A data profile of the people who buy, follow and care about Global Positioning System in Portugal — modelled from more than twelve digital signal sources. Global Positioning System has an estimated audience of 1,808,051 people in Portugal.
Global Positioning System has an estimated audience of 1,808,051 people in Portugal. 44.6% are female, 55.4% are male, average age 43.4. Top brand affinities: OLX, Google Maps, WhatsApp, Sporting Clube de Portugal, Betclic.
Top brand affinities include OLX, Google Maps, WhatsApp, with strongest over-indexing on OLX (2.57× the country average).
Demographically, the Global Positioning System audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Need for Security.
The typical Global Positioning System fan in Portugal is more male, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for OLX.
The key figures that characterise the Global Positioning System profile in Portugal.
44.6% are female, 55.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 43.4 |
| Estimated audience size | 1,808,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Global Positioning System audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Global Positioning System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renault Clio | Cars & Mobility | 3.40× | ||
| 02 | Peugeot 2008 | Cars & Mobility | 3.40× | ||
| 03 | Peugeot 208 | Cars & Mobility | 3.40× | ||
| 04 | Peugeot 3008 | Cars & Mobility | 3.40× | ||
| 05 | Peugeot 308 | Cars & Mobility | 3.40× | ||
| 06 | Compact car | Cars & Mobility | 3.03× | ||
| 07 | OLX | Shopping | 2.57× | ||
| 08 | Car dealership | Cars & Mobility | 2.54× | ||
| 09 | CAC 40 | Business & Career | 2.48× | ||
| 10 | Norauto | Cars & Mobility | 2.38× | ||
| 11 | Air pollution | Health | 2.27× | ||
| 12 | Solar energy | Home & Garden | 2.16× | ||
| 13 | Used car | Cars & Mobility | 2.08× | ||
| 14 | Used Cars | Cars & Mobility | 1.75× | ||
| 15 | Betclic | Games | 1.66× | ||
| 16 | Google Maps | Internet & Social Media | 1.61× | ||
| 17 | SUVs | Cars & Mobility | 1.61× | ||
| 18 | Internet & Social Media | 1.56× | |||
| 19 | Innovation | Business & Career | 1.54× | ||
| 20 | Sporting Clube de Portugal | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.28× | |
| Need for Security | CONSERVATISM | 1.25× | |
| Career Orientation | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.56× | |
| Family Orientation | CONSERVATISM | 0.69× | |
| Creativity | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Global Positioning System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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