Rascasse Audience Intelligence

RTL aktuell Audience in Germany

A data profile of the people who buy, follow and care about RTL aktuell in Germany — modelled from more than twelve digital signal sources. RTL aktuell has an estimated audience of 2,184,511 people in Germany.

#3among News in Germany#71among Movie / TV Show / Series in Germany#242in Movies & TV

The average RTL aktuell fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Opodo, Ehrlich Brothers, Bild, with strongest over-indexing on Opodo (22.45× the country average).

Demographically, the RTL aktuell audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical RTL aktuell fan in Germany is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Opodo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: News

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RTL aktuell profile in Germany.

Audience size
2.2M
in Germany
Gender
62.3%♀
37.7% male
Age
42.5
average years
Country rank
#3050
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RTL aktuell viewers

62.3% are female, 37.7% are male, average age 42.5.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for RTL aktuell audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age42.5
Estimated audience size2,184,511
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the RTL aktuell audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3924%
40-4928%
50+22%
Fig. 04

Worldwide distribution

91.1%

of the worldwide RTL aktuell audience comes from Germany.

Worldwide audience distribution share by country for RTL aktuell
CountryShare
Germany91.1%
Austria3.3%
Switzerland2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RTL aktuell audience in Germany is strongest.

Fig. 05

Top regions by affinity

RTL aktuell fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~700K1.37×
02Rheinland-Pfalz~100K1.31×
03Sachsen-Anhalt~70K1.27×
04Niedersachsen~300K1.22×
05Saarland~30K1.17×
06Brandenburg~80K1.13×
07Sachsen~100K1.12×
08Mecklenburg-Vorpommern~50K1.11×
09Thüringen~60K1.01×
10Baden-Württemberg~300K0.96×
11Schleswig-Holstein~70K0.93×
12Bayern~300K0.84×
13Hessen~100K0.78×
14Hamburg~30K0.68×
15Bremen~10K0.65×
16Berlin~60K0.60×
Fig. 06

Affinity by region

Affinity by region — RTL aktuell, Germany
0.60×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RTL aktuell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RTL aktuell audience
#·InterestCategoryAffinity×
01OpodoTravel & Leisure22.45×
02Ehrlich BrothersMovies & TV13.45×
03Punkt 12Movies & TV11.73×
04NenaMusic & Radio7.96×
05TargobankBusiness & Career7.19×
06BUNTE.deInternet & Social Media6.96×
07Aral AGCars & Mobility6.89×
08Alles was zähltMovies & TV6.28×
09Wetter.comHome & Garden6.03×
10SunExpressTravel & Leisure6.00×
11Sarah EngelsMovies & TV5.61×
12GMX MailInternet & Social Media5.16×
13FOCUS OnlineNews4.10×
14BildNews3.99×
15CommerzbankBusiness & Career3.63×
16AirbnbTravel & Leisure3.50×
17DeichmannShopping3.19×
18PinterestInternet & Social Media3.08×
19TagesschauMovies & TV3.07×
20UEFA Champions LeagueSports2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RTL aktuell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RTL aktuell audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
ExtroversionTHRILL1.97×
Social Media UsageJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RTL aktuell audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.99×
Luxury OrientationPREMIUM1.03×
Urban LifestyleOPEN1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RTL aktuell have in Germany?

RTL aktuell has an estimated audience of 2,184,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of RTL aktuell viewers?

62.3% of RTL aktuell fans are female, 37.7% are male, with an average age of 42.5 years.

03

Which brands do RTL aktuell fans like most?

RTL aktuell fans show strongest brand affinity for Opodo (22.45×), Ehrlich Brothers (13.45×), and Bild (3.99×) over the country average.

04

Where do RTL aktuell fans live in Germany?

RTL aktuell fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do RTL aktuell fans also like?

Beyond RTL aktuell itself, the audience over-indexes on Ehrlich Brothers (13.45×), Bild (3.99×), Aral AG (6.89×), and Targobank (7.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See RTL aktuell audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for RTL aktuell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →