Top 50 Cars & Mobility brands in Italy

This curated ranking covers the 50 largest cars & mobility brands in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,991 cars & mobility brands tracked in Italy, the 50 ranked here account for the largest measured audience reach. Vehicles, Automobiles and Q8 lead the list with a combined estimated audience of 83,042,674 people. Across all 50 entries the average audience size is 10,004,481, and the largest, Vehicles, reaches around 34,158,655 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each cars & mobility brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Vehicles	34,158,655	4.5%	Lifestyle cluster	Cars & Mobility
2	Automobiles	27,528,273	5.1%	Lifestyle cluster	Cars & Mobility
3	Q8	21,355,746	72.3%	Fuel / petrol	Cars & Mobility
4	Transport	18,768,704	6.0%		Cars & Mobility
5	Champion (train)	18,150,400	16.8%		Cars & Mobility
6	Motor vehicle	15,476,611	5.0%		Cars & Mobility
7	SUVs	15,472,455	5.3%	Car type	Cars & Mobility
8	Boats	14,076,329	5.4%		Cars & Mobility
9	Trenitalia	12,514,799	69.3%	Public transport	Cars & Mobility
10	AutoScout24	11,717,410	22.2%	Used cars	Cars & Mobility
11	Tire	10,468,529	6.5%	City	Cars & Mobility
12	Motorcycle racing	10,189,029	7.5%	Sport	Cars & Mobility
13	Car rentals	9,826,670	4.9%		Cars & Mobility
14	Bicycle	9,419,826	5.6%		Cars & Mobility
15	Airplane	9,374,103	5.9%		Cars & Mobility
16	Motorcycles	9,189,863	4.9%	TV series	Cars & Mobility
17	BMW	9,161,935	5.3%	Car manufacturer	Cars & Mobility
18	Motorcycling	8,919,833	6.1%		Cars & Mobility
19	Engine	8,863,906	6.6%		Cars & Mobility
20	Volkswagen	8,845,085	6.2%	Car manufacturer	Cars & Mobility
21	Audi	8,708,237	7.6%	Car manufacturer	Cars & Mobility
22	Motorsport	8,697,122	5.9%	Sport	Cars & Mobility
23	Hybrids	8,598,662	5.9%		Cars & Mobility
24	Škoda Auto	8,370,989	10.4%	Car manufacturer	Cars & Mobility
25	Scooters	8,223,239	5.8%	Band	Cars & Mobility
26	Electric car	8,211,982	6.0%	Car type	Cars & Mobility
27	RVs	8,120,193	4.9%	Car type	Cars & Mobility
28	Ferrari	8,045,697	11.8%	Luxury car manufacturer	Cars & Mobility
29	Fiat	7,989,557	14.8%	Car manufacturer	Cars & Mobility
30	Toyota	7,969,278	4.6%	Car manufacturer	Cars & Mobility
31	Wheel	7,950,252	5.0%		Cars & Mobility
32	FlixBus	7,857,172	16.4%	Public transport	Cars & Mobility
33	Used car	7,686,078	4.4%	Car type	Cars & Mobility
34	Motorcycle club	7,307,107	6.9%	Video game	Cars & Mobility
35	Sport bike	7,145,744	7.3%		Cars & Mobility
36	Alfa Romeo	7,135,586	18.2%	Car manufacturer	Cars & Mobility
37	Natural gas	7,128,047	9.4%		Cars & Mobility
38	Mercedes-Benz	6,949,818	6.1%	Car manufacturer	Cars & Mobility
39	Peugeot	6,946,679	10.1%	Car manufacturer	Cars & Mobility
40	Renault	6,856,815	9.8%	Car manufacturer	Cars & Mobility
41	Porsche	6,668,198	6.3%	Car manufacturer	Cars & Mobility
42	Bus	6,445,908	5.8%		Cars & Mobility
43	Motorcycle accessories	6,401,685	8.0%		Cars & Mobility
44	Electric vehicle	6,164,670	5.4%	Car type	Cars & Mobility
45	Honda	6,003,760	4.8%	Car manufacturer	Cars & Mobility
46	Trucks	5,996,984	3.5%		Cars & Mobility
47	Citroën	5,815,680	12.2%	Car manufacturer	Cars & Mobility
48	Nissan	5,807,372	5.6%	Car manufacturer	Cars & Mobility
49	Hyundai	5,771,921	5.5%	Car manufacturer	Cars & Mobility
50	Car dealership	5,771,478	5.6%		Cars & Mobility