A data profile of the people who buy, follow and care about RVs in South Africa — modelled from more than twelve digital signal sources. RVs has an estimated audience of 1,007,952 people in South Africa.
RVs has an estimated audience of 1,007,952 people in South Africa. 50.3% are female, 49.7% are male, average age 39.2. Top brand affinities: Family car, Car rentals, Retail banking, Camping, Ecotourism.
Top brand affinities include Family car, Car rentals, Retail banking, with strongest over-indexing on Family car (3.05× the country average).
Demographically, the RVs audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical RVs fan in South Africa is balanced, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Family car.
The key figures that characterise the RVs profile in South Africa.
50.3% are female, 49.7% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 39.2 |
| Estimated audience size | 1,007,952 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide RVs audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric motorcycles and scooters | Cars & Mobility | 4.55× | ||
| 02 | Carcare | Cars & Mobility | 3.06× | ||
| 03 | Family car | Cars & Mobility | 3.05× | ||
| 04 | Ecotourism | Business & Career | 2.87× | ||
| 05 | Off-road vehicle | Cars & Mobility | 2.85× | ||
| 06 | Toyota Land Cruiser | Cars & Mobility | 2.66× | ||
| 07 | Retail banking | Business & Career | 2.30× | ||
| 08 | Projectors | Technology & Electronics | 2.24× | ||
| 09 | Car rentals | Cars & Mobility | 2.22× | ||
| 10 | City car | Cars & Mobility | 2.19× | ||
| 11 | Strategy games | Games | 2.17× | ||
| 12 | Range Rover | Cars & Mobility | 2.17× | ||
| 13 | Honda | Cars & Mobility | 2.12× | ||
| 14 | Theme parks | Travel & Leisure | 2.08× | ||
| 15 | Suzuki | Cars & Mobility | 2.01× | ||
| 16 | Toyota Hilux | Cars & Mobility | 1.91× | ||
| 17 | Business class | Travel & Leisure | 1.81× | ||
| 18 | Innovation | Business & Career | 1.67× | ||
| 19 | Pet food | Pets & Animals | 1.63× | ||
| 20 | Camping | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.96× | |
| Quality Awareness | PREMIUM | 1.64× | |
| Pet Ownership | JOY | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Extroversion | THRILL | 0.75× | |
| Tradition | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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