A data profile of the people who buy, follow and care about SUVs in Portugal — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 2,541,441 people in Portugal.
The average SUVs fan in Portugal is 46.3 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Motor vehicle, Hybrids, Bus, with strongest over-indexing on Motor vehicle (1.52× the country average).
Demographically, the SUVs audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical SUVs fan in Portugal is more male, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for Motor vehicle.
The key figures that characterise the SUVs profile in Portugal.
36.4% are female, 63.6% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 46.3 |
| Estimated audience size | 2,541,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide SUVs audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~400K | 1.29× | |
| 02 | Lisbon District | ~1M | 1.25× | |
| 03 | Leiria District | ~200K | 1.16× | |
| 04 | Faro District | ~200K | 1.15× | |
| 05 | Porto District | ~600K | 1.12× | |
| 06 | Santarém District | ~100K | 1.12× | |
| 07 | Braga District | ~300K | 1.08× | |
| 08 | Coimbra District | ~100K | 1.08× | |
| 09 | Aveiro District | ~200K | 1.03× | |
| 10 | Beja District | ~40K | 1.02× | |
| 11 | Viseu District | ~90K | 1.00× | |
| 12 | Castelo Branco District | ~50K | 0.97× | |
| 13 | Évora District | ~40K | 0.96× | |
| 14 | Viana do Castelo District | ~60K | 0.95× | |
| 15 | Guarda District | ~30K | 0.95× | |
| 16 | Portalegre District | ~30K | 0.95× | |
| 17 | Azores | ~70K | 0.94× | |
| 18 | Vila Real District | ~40K | 0.92× | |
| 19 | Madeira | ~70K | 0.91× | |
| 20 | Bragança District | ~30K | 0.91× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrids | Cars & Mobility | 2.02× | ||
| 02 | Minivans | Cars & Mobility | 1.98× | ||
| 03 | Bus | Cars & Mobility | 1.91× | ||
| 04 | Used Cars | Cars & Mobility | 1.81× | ||
| 05 | Munich | Travel & Leisure | 1.80× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 1.73× | ||
| 07 | Electric car | Cars & Mobility | 1.72× | ||
| 08 | Trucks | Cars & Mobility | 1.71× | ||
| 09 | Road | Travel & Leisure | 1.69× | ||
| 10 | Peugeot | Cars & Mobility | 1.69× | ||
| 11 | Audi | Cars & Mobility | 1.69× | ||
| 12 | Used car | Cars & Mobility | 1.68× | ||
| 13 | Mercedes-Benz | Cars & Mobility | 1.68× | ||
| 14 | Automotive design | Business & Career | 1.65× | ||
| 15 | Tire | Cars & Mobility | 1.65× | ||
| 16 | Global Positioning System | Technology & Electronics | 1.61× | ||
| 17 | Solar energy | Home & Garden | 1.55× | ||
| 18 | BMW | Cars & Mobility | 1.54× | ||
| 19 | Wheel | Cars & Mobility | 1.53× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.36× | |
| Family Orientation | CONSERVATISM | 1.02× | |
| Patriotism | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.63× | |
| Individualism | JOY | 0.66× | |
| Mindfulness | BALANCE | 0.68× |
SUVs has an estimated audience of 2,541,441 people in Portugal, concentrated in Lisbon District and Porto District.
36.4% of SUVs fans are female, 63.6% are male, with an average age of 46.3 years.
SUVs fans show strongest brand affinity for Motor vehicle (1.52×), Hybrids (2.02×), and Bus (1.91×) over the country average.
SUVs fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on Hybrids (2.02×), Bus (1.91×), Electric car (1.72×), and Used car (1.68×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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