A data profile of the people who buy, follow and care about SUVs in Canada — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 8,153,304 people in Canada.
The average SUVs fan in Canada is 43.6 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Used car, Local news, Google Maps, with strongest over-indexing on Used car (1.98× the country average).
Demographically, the SUVs audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical SUVs fan in Canada is more male, around 43.6 years old, with strong Sports Activity tendencies and a notable affinity for Used car.
The key figures that characterise the SUVs profile in Canada.
35.7% are female, 64.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 43.6 |
| Estimated audience size | 8,153,304 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide SUVs audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~1M | 1.22× | |
| 02 | Ontario | ~4M | 1.17× | |
| 03 | Saskatchewan | ~300K | 1.13× | |
| 04 | Manitoba | ~300K | 1.09× | |
| 05 | British Columbia | ~1.5M | 1.05× | |
| 06 | New Brunswick | ~200K | 1.01× | |
| 07 | Quebec | ~2M | 0.97× | |
| 08 | Nova Scotia | ~200K | 0.94× | |
| 09 | Newfoundland and Labrador | ~100K | 0.88× | |
| 10 | Prince Edward Island | ~30K | 0.75× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossover (automobile) | Cars & Mobility | 2.38× | ||
| 02 | Car dealership | Cars & Mobility | 2.06× | ||
| 03 | Wrench | Home & Garden | 2.03× | ||
| 04 | Local news | News | 1.99× | ||
| 05 | Used car | Cars & Mobility | 1.98× | ||
| 06 | Welding | Home & Garden | 1.86× | ||
| 07 | Bus | Cars & Mobility | 1.85× | ||
| 08 | Engine | Cars & Mobility | 1.77× | ||
| 09 | All-terrain vehicle | Cars & Mobility | 1.75× | ||
| 10 | Trucks | Cars & Mobility | 1.67× | ||
| 11 | General Motors | Cars & Mobility | 1.66× | ||
| 12 | Power tool | Home & Garden | 1.64× | ||
| 13 | Wheel | Cars & Mobility | 1.61× | ||
| 14 | Yahoo! Finance | Business & Career | 1.61× | ||
| 15 | Cars (film) | Movies & TV | 1.56× | ||
| 16 | Freight transport | Cars & Mobility | 1.54× | ||
| 17 | Tire | Cars & Mobility | 1.54× | ||
| 18 | Toyota | Cars & Mobility | 1.53× | ||
| 19 | Google Maps | Internet & Social Media | 1.52× | ||
| 20 | PlayNow.com | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.26× | |
| Urban Lifestyle | OPEN | 1.48× | |
| Career Orientation | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Spirituality | BALANCE | 0.71× | |
| Convenience Orientation | PREMIUM | 0.79× |
SUVs has an estimated audience of 8,153,304 people in Canada, concentrated in Ontario and Quebec.
35.7% of SUVs fans are female, 64.3% are male, with an average age of 43.6 years.
SUVs fans show strongest brand affinity for Used car (1.98×), Local news (1.99×), and Google Maps (1.52×) over the country average.
SUVs fans in Canada are most concentrated in Ontario (reach ~4M), Quebec (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on Local news (1.99×), Google Maps (1.52×), PlayNow.com (1.51×), and Trucks (1.67×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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