Rascasse Audience Intelligence

Punkt 12 Audience in Germany

A data profile of the people who buy, follow and care about Punkt 12 in Germany — modelled from more than twelve digital signal sources. Punkt 12 has an estimated audience of 1,792,530 people in Germany.

#12among TV show in Germany#98among Movie / TV Show / Series in Germany#334in Movies & TV

The average Punkt 12 fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ehrlich Brothers, Deichmann, Sarah Engels, with strongest over-indexing on Ehrlich Brothers (17.87× the country average).

Demographically, the Punkt 12 audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Punkt 12 fan in Germany is more female, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Ehrlich Brothers.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Punkt 12 profile in Germany.

Audience size
1.8M
in Germany
Gender
75.1%♀
24.9% male
Age
40.4
average years
Country rank
#3758
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Punkt 12 viewers

75.1% are female, 24.9% are male, average age 40.4.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Punkt 12 audience in Germany
MetricValue
Female75.1%
Male24.9%
Average age40.4
Estimated audience size1,792,530
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Punkt 12 audience in Germany
Age bracketShare%
16-1912%
20-2922%
30-3925%
40-4924%
50+18%
Fig. 04

Worldwide distribution

96.3%

of the worldwide Punkt 12 audience comes from Germany.

Worldwide audience distribution share by country for Punkt 12
CountryShare
Germany96.3%
Switzerland2.8%
Austria0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Punkt 12 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Punkt 12 fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~60K1.39×
02Niedersachsen~200K1.19×
03Nordrhein-Westfalen~500K1.18×
04Brandenburg~60K1.17×
05Mecklenburg-Vorpommern~40K1.15×
06Sachsen~90K1.06×
07Bremen~20K1.05×
08Thüringen~50K1.04×
09Rheinland-Pfalz~90K1.00×
10Baden-Württemberg~200K0.98×
11Saarland~20K0.97×
12Bayern~300K0.89×
13Schleswig-Holstein~60K0.87×
14Hessen~100K0.70×
15Berlin~60K0.69×
16Hamburg~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Punkt 12, Germany
0.68×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Punkt 12 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Punkt 12 audience
#·InterestCategoryAffinity×
01Jana AziziMovies & TV26.29×
02Ehrlich BrothersMovies & TV17.87×
03Frauke LudowigMovies & TV9.63×
04Unter UnsMovies & TV9.02×
05Sarah EngelsMovies & TV8.52×
06BUNTE.deInternet & Social Media8.51×
07Alles was zähltMovies & TV8.43×
08RTL aktuellMovies & TV8.39×
09Simone BallackMovies & TV7.46×
10DeichmannShopping5.67×
11Gute Zeiten, schlechte ZeitenMovies & TV5.42×
12Iris BerbenMovies & TV5.42×
13PromiFlashInternet & Social Media5.34×
14Let's Dance (German TV series)Movies & TV4.83×
15Wetter.comHome & Garden4.46×
16RTL TelevisionMovies & TV3.71×
17RossmannShopping3.42×
18FOCUS OnlineNews3.21×
19BildNews2.91×
20KauflandShopping2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Punkt 12 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Punkt 12 audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.17×
Pet OwnershipJOY1.70×
Family OrientationCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Punkt 12 audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.98×
Career OrientationPOWER1.00×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Punkt 12 have in Germany?

Punkt 12 has an estimated audience of 1,792,530 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Punkt 12 viewers?

75.1% of Punkt 12 fans are female, 24.9% are male, with an average age of 40.4 years.

03

Which brands do Punkt 12 fans like most?

Punkt 12 fans show strongest brand affinity for Ehrlich Brothers (17.87×), Deichmann (5.67×), and Sarah Engels (8.52×) over the country average.

04

Where do Punkt 12 fans live in Germany?

Punkt 12 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Punkt 12 fans also like?

Beyond Punkt 12 itself, the audience over-indexes on Deichmann (5.67×), Sarah Engels (8.52×), BUNTE.de (8.51×), and Alles was zählt (8.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See Punkt 12 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Punkt 12. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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