A data profile of the people who buy, follow and care about Used car in Australia — modelled from more than twelve digital signal sources. Used car has an estimated audience of 3,699,980 people in Australia.
The average Used car fan in Australia is 43.3 years old, more male, and lives primarily in Queensland.
The audience is concentrated in Queensland, New South Wales, Victoria.
Top brand affinities include SUVs, Car dealership, Used good, with strongest over-indexing on SUVs (2.28× the country average).
Demographically, the Used car audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Used car fan in Australia is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for SUVs.
The key figures that characterise the Used car profile in Australia.
31.0% are female, 69.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 43.3 |
| Estimated audience size | 3,699,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Used car audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
Where the Used car audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1M | 1.35× | |
| 02 | Australian Capital Territory | ~80K | 1.05× | |
| 03 | Tasmania | ~80K | 1.00× | |
| 04 | South Australia | ~300K | 0.95× | |
| 05 | Northern Territory | ~30K | 0.94× | |
| 06 | Victoria | ~1M | 0.93× | |
| 07 | Western Australia | ~400K | 0.92× | |
| 08 | New South Wales | ~1M | 0.87× |
The strongest cross-interests of the Used car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 4.14× | ||
| 02 | Used good | Politics & Society | 4.01× | ||
| 03 | Hatchback | Cars & Mobility | 3.67× | ||
| 04 | Car dealership | Cars & Mobility | 3.48× | ||
| 05 | Hybrids | Cars & Mobility | 3.09× | ||
| 06 | Van | Cars & Mobility | 2.76× | ||
| 07 | Hyundai | Cars & Mobility | 2.68× | ||
| 08 | Centrelink | Politics & Society | 2.47× | ||
| 09 | Cars (film) | Movies & TV | 2.37× | ||
| 10 | SUVs | Cars & Mobility | 2.28× | ||
| 11 | Toyota | Cars & Mobility | 2.17× | ||
| 12 | Road | Travel & Leisure | 2.14× | ||
| 13 | Supercheap Auto | Cars & Mobility | 2.02× | ||
| 14 | RVs | Cars & Mobility | 1.95× | ||
| 15 | Repco | Cars & Mobility | 1.95× | ||
| 16 | Compass | Business & Career | 1.86× | ||
| 17 | Solar energy | Home & Garden | 1.84× | ||
| 18 | Wheel | Cars & Mobility | 1.84× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.66× | ||
| 20 | Boats | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.66× | |
| Family Orientation | CONSERVATISM | 1.49× | |
| Luxury Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Design Affinity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.79× |
Used car has an estimated audience of 3,699,980 people in Australia, concentrated in Queensland and New South Wales.
31.0% of Used car fans are female, 69.0% are male, with an average age of 43.3 years.
Used car fans show strongest brand affinity for SUVs (2.28×), Car dealership (3.48×), and Used good (4.01×) over the country average.
Used car fans in Australia are most concentrated in Queensland (reach ~1M), New South Wales (reach ~1M), and Victoria (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Used car itself, the audience over-indexes on Car dealership (3.48×), Used good (4.01×), Road (2.14×), and Family car (4.14×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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