RTL aktuell Audience in Germany
RTL aktuell has an estimated audience of 2,193,525 people in Germany. 62.3% are female, 37.7% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Opodo, Aral AG, Wetter.com, Ehrlich Brothers, Bild.
The average RTL aktuell fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Opodo, Aral AG, Wetter.com, with strongest over-indexing on Opodo (22.45× the country average). Demographically, the RTL aktuell audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: News
Demographics of RTL aktuell fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 42.5 |
| Estimated audience size | 2,193,525 |
Audience persona
The typical RTL aktuell fan in Germany is more female, around 42.5 years old, with strong Pet Ownership tendencies and a notable affinity for Opodo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 670,321 | 1.4× |
| Bayern | 301,645 | 0.86× |
| Baden-Württemberg | 283,790 | 0.95× |
| Niedersachsen | 264,903 | 1.24× |
| Rheinland-Pfalz | 151,357 | 1.38× |
| Hessen | 129,505 | 0.77× |
| Sachsen | 124,541 | 1.16× |
| Brandenburg | 80,664 | 1.19× |
| Sachsen-Anhalt | 71,959 | 1.27× |
| Schleswig-Holstein | 70,547 | 0.9× |
| Berlin | 60,850 | 0.62× |
| Thüringen | 58,150 | 1.04× |
| Mecklenburg-Vorpommern | 44,571 | 1.06× |
| Hamburg | 33,758 | 0.68× |
| Saarland | 25,244 | 0.94× |
| Bremen | 10,429 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Opodo | 22.45× | Travel & Leisure |
| Aral AG | 6.89× | Cars & Mobility |
| Wetter.com | 6.03× | Home & Garden |
| Ehrlich Brothers | 13.45× | Movies & TV |
| Bild | 3.99× | News |
| Targobank | 7.19× | Business & Career |
| Punkt 12 | 11.73× | Movies & TV |
| BUNTE.de | 6.96× | Internet & Social Media |
| Tagesschau | 3.07× | Movies & TV |
| Commerzbank | 3.63× | Business & Career |
| Airbnb | 3.5× | Travel & Leisure |
| FOCUS Online | 4.1× | News |
| GMX Mail | 5.16× | Internet & Social Media |
| 3.13× | Internet & Social Media | |
| Spiegel Online | 2.9× | News |
| 3.08× | Internet & Social Media | |
| Let's Dance (German TV series) | 4.13× | Movies & TV |
| Simone Ballack | 6.56× | Movies & TV |
| Deichmann | 3.19× | Shopping |
| UEFA Champions League | 2.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.4 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Family Orientation | CONSERVATISM | 1.03 |
| Community Orientation | OPEN | 1.02 |
| DIY Mentality | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.6% |
| Austria | 3.3% |
| Switzerland | 1.9% |
See RTL aktuell audiences in other countries
More News audiences in Germany
- Spiegel Online (19,266,000)
- FOCUS Online (10,512,561)
- NDR.de (723,030)
- Report (Italian news television show) (557,580)
- meinestadt.de (367,204)
Frequently asked questions
How many fans does RTL aktuell have in Germany?
RTL aktuell has an estimated audience of 2,193,525 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of RTL aktuell fans?
62.3% of RTL aktuell fans are female, 37.7% are male, with an average age of 42.5 years.
Which brands do RTL aktuell fans like most?
RTL aktuell fans show strongest brand affinity for Opodo (22.45×), Aral AG (6.89×), and Wetter.com (6.03×) over the country average.
Where do RTL aktuell fans live in Germany?
RTL aktuell fans in Germany are most concentrated in Nordrhein-Westfalen (reach 670,321), Bayern (reach 301,645), and Baden-Württemberg (reach 283,790). These three regions account for the largest share of the active audience.
What other brands do RTL aktuell fans also like?
Beyond RTL aktuell itself, the audience over-indexes on Aral AG (6.89×), Wetter.com (6.03×), Ehrlich Brothers (13.45×), and Bild (3.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for RTL aktuell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.