AutoScout24 Audience in Germany
AutoScout24 has an estimated audience of 14,843,413 people in Germany. 19.0% are female, 81.0% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Used car, Vehicle insurance, EBay, Solar energy, Tire.
The average AutoScout24 fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Used car, Vehicle insurance, EBay, with strongest over-indexing on Used car (3.15× the country average). Demographically, the AutoScout24 audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Used cars
Demographics of AutoScout24 fans
| Metric | Value |
|---|---|
| Female | 19.0% |
| Male | 81.0% |
| Average age | 40.4 |
| Estimated audience size | 14,843,413 |
Audience persona
The typical AutoScout24 fan in Germany is more male, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Used car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,051,797 | 1.25× |
| Bayern | 2,878,751 | 1.21× |
| Baden-Württemberg | 2,691,267 | 1.33× |
| Niedersachsen | 1,524,799 | 1.06× |
| Hessen | 1,312,836 | 1.16× |
| Rheinland-Pfalz | 1,075,183 | 1.45× |
| Sachsen | 613,930 | 0.84× |
| Schleswig-Holstein | 515,743 | 0.97× |
| Brandenburg | 470,274 | 1.02× |
| Berlin | 423,533 | 0.64× |
| Sachsen-Anhalt | 373,754 | 0.97× |
| Thüringen | 340,012 | 0.9× |
| Mecklenburg-Vorpommern | 251,862 | 0.89× |
| Hamburg | 235,485 | 0.7× |
| Saarland | 164,370 | 0.9× |
| Bremen | 91,290 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used car | 3.15× | Cars & Mobility |
| Vehicle insurance | 5.55× | Cars & Mobility |
| EBay | 2.04× | Shopping |
| Solar energy | 2.83× | Home & Garden |
| Tire | 2.72× | Cars & Mobility |
| Škoda Auto | 2.41× | Cars & Mobility |
| Heycar | 9.1× | Cars & Mobility |
| Lieferando.de | 1.84× | Food & Beverages |
| Hornbach | 1.9× | Shopping |
| Mobile.de | 5.82× | Cars & Mobility |
| Motor vehicle | 1.81× | Cars & Mobility |
| Auto mechanic | 2.72× | Cars & Mobility |
| Electric car | 2.29× | Cars & Mobility |
| ERGO Insurance Group | 9.93× | Business & Career |
| CHECK24 | 1.91× | Business & Career |
| Aral AG | 1.69× | Cars & Mobility |
| Car dealership | 2.59× | Cars & Mobility |
| SUVs | 1.9× | Cars & Mobility |
| ImmoScout24 | 1.61× | Home & Garden |
| Volkswagen | 1.83× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.36 |
| Luxury Orientation | PREMIUM | 1.27 |
| Indulgence | JOY | 1.2 |
| Patriotism | CONSERVATISM | 1.2 |
| Price Sensitivity | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.7% |
| Italy | 21.9% |
| Switzerland | 13.2% |
See AutoScout24 audiences in other countries
More Used cars audiences in Germany
- Autohero (4,817,751)
- Heycar (618,915)
- InstaMotion (249,001)
- CarMax (99,129)
- AutoNation (7,630)
Frequently asked questions
How many fans does AutoScout24 have in Germany?
AutoScout24 has an estimated audience of 14,843,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of AutoScout24 fans?
19.0% of AutoScout24 fans are female, 81.0% are male, with an average age of 40.4 years.
Which brands do AutoScout24 fans like most?
AutoScout24 fans show strongest brand affinity for Used car (3.15×), Vehicle insurance (5.55×), and EBay (2.04×) over the country average.
Where do AutoScout24 fans live in Germany?
AutoScout24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,051,797), Bayern (reach 2,878,751), and Baden-Württemberg (reach 2,691,267). These three regions account for the largest share of the active audience.
What other brands do AutoScout24 fans also like?
Beyond AutoScout24 itself, the audience over-indexes on Vehicle insurance (5.55×), EBay (2.04×), Solar energy (2.83×), and Tire (2.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AutoScout24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.