SUVs Audience in Canada
SUVs has an estimated audience of 8,153,304 people in Canada. 35.7% are female, 64.3% are male, average age 43.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Used car, Local news, Google Maps, PlayNow.com, Trucks.
The average SUVs fan in Canada is 43.6 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Used car, Local news, Google Maps, with strongest over-indexing on Used car (1.98× the country average). Demographically, the SUVs audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of SUVs fans
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 43.6 |
| Estimated audience size | 8,153,304 |
Audience persona
The typical SUVs fan in Canada is more male, around 43.6 years old, with strong Sports Activity tendencies and a notable affinity for Used car.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,983,958 | 1.17× |
| Quebec | 1,893,269 | 0.97× |
| British Columbia | 1,285,951 | 1.05× |
| Alberta | 1,225,491 | 1.22× |
| Manitoba | 331,763 | 1.09× |
| Saskatchewan | 292,142 | 1.13× |
| Nova Scotia | 228,146 | 0.94× |
| New Brunswick | 189,258 | 1.01× |
| Newfoundland and Labrador | 108,809 | 0.88× |
| Prince Edward Island | 30,077 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used car | 1.98× | Cars & Mobility |
| Local news | 1.99× | News |
| Google Maps | 1.52× | Internet & Social Media |
| PlayNow.com | 1.51× | Games |
| Trucks | 1.67× | Cars & Mobility |
| Wheel | 1.61× | Cars & Mobility |
| Car dealership | 2.06× | Cars & Mobility |
| Yahoo! Finance | 1.61× | Business & Career |
| Crossover (automobile) | 2.38× | Cars & Mobility |
| Bus | 1.85× | Cars & Mobility |
| Toyota | 1.53× | Cars & Mobility |
| Engine | 1.77× | Cars & Mobility |
| Freight transport | 1.54× | Cars & Mobility |
| Tire | 1.54× | Cars & Mobility |
| Wrench | 2.03× | Home & Garden |
| General Motors | 1.66× | Cars & Mobility |
| Welding | 1.86× | Home & Garden |
| Power tool | 1.64× | Home & Garden |
| All-terrain vehicle | 1.75× | Cars & Mobility |
| Hybrids | 1.76× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.26 |
| Urban Lifestyle | OPEN | 1.48 |
| Career Orientation | POWER | 1.24 |
| Social Media Usage | JOY | 1.23 |
| Early Adopter Mentality | POWER | 1.04 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
See SUVs audiences in other countries
More Car type audiences in Canada
- Used car (4,949,497)
- RVs (4,946,693)
- Electric car (3,022,570)
- All-terrain vehicle (2,925,311)
- Used Cars (2,835,851)
Frequently asked questions
How many fans does SUVs have in Canada?
SUVs has an estimated audience of 8,153,304 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of SUVs fans?
35.7% of SUVs fans are female, 64.3% are male, with an average age of 43.6 years.
Which brands do SUVs fans like most?
SUVs fans show strongest brand affinity for Used car (1.98×), Local news (1.99×), and Google Maps (1.52×) over the country average.
Where do SUVs fans live in Canada?
SUVs fans in Canada are most concentrated in Ontario (reach 3,983,958), Quebec (reach 1,893,269), and British Columbia (reach 1,285,951). These three regions account for the largest share of the active audience.
What other brands do SUVs fans also like?
Beyond SUVs itself, the audience over-indexes on Local news (1.99×), Google Maps (1.52×), PlayNow.com (1.51×), and Trucks (1.67×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.