Punkt 12 Audience in Germany
Punkt 12 has an estimated audience of 1,787,874 people in Germany. 75.1% are female, 24.9% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ehrlich Brothers, Gala, Deichmann, BUNTE.de, Wetter.com.
The average Punkt 12 fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ehrlich Brothers, Gala, Deichmann, with strongest over-indexing on Ehrlich Brothers (17.87× the country average). Demographically, the Punkt 12 audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Punkt 12 fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 40.4 |
| Estimated audience size | 1,787,874 |
Audience persona
The typical Punkt 12 fan in Germany is more female, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Ehrlich Brothers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 472,756 | 1.21× |
| Bayern | 268,745 | 0.94× |
| Baden-Württemberg | 246,361 | 1.01× |
| Niedersachsen | 212,504 | 1.22× |
| Hessen | 93,178 | 0.68× |
| Sachsen | 92,724 | 1.06× |
| Rheinland-Pfalz | 91,100 | 1.02× |
| Brandenburg | 68,215 | 1.23× |
| Sachsen-Anhalt | 66,320 | 1.43× |
| Berlin | 56,788 | 0.71× |
| Schleswig-Holstein | 54,700 | 0.85× |
| Thüringen | 45,425 | 1× |
| Mecklenburg-Vorpommern | 35,535 | 1.04× |
| Hamburg | 27,045 | 0.67× |
| Saarland | 20,368 | 0.93× |
| Bremen | 15,366 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ehrlich Brothers | 17.87× | Movies & TV |
| Gala | 5.5× | News |
| Deichmann | 5.67× | Shopping |
| BUNTE.de | 8.51× | Internet & Social Media |
| Wetter.com | 4.46× | Home & Garden |
| Gute Zeiten, schlechte Zeiten | 5.42× | Movies & TV |
| Let's Dance (German TV series) | 4.83× | Movies & TV |
| Jana Azizi | 26.29× | Movies & TV |
| Sarah Engels | 8.52× | Movies & TV |
| Bild | 2.91× | News |
| Simone Ballack | 7.46× | Movies & TV |
| Rossmann | 3.42× | Shopping |
| Unter Uns | 9.02× | Movies & TV |
| RTL aktuell | 8.39× | Movies & TV |
| PromiFlash | 5.34× | Internet & Social Media |
| Iris Berben | 5.42× | Movies & TV |
| Frauke Ludowig | 9.63× | Movies & TV |
| RTL Television | 3.71× | Movies & TV |
| Kaufland | 2.5× | Shopping |
| FOCUS Online | 3.21× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.38 |
| Healthy Lifestyle | BALANCE | 1.18 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
| Community Orientation | OPEN | 1.05 |
| DIY Mentality | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.3% |
| Switzerland | 2.8% |
| Austria | 0.4% |
See Punkt 12 audiences in other countries
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Frequently asked questions
How many fans does Punkt 12 have in Germany?
Punkt 12 has an estimated audience of 1,787,874 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Punkt 12 fans?
75.1% of Punkt 12 fans are female, 24.9% are male, with an average age of 40.4 years.
Which brands do Punkt 12 fans like most?
Punkt 12 fans show strongest brand affinity for Ehrlich Brothers (17.87×), Gala (5.5×), and Deichmann (5.67×) over the country average.
Where do Punkt 12 fans live in Germany?
Punkt 12 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 472,756), Bayern (reach 268,745), and Baden-Württemberg (reach 246,361). These three regions account for the largest share of the active audience.
What other brands do Punkt 12 fans also like?
Beyond Punkt 12 itself, the audience over-indexes on Gala (5.5×), Deichmann (5.67×), BUNTE.de (8.51×), and Wetter.com (4.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Punkt 12. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.