SUVs Audience in Italy
SUVs has an estimated audience of 15,472,455 people in Italy. 30.4% are female, 69.6% are male, average age 45.8. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Used car, AutoScout24, Crossover (automobile), Hybrids, Škoda Auto.
The average SUVs fan in Italy is 45.8 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Used car, AutoScout24, Crossover (automobile), with strongest over-indexing on Used car (2.61× the country average). Demographically, the SUVs audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of SUVs fans
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 45.8 |
| Estimated audience size | 15,472,455 |
Audience persona
The typical SUVs fan in Italy is more male, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Used car.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,332,406 | 1.22× |
| Lazio | 2,058,715 | 1.09× |
| Campania | 1,828,569 | 1.05× |
| Sicilia | 1,656,215 | 1.23× |
| Veneto | 1,311,111 | 1.07× |
| Emilia-Romagna | 1,285,860 | 1.02× |
| Puglia | 1,215,059 | 1.14× |
| Piedmont | 1,132,972 | 0.99× |
| Tuscany | 1,062,009 | 1.03× |
| Calabria | 581,145 | 1.23× |
| Sardinia | 445,075 | 1.03× |
| Marche | 375,233 | 0.97× |
| Liguria | 362,357 | 0.83× |
| Abruzzo | 340,574 | 1× |
| Trentino-Alto Adige/Südtirol | 315,972 | 1.08× |
| Friuli-Venezia Giulia | 262,160 | 0.9× |
| Umbria | 215,726 | 0.86× |
| Basilicata | 123,925 | 0.88× |
| Molise | 55,691 | 0.76× |
| Aosta Valley | 24,237 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used car | 2.61× | Cars & Mobility |
| AutoScout24 | 2.05× | Cars & Mobility |
| Crossover (automobile) | 2.95× | Cars & Mobility |
| Hybrids | 2.29× | Cars & Mobility |
| Škoda Auto | 2.23× | Cars & Mobility |
| Motor vehicle | 1.53× | Cars & Mobility |
| Car dealership | 2.49× | Cars & Mobility |
| Tire | 1.8× | Cars & Mobility |
| Peugeot | 2.19× | Cars & Mobility |
| Renault | 2.09× | Cars & Mobility |
| Volkswagen | 1.79× | Cars & Mobility |
| Fiat | 1.82× | Cars & Mobility |
| Solar energy | 1.86× | Home & Garden |
| Electric car | 1.76× | Cars & Mobility |
| Toyota | 1.75× | Cars & Mobility |
| Citroën | 2.03× | Cars & Mobility |
| Peugeot 3008 | 3.39× | Cars & Mobility |
| Plug-in hybrid | 2.22× | Cars & Mobility |
| Automotive design | 1.88× | Business & Career |
| Wheel | 1.69× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.86 |
| Indulgence | JOY | 1.24 |
| Luxury Orientation | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1.07 |
| Career Orientation | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
See SUVs audiences in other countries
More Car type audiences in Italy
- Electric car (8,211,982)
- RVs (8,120,193)
- Used car (7,686,078)
- Electric vehicle (6,164,671)
- Crossover (automobile) (5,647,426)
Frequently asked questions
How many fans does SUVs have in Italy?
SUVs has an estimated audience of 15,472,455 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of SUVs fans?
30.4% of SUVs fans are female, 69.6% are male, with an average age of 45.8 years.
Which brands do SUVs fans like most?
SUVs fans show strongest brand affinity for Used car (2.61×), AutoScout24 (2.05×), and Crossover (automobile) (2.95×) over the country average.
Where do SUVs fans live in Italy?
SUVs fans in Italy are most concentrated in Lombardy (reach 3,332,406), Lazio (reach 2,058,715), and Campania (reach 1,828,569). These three regions account for the largest share of the active audience.
What other brands do SUVs fans also like?
Beyond SUVs itself, the audience over-indexes on AutoScout24 (2.05×), Crossover (automobile) (2.95×), Hybrids (2.29×), and Škoda Auto (2.23×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.