A data profile of the people who buy, follow and care about Transport in Italy — modelled from more than twelve digital signal sources. Transport has an estimated audience of 18,768,704 people in Italy.
Transport has an estimated audience of 18,768,704 people in Italy. 40.4% are female, 59.6% are male, average age 44.0. Top brand affinities: Personal finance, Wikipedia, AutoScout24, WhatsApp, Used car.
Top brand affinities include Personal finance, Wikipedia, AutoScout24, with strongest over-indexing on Personal finance (1.75× the country average).
Demographically, the Transport audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Transport fan in Italy is more male, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Personal finance.
The key figures that characterise the Transport profile in Italy.
40.4% are female, 59.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 44.0 |
| Estimated audience size | 18,768,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Transport audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 3.37× | ||
| 02 | Wikipedia | Internet & Social Media | 2.59× | ||
| 03 | Range Rover | Cars & Mobility | 2.51× | ||
| 04 | AutoScout24 | Cars & Mobility | 2.35× | ||
| 05 | Used car | Cars & Mobility | 2.26× | ||
| 06 | Public transport | Cars & Mobility | 2.24× | ||
| 07 | Satire | Literature | 2.16× | ||
| 08 | Solar energy | Home & Garden | 2.15× | ||
| 09 | Air conditioning | Technology & Electronics | 2.05× | ||
| 10 | Subscription business model | Shopping | 1.94× | ||
| 11 | Mediaset | Technology & Electronics | 1.87× | ||
| 12 | Hyundai | Cars & Mobility | 1.85× | ||
| 13 | Personal finance | Business & Career | 1.75× | ||
| 14 | Champagne | Food & Beverages | 1.74× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.65× | ||
| 16 | Internet & Social Media | 1.60× | |||
| 17 | Innovation | Business & Career | 1.58× | ||
| 18 | Sustainable energy | Home & Garden | 1.57× | ||
| 19 | Adriatic Sea | Travel & Leisure | 1.55× | ||
| 20 | Travel website | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.67× | |
| Patriotism | CONSERVATISM | 1.50× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.73× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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