A data profile of the people who buy, follow and care about Used car in Italy — modelled from more than twelve digital signal sources. Used car has an estimated audience of 7,686,078 people in Italy.
The average Used car fan in Italy is 40.9 years old, more male, and lives primarily in Trentino-Alto Adige/Südtirol.
The audience is concentrated in Trentino-Alto Adige/Südtirol, Lombardy, Veneto.
Top brand affinities include AutoScout24, Plug-in hybrid, Sustainable energy, with strongest over-indexing on AutoScout24 (5.11× the country average).
Demographically, the Used car audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Used car fan in Italy is more male, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Used car profile in Italy.
30.9% are female, 69.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 40.9 |
| Estimated audience size | 7,686,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Used car audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
Where the Used car audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 8.07× | |
| 02 | Friuli-Venezia Giulia | ~200K | 1.63× | |
| 03 | Veneto | ~700K | 1.14× | |
| 04 | Aosta Valley | ~20K | 1.02× | |
| 05 | Molise | ~40K | 0.98× | |
| 06 | Basilicata | ~70K | 0.95× | |
| 07 | Umbria | ~100K | 0.91× | |
| 08 | Calabria | ~200K | 0.88× | |
| 09 | Abruzzo | ~100K | 0.88× | |
| 10 | Marche | ~200K | 0.87× | |
| 11 | Sardinia | ~200K | 0.85× | |
| 12 | Liguria | ~200K | 0.84× | |
| 13 | Puglia | ~400K | 0.76× | |
| 14 | Sicilia | ~500K | 0.75× | |
| 15 | Piedmont | ~400K | 0.73× | |
| 16 | Tuscany | ~400K | 0.73× | |
| 17 | Campania | ~600K | 0.70× | |
| 18 | Emilia-Romagna | ~400K | 0.69× | |
| 19 | Lazio | ~600K | 0.61× | |
| 20 | Lombardy | ~800K | 0.57× |
The strongest cross-interests of the Used car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plug-in hybrid | Cars & Mobility | 7.32× | ||
| 02 | Toyota Yaris | Cars & Mobility | 6.80× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 6.42× | ||
| 04 | Peugeot 3008 | Cars & Mobility | 6.21× | ||
| 05 | Audi Q3 | Cars & Mobility | 5.65× | ||
| 06 | Hatchback | Cars & Mobility | 5.63× | ||
| 07 | Car dealership | Cars & Mobility | 5.33× | ||
| 08 | AutoScout24 | Cars & Mobility | 5.11× | ||
| 09 | Crossover (automobile) | Cars & Mobility | 4.87× | ||
| 10 | City car | Cars & Mobility | 4.67× | ||
| 11 | Sustainable energy | Home & Garden | 4.63× | ||
| 12 | Hybrids | Cars & Mobility | 4.19× | ||
| 13 | Electric motor | Cars & Mobility | 3.96× | ||
| 14 | Škoda Auto | Cars & Mobility | 3.91× | ||
| 15 | Autohero | Cars & Mobility | 3.84× | ||
| 16 | Electric car | Cars & Mobility | 3.71× | ||
| 17 | Solar energy | Home & Garden | 3.28× | ||
| 18 | Tire | Cars & Mobility | 2.70× | ||
| 19 | SUVs | Cars & Mobility | 2.31× | ||
| 20 | Transport | Cars & Mobility | 2.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.88× | |
| Sustainability | BALANCE | 1.81× | |
| DIY Mentality | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.61× | |
| Mindfulness | BALANCE | 0.65× | |
| Extroversion | THRILL | 0.70× |
Used car has an estimated audience of 7,686,078 people in Italy, concentrated in Trentino-Alto Adige/Südtirol and Lombardy.
30.9% of Used car fans are female, 69.1% are male, with an average age of 40.9 years.
Used car fans show strongest brand affinity for AutoScout24 (5.11×), Plug-in hybrid (7.32×), and Sustainable energy (4.63×) over the country average.
Used car fans in Italy are most concentrated in Trentino-Alto Adige/Südtirol (reach ~800K), Lombardy (reach ~800K), and Veneto (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Used car itself, the audience over-indexes on Plug-in hybrid (7.32×), Sustainable energy (4.63×), Car dealership (5.33×), and Hybrids (4.19×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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