A data profile of the people who buy, follow and care about RVs in Australia — modelled from more than twelve digital signal sources. RVs has an estimated audience of 4,330,502 people in Australia.
RVs has an estimated audience of 4,330,502 people in Australia. 44.5% are female, 55.5% are male, average age 44.9. Top brand affinities: Camping, SUVs, Solar energy, Used car, Refrigerator.
Top brand affinities include Camping, SUVs, Solar energy, with strongest over-indexing on Camping (1.62× the country average).
Demographically, the RVs audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Need for Security, DIY Mentality.
The typical RVs fan in Australia is more male, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Camping.
The key figures that characterise the RVs profile in Australia.
44.5% are female, 55.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 44.9 |
| Estimated audience size | 4,330,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide RVs audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Truck camper | Cars & Mobility | 5.13× | ||
| 02 | Electric motorcycles and scooters | Cars & Mobility | 3.51× | ||
| 03 | Off-road vehicle | Cars & Mobility | 2.86× | ||
| 04 | Range Rover | Cars & Mobility | 2.80× | ||
| 05 | Jet ski | Sports | 2.66× | ||
| 06 | Toyota Land Cruiser | Cars & Mobility | 2.57× | ||
| 07 | Motorboat | Cars & Mobility | 2.55× | ||
| 08 | Toyota Hilux | Cars & Mobility | 2.48× | ||
| 09 | Lawn mower | Home & Garden | 2.44× | ||
| 10 | SUVs | Cars & Mobility | 2.04× | ||
| 11 | Hardware store | Home & Garden | 2.04× | ||
| 12 | Used car | Cars & Mobility | 1.95× | ||
| 13 | Solar energy | Home & Garden | 1.84× | ||
| 14 | Solar power | Home & Garden | 1.82× | ||
| 15 | Refrigerator | Home & Garden | 1.81× | ||
| 16 | Rail transport | Travel & Leisure | 1.67× | ||
| 17 | Formula One | Sports | 1.64× | ||
| 18 | Camping | Travel & Leisure | 1.62× | ||
| 19 | Toyota | Cars & Mobility | 1.59× | ||
| 20 | Renewable energy | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.69× | |
| DIY Mentality | THRILL | 1.45× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.