A data profile of the people who buy, follow and care about SUVs in Italy — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 15,472,455 people in Italy.
The average SUVs fan in Italy is 45.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Used car, AutoScout24, Crossover (automobile), with strongest over-indexing on Used car (2.61× the country average).
Demographically, the SUVs audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical SUVs fan in Italy is more male, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the SUVs profile in Italy.
30.4% are female, 69.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 45.8 |
| Estimated audience size | 15,472,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide SUVs audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3.5M | 1.22× | |
| 02 | Sicilia | ~1.5M | 1.22× | |
| 03 | Calabria | ~600K | 1.20× | |
| 04 | Puglia | ~1M | 1.13× | |
| 05 | Lazio | ~2M | 1.08× | |
| 06 | Veneto | ~1.5M | 1.07× | |
| 07 | Trentino-Alto Adige/Südtirol | ~300K | 1.07× | |
| 08 | Campania | ~2M | 1.05× | |
| 09 | Tuscany | ~1M | 1.03× | |
| 10 | Emilia-Romagna | ~1.5M | 1.02× | |
| 11 | Sardinia | ~400K | 1.02× | |
| 12 | Abruzzo | ~300K | 1.00× | |
| 13 | Piedmont | ~1M | 0.99× | |
| 14 | Marche | ~400K | 0.98× | |
| 15 | Friuli-Venezia Giulia | ~300K | 0.92× | |
| 16 | Basilicata | ~100K | 0.92× | |
| 17 | Umbria | ~200K | 0.89× | |
| 18 | Molise | ~60K | 0.88× | |
| 19 | Aosta Valley | ~30K | 0.87× | |
| 20 | Liguria | ~400K | 0.86× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peugeot 3008 | Cars & Mobility | 3.39× | ||
| 02 | Crossover (automobile) | Cars & Mobility | 2.95× | ||
| 03 | Used car | Cars & Mobility | 2.61× | ||
| 04 | Car dealership | Cars & Mobility | 2.49× | ||
| 05 | Hybrids | Cars & Mobility | 2.29× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.23× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 2.22× | ||
| 08 | Peugeot | Cars & Mobility | 2.19× | ||
| 09 | Renault | Cars & Mobility | 2.09× | ||
| 10 | AutoScout24 | Cars & Mobility | 2.05× | ||
| 11 | Citroën | Cars & Mobility | 2.03× | ||
| 12 | Autohero | Cars & Mobility | 1.98× | ||
| 13 | Automotive design | Business & Career | 1.88× | ||
| 14 | Solar energy | Home & Garden | 1.86× | ||
| 15 | Fiat | Cars & Mobility | 1.82× | ||
| 16 | Tire | Cars & Mobility | 1.80× | ||
| 17 | Volkswagen | Cars & Mobility | 1.79× | ||
| 18 | Electric car | Cars & Mobility | 1.76× | ||
| 19 | Toyota | Cars & Mobility | 1.75× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.48× | |
| Family Orientation | CONSERVATISM | 0.99× | |
| Luxury Orientation | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.61× | |
| Early Adopter Mentality | POWER | 0.64× | |
| Mindfulness | BALANCE | 0.65× |
SUVs has an estimated audience of 15,472,455 people in Italy, concentrated in Lombardy and Lazio.
30.4% of SUVs fans are female, 69.6% are male, with an average age of 45.8 years.
SUVs fans show strongest brand affinity for Used car (2.61×), AutoScout24 (2.05×), and Crossover (automobile) (2.95×) over the country average.
SUVs fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~2M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on AutoScout24 (2.05×), Crossover (automobile) (2.95×), Hybrids (2.29×), and Škoda Auto (2.23×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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