SUVs Audience in Germany
A data profile of the people who buy, follow and care about SUVs in Germany — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 10,724,717 people in Germany.
The average SUVs fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include AutoScout24, Motor vehicle, Used car, with strongest over-indexing on AutoScout24 (1.61× the country average).
Demographically, the SUVs audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical SUVs fan in Germany is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
At a glance
The key figures that characterise the SUVs profile in Germany.
Search interest · 12-month trend
Demographics of SUVs fans
27.8% are female, 72.2% are male, average age 41.6.
Gender split
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 41.6 |
| Estimated audience size | 10,724,717 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide SUVs audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Geography
Where the SUVs audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~900K | 1.14× | |
| 02 | Nordrhein-Westfalen | ~2.5M | 1.10× | |
| 03 | Baden-Württemberg | ~1.5M | 1.08× | |
| 04 | Bayern | ~2M | 1.05× | |
| 05 | Hamburg | ~300K | 1.04× | |
| 06 | Niedersachsen | ~1M | 1.03× | |
| 07 | Rheinland-Pfalz | ~500K | 1.01× | |
| 08 | Saarland | ~100K | 1.01× | |
| 09 | Schleswig-Holstein | ~400K | 0.97× | |
| 10 | Sachsen-Anhalt | ~300K | 0.97× | |
| 11 | Thüringen | ~300K | 0.97× | |
| 12 | Mecklenburg-Vorpommern | ~200K | 0.96× | |
| 13 | Berlin | ~500K | 0.95× | |
| 14 | Brandenburg | ~300K | 0.93× | |
| 15 | Sachsen | ~500K | 0.91× | |
| 16 | Bremen | ~80K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Range Rover (L322) | Cars & Mobility | 5.71× | ||
| 02 | Range Rover (L405) | Cars & Mobility | 5.47× | ||
| 03 | Cupra | Cars & Mobility | 2.66× | ||
| 04 | Hatchback | Cars & Mobility | 2.12× | ||
| 05 | Carcare | Cars & Mobility | 2.07× | ||
| 06 | Hybrids | Cars & Mobility | 1.99× | ||
| 07 | Driving | Cars & Mobility | 1.97× | ||
| 08 | Automotive design | Business & Career | 1.95× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 1.91× | ||
| 10 | Used Cars | Cars & Mobility | 1.89× | ||
| 11 | Hyundai | Cars & Mobility | 1.87× | ||
| 12 | Used car | Cars & Mobility | 1.83× | ||
| 13 | Porsche | Cars & Mobility | 1.74× | ||
| 14 | RVs | Cars & Mobility | 1.69× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.69× | ||
| 16 | Tire | Cars & Mobility | 1.62× | ||
| 17 | AutoScout24 | Cars & Mobility | 1.61× | ||
| 18 | Electric car | Cars & Mobility | 1.59× | ||
| 19 | Audi | Cars & Mobility | 1.56× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.54× |
Personality of the SUVs audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.31× | |
| Luxury Orientation | PREMIUM | 1.11× | |
| Patriotism | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Creativity | OPEN | 0.69× | |
| Tradition | CONSERVATISM | 0.69× |
Frequently asked questions
How many fans does SUVs have in Germany?
SUVs has an estimated audience of 10,724,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SUVs fans?
27.8% of SUVs fans are female, 72.2% are male, with an average age of 41.6 years.
Which brands do SUVs fans like most?
SUVs fans show strongest brand affinity for AutoScout24 (1.61×), Motor vehicle (1.54×), and Used car (1.83×) over the country average.
Where do SUVs fans live in Germany?
SUVs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do SUVs fans also like?
Beyond SUVs itself, the audience over-indexes on Motor vehicle (1.54×), Used car (1.83×), RVs (1.69×), and Škoda Auto (1.69×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car type audiences in Germany
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
- Used Cars (5,588,872)
See SUVs audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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