SUVs Audience in Germany
SUVs has an estimated audience of 10,724,717 people in Germany. 27.8% are female, 72.2% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Motor vehicle, Used car, RVs, Hybrids.
The average SUVs fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Motor vehicle, Used car, with strongest over-indexing on AutoScout24 (1.61× the country average). Demographically, the SUVs audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of SUVs fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 41.6 |
| Estimated audience size | 10,724,717 |
Audience persona
The typical SUVs fan in Germany is more male, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,637,059 | 1.12× |
| Bayern | 1,864,962 | 1.08× |
| Baden-Württemberg | 1,640,609 | 1.12× |
| Niedersachsen | 1,083,203 | 1.04× |
| Hessen | 949,706 | 1.16× |
| Rheinland-Pfalz | 544,808 | 1.01× |
| Berlin | 486,324 | 1.01× |
| Sachsen | 471,373 | 0.9× |
| Schleswig-Holstein | 380,688 | 0.99× |
| Brandenburg | 294,249 | 0.88× |
| Hamburg | 258,336 | 1.07× |
| Thüringen | 255,798 | 0.94× |
| Sachsen-Anhalt | 255,205 | 0.92× |
| Mecklenburg-Vorpommern | 186,857 | 0.91× |
| Saarland | 128,772 | 0.98× |
| Bremen | 79,171 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 1.61× | Cars & Mobility |
| Motor vehicle | 1.54× | Cars & Mobility |
| Used car | 1.83× | Cars & Mobility |
| RVs | 1.69× | Cars & Mobility |
| Hybrids | 1.99× | Cars & Mobility |
| Škoda Auto | 1.69× | Cars & Mobility |
| Range Rover (L405) | 5.47× | Cars & Mobility |
| Driving | 1.97× | Cars & Mobility |
| Hatchback | 2.12× | Cars & Mobility |
| Automotive design | 1.95× | Business & Career |
| Porsche | 1.74× | Cars & Mobility |
| Plug-in hybrid | 1.91× | Cars & Mobility |
| Electric car | 1.59× | Cars & Mobility |
| Audi | 1.56× | Cars & Mobility |
| Range Rover (L322) | 5.71× | Cars & Mobility |
| Tire | 1.62× | Cars & Mobility |
| Used Cars | 1.89× | Cars & Mobility |
| Hyundai | 1.87× | Cars & Mobility |
| Carcare | 2.07× | Cars & Mobility |
| Cupra | 2.66× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.33 |
| Indulgence | JOY | 1.27 |
| Patriotism | CONSERVATISM | 1.27 |
| Family Orientation | CONSERVATISM | 1.15 |
| DIY Mentality | THRILL | 1.09 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
See SUVs audiences in other countries
More Car type audiences in Germany
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
- Used Cars (5,588,872)
Frequently asked questions
How many fans does SUVs have in Germany?
SUVs has an estimated audience of 10,724,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SUVs fans?
27.8% of SUVs fans are female, 72.2% are male, with an average age of 41.6 years.
Which brands do SUVs fans like most?
SUVs fans show strongest brand affinity for AutoScout24 (1.61×), Motor vehicle (1.54×), and Used car (1.83×) over the country average.
Where do SUVs fans live in Germany?
SUVs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,637,059), Bayern (reach 1,864,962), and Baden-Württemberg (reach 1,640,609). These three regions account for the largest share of the active audience.
What other brands do SUVs fans also like?
Beyond SUVs itself, the audience over-indexes on Motor vehicle (1.54×), Used car (1.83×), RVs (1.69×), and Hybrids (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.