A data profile of the people who buy, follow and care about RVs in Portugal — modelled from more than twelve digital signal sources. RVs has an estimated audience of 1,367,434 people in Portugal.
The average RVs fan in Portugal is 46.4 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Romance novels, Used car, with strongest over-indexing on WhatsApp (1.5× the country average).
Demographically, the RVs audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical RVs fan in Portugal is more male, around 46.4 years old, with strong Risk Appetite tendencies and a notable affinity for WhatsApp.
The key figures that characterise the RVs profile in Portugal.
39.2% are female, 60.8% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 46.4 |
| Estimated audience size | 1,367,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide RVs audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
Where the RVs audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.36× | |
| 02 | Faro District | ~100K | 1.18× | |
| 03 | Setúbal District | ~200K | 1.07× | |
| 04 | Porto District | ~300K | 1.06× | |
| 05 | Santarém District | ~70K | 1.06× | |
| 06 | Braga District | ~100K | 1.04× | |
| 07 | Guarda District | ~20K | 1.02× | |
| 08 | Bragança District | ~20K | 1.02× | |
| 09 | Portalegre District | ~20K | 1.02× | |
| 10 | Leiria District | ~70K | 1.00× | |
| 11 | Beja District | ~20K | 1.00× | |
| 12 | Coimbra District | ~70K | 0.99× | |
| 13 | Vila Real District | ~20K | 0.99× | |
| 14 | Aveiro District | ~100K | 0.98× | |
| 15 | Viseu District | ~50K | 0.98× | |
| 16 | Castelo Branco District | ~30K | 0.98× | |
| 17 | Évora District | ~20K | 0.98× | |
| 18 | Madeira | ~40K | 0.96× | |
| 19 | Azores | ~40K | 0.96× | |
| 20 | Viana do Castelo District | ~30K | 0.96× |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai cuisine | Food & Beverages | 2.88× | ||
| 02 | Massively multiplayer online games | Games | 2.80× | ||
| 03 | Automobile repair shop | Cars & Mobility | 2.55× | ||
| 04 | Casino games | Games | 2.53× | ||
| 05 | Online poker | Games | 2.44× | ||
| 06 | Non-fiction books | Literature | 2.30× | ||
| 07 | Romance novels | Literature | 2.05× | ||
| 08 | French cuisine | Food & Beverages | 1.95× | ||
| 09 | Used car | Cars & Mobility | 1.94× | ||
| 10 | First-person shooter games | Games | 1.88× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.84× | ||
| 12 | Online games | Games | 1.80× | ||
| 13 | MotoGP | Sports | 1.75× | ||
| 14 | Solar energy | Home & Garden | 1.73× | ||
| 15 | Gambling | Games | 1.69× | ||
| 16 | Air conditioning | Technology & Electronics | 1.66× | ||
| 17 | Formula One | Sports | 1.59× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | SUVs | Cars & Mobility | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.32× | |
| Luxury Orientation | PREMIUM | 1.20× | |
| DIY Mentality | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.59× | |
| Mindfulness | BALANCE | 0.70× | |
| Creativity | OPEN | 0.74× |
RVs has an estimated audience of 1,367,434 people in Portugal, concentrated in Lisbon District and Porto District.
39.2% of RVs fans are female, 60.8% are male, with an average age of 46.4 years.
RVs fans show strongest brand affinity for WhatsApp (1.5×), Romance novels (2.05×), and Used car (1.94×) over the country average.
RVs fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond RVs itself, the audience over-indexes on Romance novels (2.05×), Used car (1.94×), Online poker (2.44×), and Massively multiplayer online games (2.8×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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