A data profile of the people who buy, follow and care about Global Positioning System in Brazil — modelled from more than twelve digital signal sources. Global Positioning System has an estimated audience of 4,103,622 people in Brazil.
Global Positioning System has an estimated audience of 4,103,622 people in Brazil. 40.2% are female, 59.8% are male, average age 37.6. Top brand affinities: Seleção Brasileira, Volvo XC60, RB Leipzig, Bayer 04 Leverkusen, Mitsubishi Lancer.
Top brand affinities include Seleção Brasileira, Volvo XC60, RB Leipzig, with strongest over-indexing on Seleção Brasileira (1.68× the country average).
Demographically, the Global Positioning System audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Global Positioning System fan in Brazil is more male, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Global Positioning System profile in Brazil.
40.2% are female, 59.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 37.6 |
| Estimated audience size | 4,103,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Global Positioning System audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Global Positioning System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volvo XC60 | Cars & Mobility | 9.31× | ||
| 02 | RB Leipzig | Sports | 9.31× | ||
| 03 | Bayer 04 Leverkusen | Sports | 9.31× | ||
| 04 | 2. Bundesliga | Sports | 9.31× | ||
| 05 | Eintracht Frankfurt | Sports | 9.31× | ||
| 06 | Volvo XC90 | Cars & Mobility | 9.31× | ||
| 07 | Manuel Neuer | Sports | 9.31× | ||
| 08 | Lamborghini Urus | Cars & Mobility | 9.31× | ||
| 09 | VfB Stuttgart | Sports | 9.31× | ||
| 10 | Mitsubishi Lancer | Cars & Mobility | 9.29× | ||
| 11 | Nissan Versa | Cars & Mobility | 8.66× | ||
| 12 | Range Rover Evoque | Cars & Mobility | 8.30× | ||
| 13 | Kia Cerato | Cars & Mobility | 7.41× | ||
| 14 | Peugeot 208 | Cars & Mobility | 3.76× | ||
| 15 | Flickr | Internet & Social Media | 3.51× | ||
| 16 | Jeep Compass | Cars & Mobility | 3.37× | ||
| 17 | Seleção Brasileira | Sports | 1.68× | ||
| 18 | Country music | Music & Radio | 1.58× | ||
| 19 | Rock music | Music & Radio | 1.58× | ||
| 20 | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.03× | |
| Patriotism | CONSERVATISM | 1.52× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.58× | |
| Community Orientation | OPEN | 0.72× | |
| Price Sensitivity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Global Positioning System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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