Rascasse Audience Intelligence

Used car Audience in Brazil

A data profile of the people who buy, follow and care about Used car in Brazil — modelled from more than twelve digital signal sources. Used car has an estimated audience of 3,395,975 people in Brazil.

#9among Car type in Brazil#1321among Topic in Brazil#71in Cars & Mobility

The average Used car fan in Brazil is 40.8 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Family car, Raffle, Seleção Brasileira, with strongest over-indexing on Family car (24.71× the country average).

Demographically, the Used car audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Used car fan in Brazil is more male, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Used car profile in Brazil.

Audience size
3.4M
in Brazil
Gender
32.9%♀
67.1% male
Age
40.8
average years
Country rank
#1994
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Used car fans

32.9% are female, 67.1% are male, average age 40.8.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for Used car audience in Brazil
MetricValue
Female32.9%
Male67.1%
Average age40.8
Estimated audience size3,395,975
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Used car audience in Brazil
Age bracketShare%
16-1913%
20-2921%
30-3922%
40-4922%
50+22%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Used car audience comes from Brazil.

Worldwide audience distribution share by country for Used car
CountryShare
United States23.9%
Germany5.6%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Used car audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Used car fans by region: top regions in Brazil
#RegionReachAffinity×
01Minas Gerais~1M2.78×
02São Paulo~1.5M1.52×
03Federal District~70K1.26×
04Roraima~10K1.13×
05Amapá~10K1.09×
06Acre~10K1.05×
07Rio Grande do Norte~60K1.00×
08Espírito Santo~70K0.98×
09Tocantins~20K0.98×
10Piauí~50K0.97×
11Sergipe~30K0.97×
12Rondônia~30K0.97×
13Goiás~100K0.96×
14Mato Grosso~60K0.95×
15Alagoas~50K0.95×
16Santa Catarina~100K0.94×
17Mato Grosso do Sul~50K0.94×
18Rio de Janeiro~300K0.93×
19Paraíba~60K0.93×
20Amazonas~50K0.93×
21Maranhão~80K0.91×
22Paraná~200K0.89×
23Pernambuco~100K0.88×
24Pará~100K0.88×
25Bahia~200K0.87×
26Rio Grande do Sul~200K0.86×
27Ceará~100K0.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Used car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Used car audience
#·InterestCategoryAffinity×
01Kelley Blue BookMovies & TV27.44×
02Family carCars & Mobility24.71×
03Mazda RX-7Cars & Mobility22.68×
04TruckingGames20.21×
05Auto maintenanceCars & Mobility17.50×
06GeelyCars & Mobility15.72×
07Škoda AutoCars & Mobility14.67×
08RaffleFashion & Accessoires14.12×
09RenegadeMovies & TV13.46×
10SigmaMusic & Radio12.93×
11DrivingCars & Mobility12.33×
12CarcareCars & Mobility11.79×
13Max VerstappenSports7.54×
14BusCars & Mobility6.22×
15Free marketPolitics & Society5.70×
16LightsMusic & Radio4.96×
17WebMotorsCars & Mobility4.66×
18Seleção BrasileiraSports3.74×
19BotafogoSports2.10×
20BetanoGames1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Used car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Used car audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.21×
Early Adopter MentalityPOWER3.41×
DIY MentalityTHRILL2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Used car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
SpiritualityBALANCE0.78×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Used car have in Brazil?

Used car has an estimated audience of 3,395,975 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Used car fans?

32.9% of Used car fans are female, 67.1% are male, with an average age of 40.8 years.

03

Which brands do Used car fans like most?

Used car fans show strongest brand affinity for Family car (24.71×), Raffle (14.12×), and Seleção Brasileira (3.74×) over the country average.

04

Where do Used car fans live in Brazil?

Used car fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Used car fans also like?

Beyond Used car itself, the audience over-indexes on Raffle (14.12×), Seleção Brasileira (3.74×), Geely (15.72×), and Auto maintenance (17.5×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Brazil

See Used car audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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