Rascasse Audience Intelligence

AutoScout24 Target Market in Germany

A data profile of the people who buy, follow and care about AutoScout24 in Germany — modelled from more than twelve digital signal sources. AutoScout24 has an estimated audience of 14,843,413 people in Germany.

#1among Used cars in Germany#16among Brand in Germany#5in Cars & Mobility

The average AutoScout24 fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Used car, Vehicle insurance, EBay, with strongest over-indexing on Used car (3.15× the country average).

Demographically, the AutoScout24 audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical AutoScout24 fan in Germany is more male, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Used car.

Category: Cars & Mobility · Type: Brand · Subtype: Used cars

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AutoScout24 profile in Germany.

Audience size
14.8M
in Germany
Gender
19.0%♀
81.0% male
Age
40.4
average years
Country rank
#140
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AutoScout24

19.0% are female, 81.0% are male, average age 40.4.

Fig. 02

Gender split

19.0%
Female
81.0%
Male
Demographic split for AutoScout24 audience in Germany
MetricValue
Female19.0%
Male81.0%
Average age40.4
Estimated audience size14,843,413
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the AutoScout24 audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3921%
40-4925%
50+20%
Fig. 04

Worldwide distribution

27.7%

of the worldwide AutoScout24 audience comes from Germany.

Worldwide audience distribution share by country for AutoScout24
CountryShare
Germany27.7%
Italy21.9%
Switzerland13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AutoScout24 audience in Germany is strongest.

Fig. 05

Top regions by affinity

AutoScout24 customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~1M1.45×
02Baden-Württemberg~2.5M1.28×
03Nordrhein-Westfalen~4M1.23×
04Bayern~3M1.17×
05Hessen~1.5M1.12×
06Niedersachsen~1.5M1.05×
07Brandenburg~500K1.03×
08Sachsen-Anhalt~400K1.01×
09Schleswig-Holstein~500K0.99×
10Saarland~200K0.95×
11Mecklenburg-Vorpommern~300K0.94×
12Thüringen~400K0.93×
13Sachsen~600K0.83×
14Bremen~90K0.74×
15Hamburg~200K0.69×
16Berlin~400K0.60×
Fig. 06

Affinity by region

Affinity by region — AutoScout24, Germany
0.60×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AutoScout24 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AutoScout24 audience
#·InterestCategoryAffinity×
01ERGO Insurance GroupBusiness & Career9.93×
02HeycarCars & Mobility9.10×
03Mobile.deCars & Mobility5.82×
04Vehicle insuranceCars & Mobility5.55×
05Used carCars & Mobility3.15×
06Solar energyHome & Garden2.83×
07TireCars & Mobility2.72×
08Auto mechanicCars & Mobility2.72×
09Car dealershipCars & Mobility2.59×
10Škoda AutoCars & Mobility2.41×
11Electric carCars & Mobility2.29×
12EBayShopping2.04×
13CHECK24Business & Career1.91×
14HornbachShopping1.90×
15SUVsCars & Mobility1.90×
16Lieferando.deFood & Beverages1.84×
17VolkswagenCars & Mobility1.83×
18Motor vehicleCars & Mobility1.81×
19ImmoScout24Home & Garden1.61×
20CommerzbankBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AutoScout24 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AutoScout24 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.58×
PatriotismCONSERVATISM1.23×
Family OrientationCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AutoScout24 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
SustainabilityBALANCE0.62×
Healthy LifestyleBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AutoScout24's target market in Germany?

AutoScout24's target market in Germany covers an estimated 14,843,413 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of AutoScout24 customers?

19.0% of the AutoScout24 audience are female, 81.0% are male, with an average age of 40.4 years.

03

Which brands do AutoScout24 fans like most?

AutoScout24 fans show strongest brand affinity for Used car (3.15×), Vehicle insurance (5.55×), and EBay (2.04×) over the country average.

04

Where do AutoScout24 fans live in Germany?

AutoScout24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Bayern (reach ~3M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do AutoScout24 fans also like?

Beyond AutoScout24 itself, the audience over-indexes on Vehicle insurance (5.55×), EBay (2.04×), Solar energy (2.83×), and Tire (2.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Used cars audiences in Germany

See AutoScout24 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for AutoScout24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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