Aral AG Audience in Germany
Aral AG has an estimated audience of 9,180,109 people in Germany. 39.1% are female, 60.9% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Classic Tankstellen, Bauhaus, Sparkasse, DocuSign, Borussia Dortmund.
The average Aral AG fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Classic Tankstellen, Bauhaus, Sparkasse, with strongest over-indexing on Classic Tankstellen (19.77× the country average). Demographically, the Aral AG audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of Aral AG fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 41.5 |
| Estimated audience size | 9,180,109 |
Audience persona
The typical Aral AG fan in Germany is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Classic Tankstellen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,421,567 | 1.07× |
| Bayern | 2,789,411 | 1.19× |
| Baden-Württemberg | 2,030,557 | 1.02× |
| Niedersachsen | 1,591,541 | 1.12× |
| Hessen | 1,115,746 | 1× |
| Rheinland-Pfalz | 880,343 | 1.21× |
| Sachsen | 717,763 | 1× |
| Brandenburg | 575,791 | 1.27× |
| Schleswig-Holstein | 497,165 | 0.95× |
| Sachsen-Anhalt | 471,484 | 1.25× |
| Berlin | 424,998 | 0.65× |
| Thüringen | 355,148 | 0.96× |
| Mecklenburg-Vorpommern | 261,210 | 0.94× |
| Hamburg | 259,848 | 0.79× |
| Saarland | 140,224 | 0.78× |
| Bremen | 97,154 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Classic Tankstellen | 19.77× | Cars & Mobility |
| Bauhaus | 3.35× | Shopping |
| Sparkasse | 4× | Business & Career |
| DocuSign | 18.91× | Technology & Electronics |
| Borussia Dortmund | 1.77× | Sports |
| Netto Marken-Discount | 2.67× | Shopping |
| Targobank | 3.78× | Business & Career |
| FRITZ!Box | 3.15× | Technology & Electronics |
| Wetter.com | 2.55× | Home & Garden |
| Filling station | 7.54× | Cars & Mobility |
| Business and industry | 1.51× | Business & Career |
| Obi (store) | 2.14× | Shopping |
| REWE | 2.1× | Shopping |
| Postbank | 2.68× | Business & Career |
| Lieferando.de | 2.33× | Food & Beverages |
| Kaufland | 2.11× | Shopping |
| Esso | 4.24× | Cars & Mobility |
| AutoScout24 | 2.21× | Cars & Mobility |
| Commerzbank | 2.23× | Business & Career |
| Roland Kaiser | 3.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.71 |
| DIY Mentality | THRILL | 1.35 |
| Pet Ownership | JOY | 1.3 |
| Patriotism | CONSERVATISM | 1.2 |
| Family Orientation | CONSERVATISM | 1.17 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.9% |
| Luxembourg | 3.2% |
| Ukraine | 2.1% |
See Aral AG audiences in other countries
More Fuel / petrol audiences in Germany
- Esso (4,160,934)
- Classic Tankstellen (1,041,396)
- Liqui Moly (921,327)
- Agip (661,859)
- TotalEnergies (579,399)
Frequently asked questions
How many fans does Aral AG have in Germany?
Aral AG has an estimated audience of 9,180,109 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aral AG fans?
39.1% of Aral AG fans are female, 60.9% are male, with an average age of 41.5 years.
Which brands do Aral AG fans like most?
Aral AG fans show strongest brand affinity for Classic Tankstellen (19.77×), Bauhaus (3.35×), and Sparkasse (4×) over the country average.
Where do Aral AG fans live in Germany?
Aral AG fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,421,567), Bayern (reach 2,789,411), and Baden-Württemberg (reach 2,030,557). These three regions account for the largest share of the active audience.
What other brands do Aral AG fans also like?
Beyond Aral AG itself, the audience over-indexes on Bauhaus (3.35×), Sparkasse (4×), DocuSign (18.91×), and Borussia Dortmund (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aral AG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.