Transport Audience in Italy
Transport has an estimated audience of 18,768,704 people in Italy. 40.4% are female, 59.6% are male, average age 44.0. Top brand affinities: Progressive rock, AutoScout24, Used car, Dentistry, Google News.
Top brand affinities include Progressive rock, AutoScout24, Used car, with strongest over-indexing on Progressive rock (4.61× the country average). Demographically, the Transport audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Career Orientation.
Category: Cars & Mobility · Type: Topic
Demographics of Transport fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 44.0 |
| Estimated audience size | 18,768,704 |
Audience persona
The typical Transport fan in Italy is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.61× | Music & Radio |
| AutoScout24 | 2.66× | Cars & Mobility |
| Used car | 3.15× | Cars & Mobility |
| Dentistry | 3.83× | Business & Career |
| Google News | 3.06× | News |
| Instant messaging | 2.4× | Internet & Social Media |
| Pillow | 4.07× | Home & Garden |
| General practitioner | 3.19× | Health |
| Costume jewelry | 2.97× | Fashion & Accessoires |
| Kawasaki | 3.81× | Cars & Mobility |
| SUVs | 1.68× | Cars & Mobility |
| Slovenia | 2.04× | Travel & Leisure |
| Meat | 1.75× | Food & Beverages |
| Google Maps | 1.7× | Internet & Social Media |
| Solar energy | 2.23× | Home & Garden |
| Bedroom furniture | 2.73× | Home & Garden |
| Robert Redford | 2.66× | Movies & TV |
| Canada | 1.92× | Travel & Leisure |
| Škoda Auto | 2.03× | Cars & Mobility |
| Tattoos | 1.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.64 |
| Career Orientation | POWER | 1.45 |
| Need for Security | CONSERVATISM | 1.31 |
| Community Orientation | OPEN | 1.27 |
| DIY Mentality | THRILL | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
See Transport audiences in other countries
More Cars & Mobility audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.