where do Sarah Engels fans live in Germany?

Sarah Engels fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sarah Engels fans also like?

Beyond Sarah Engels itself, the audience over-indexes on Let's Dance (German TV series) (3.95×), Sylvie Meis (9.45×), Alles was zählt (4.64×), and Gute Zeiten, schlechte Zeiten (3.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in Germany

See Sarah Engels audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sarah Engels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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