A data profile of the people who buy, follow and care about Global Positioning System in United Kingdom — modelled from more than twelve digital signal sources. Global Positioning System has an estimated audience of 4,931,353 people in United Kingdom.
The average Global Positioning System fan in United Kingdom is 43.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Esso, We Buy Any Car, WhatsApp, with strongest over-indexing on Esso (3.18× the country average).
Demographically, the Global Positioning System audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Global Positioning System fan in United Kingdom is balanced, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Esso.
The key figures that characterise the Global Positioning System profile in United Kingdom.
47.7% are female, 52.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 43.6 |
| Estimated audience size | 4,931,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Global Positioning System audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 5.0% |
| Italy | 4.6% |
Where the Global Positioning System audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.48× | |
| 02 | Yorkshire and the Humber | ~500K | 1.35× | |
| 03 | North East | ~200K | 1.13× | |
| 04 | Northern Ireland | ~200K | 1.03× | |
| 05 | England | ~3.5M | 1.02× | |
| 06 | Wales | ~300K | 1.01× | |
| 07 | South East | ~600K | 0.97× | |
| 08 | Scotland | ~400K | 0.94× | |
| 09 | East of England | ~400K | 0.87× | |
| 10 | South West | ~400K | 0.87× | |
| 11 | East Midlands | ~300K | 0.86× | |
| 12 | North West | ~300K | 0.59× |
The strongest cross-interests of the Global Positioning System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-theft system | Cars & Mobility | 9.71× | ||
| 02 | Cruise control | Cars & Mobility | 7.30× | ||
| 03 | strava | Sports | 6.33× | ||
| 04 | Esso | Cars & Mobility | 3.18× | ||
| 05 | We Buy Any Car | Cars & Mobility | 3.06× | ||
| 06 | Škoda Auto | Cars & Mobility | 3.02× | ||
| 07 | Motorhome | Cars & Mobility | 2.96× | ||
| 08 | Risk management | Business & Career | 2.72× | ||
| 09 | HVAC | Home & Garden | 2.71× | ||
| 10 | Betfair | Games | 2.69× | ||
| 11 | Mobile home | Cars & Mobility | 2.50× | ||
| 12 | Solar energy | Home & Garden | 2.49× | ||
| 13 | Refrigerator | Home & Garden | 2.45× | ||
| 14 | Wikipedia | Internet & Social Media | 2.28× | ||
| 15 | Internet & Social Media | 2.27× | |||
| 16 | Used car | Cars & Mobility | 2.27× | ||
| 17 | William Hill (bookmaker) | Games | 2.06× | ||
| 18 | SUVs | Cars & Mobility | 1.94× | ||
| 19 | Hobby | Home & Garden | 1.63× | ||
| 20 | Distilled beverage | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.80× | |
| Patriotism | CONSERVATISM | 1.68× | |
| Family Orientation | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.68× | |
| Mindfulness | BALANCE | 0.70× | |
| Pet Ownership | JOY | 0.70× |
Global Positioning System has an estimated audience of 4,931,353 people in United Kingdom, concentrated in England and South East.
47.7% of Global Positioning System fans are female, 52.3% are male, with an average age of 43.6 years.
Global Positioning System fans show strongest brand affinity for Esso (3.18×), We Buy Any Car (3.06×), and WhatsApp (2.27×) over the country average.
Global Positioning System fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Global Positioning System itself, the audience over-indexes on We Buy Any Car (3.06×), WhatsApp (2.27×), Betfair (2.69×), and Anti-theft system (9.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Global Positioning System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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