Rascasse Audience Intelligence

Aral AG Target Market in Germany

A data profile of the people who buy, follow and care about Aral AG in Germany — modelled from more than twelve digital signal sources. Aral AG has an estimated audience of 7,284,846 people in Germany.

#1among Fuel / petrol in Germany#87among Brand in Germany#26in Cars & Mobility

The average Aral AG fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Classic Tankstellen, Bauhaus, DocuSign, with strongest over-indexing on Classic Tankstellen (19.77× the country average).

Demographically, the Aral AG audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aral AG fan in Germany is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Classic Tankstellen.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aral AG profile in Germany.

Audience size
7.3M
in Germany
Gender
39.1%♀
60.9% male
Age
41.5
average years
Country rank
#598
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aral AG

39.1% are female, 60.9% are male, average age 41.5.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Aral AG audience in Germany
MetricValue
Female39.1%
Male60.9%
Average age41.5
Estimated audience size7,284,846
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Aral AG audience in Germany
Age bracketShare%
16-1917%
20-2915%
30-3919%
40-4924%
50+25%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Aral AG audience comes from Germany.

Worldwide audience distribution share by country for Aral AG
CountryShare
Germany92.6%
Luxembourg2.1%
Ukraine1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aral AG audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aral AG customers by region in Germany
#RegionReachAffinity×
01Brandenburg~300K1.33×
02Rheinland-Pfalz~500K1.24×
03Sachsen-Anhalt~200K1.23×
04Bayern~1.5M1.20×
05Niedersachsen~800K1.10×
06Nordrhein-Westfalen~1.5M1.05×
07Baden-Württemberg~1M0.99×
08Hessen~500K0.97×
09Sachsen~300K0.96×
10Saarland~90K0.96×
11Thüringen~200K0.95×
12Mecklenburg-Vorpommern~100K0.93×
13Schleswig-Holstein~200K0.89×
14Bremen~50K0.80×
15Hamburg~100K0.73×
16Berlin~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Aral AG, Germany
0.67×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aral AG audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aral AG audience
#·InterestCategoryAffinity×
01Classic TankstellenCars & Mobility19.77×
02DocuSignTechnology & Electronics18.91×
03Filling stationCars & Mobility7.54×
04EssoCars & Mobility4.24×
05SparkasseBusiness & Career4.00×
06TargobankBusiness & Career3.78×
07BauhausShopping3.35×
08FRITZ!BoxTechnology & Electronics3.15×
09Roland KaiserMusic & Radio3.09×
10FielmannHealth2.96×
11PostbankBusiness & Career2.68×
12Netto Marken-DiscountShopping2.67×
13Lieferando.deFood & Beverages2.33×
14CommerzbankBusiness & Career2.23×
15AutoScout24Cars & Mobility2.21×
16Obi (store)Shopping2.14×
17KauflandShopping2.11×
18REWEShopping2.10×
19Borussia DortmundSports1.77×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aral AG audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aral AG audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.74×
Convenience OrientationPREMIUM1.74×
DIY MentalityTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aral AG audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Design AffinityPREMIUM0.75×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aral AG's target market in Germany?

Aral AG's target market in Germany covers an estimated 7,284,846 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aral AG customers?

39.1% of the Aral AG audience are female, 60.9% are male, with an average age of 41.5 years.

03

Which brands do Aral AG fans like most?

Aral AG fans show strongest brand affinity for Classic Tankstellen (19.77×), Bauhaus (3.35×), and DocuSign (18.91×) over the country average.

04

Where do Aral AG fans live in Germany?

Aral AG fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Aral AG fans also like?

Beyond Aral AG itself, the audience over-indexes on Bauhaus (3.35×), DocuSign (18.91×), Sparkasse (4×), and Netto Marken-Discount (2.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in Germany

See Aral AG audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aral AG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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