A data profile of the people who buy, follow and care about Global Positioning System in France — modelled from more than twelve digital signal sources. Global Positioning System has an estimated audience of 3,338,502 people in France.
The average Global Positioning System fan in France is 42.6 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Broadcasting of sports events, Kitchen garden, with strongest over-indexing on Love & Sex (89.46× the country average).
Demographically, the Global Positioning System audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Global Positioning System fan in France is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Global Positioning System profile in France.
44.7% are female, 55.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 42.6 |
| Estimated audience size | 3,338,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Global Positioning System audience comes from France.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 5.0% |
| Italy | 4.6% |
Where the Global Positioning System audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~400K | 1.19× | |
| 02 | Île-de-France | ~700K | 1.10× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.10× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.08× | |
| 05 | Occitanie | ~300K | 1.07× | |
| 06 | Grand Est | ~300K | 1.07× | |
| 07 | Nouvelle-Aquitaine | ~300K | 1.01× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 1.01× | |
| 09 | Normandy | ~200K | 0.94× | |
| 10 | Centre-Val de Loire | ~100K | 0.93× | |
| 11 | Brittany | ~100K | 0.91× | |
| 12 | Pays de la Loire | ~200K | 0.87× | |
| 13 | Corsica | ~10K | 0.79× |
The strongest cross-interests of the Global Positioning System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car2Go | Cars & Mobility | 470.79× | ||
| 02 | Love & Sex | Kids & Family | 89.46× | ||
| 03 | Broadcasting of sports events | Movies & TV | 19.06× | ||
| 04 | Christmas Gift | Kids & Family | 18.35× | ||
| 05 | Zoom lens | Technology & Electronics | 17.94× | ||
| 06 | Christmas tree | Kids & Family | 15.06× | ||
| 07 | Kitchen garden | Home & Garden | 14.57× | ||
| 08 | Audi RS3 | Cars & Mobility | 13.17× | ||
| 09 | Dentistry | Business & Career | 12.10× | ||
| 10 | Hormone | Health | 10.10× | ||
| 11 | Single-lens reflex camera | Technology & Electronics | 9.35× | ||
| 12 | Breast Cancer awareness | Health | 7.66× | ||
| 13 | Robert Redford | Movies & TV | 4.44× | ||
| 14 | Improvisation | Music & Radio | 4.14× | ||
| 15 | Permanent residency | Business & Career | 3.82× | ||
| 16 | Western Union | Business & Career | 2.94× | ||
| 17 | Real property | Home & Garden | 2.74× | ||
| 18 | Norauto | Cars & Mobility | 2.22× | ||
| 19 | Google Maps | Internet & Social Media | 2.16× | ||
| 20 | Internet & Social Media | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.86× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Community Orientation | OPEN | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Creativity | OPEN | 0.75× | |
| Career Orientation | POWER | 0.75× |
Global Positioning System has an estimated audience of 3,338,502 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
44.7% of Global Positioning System fans are female, 55.3% are male, with an average age of 42.6 years.
Global Positioning System fans show strongest brand affinity for Love & Sex (89.46×), Broadcasting of sports events (19.06×), and Kitchen garden (14.57×) over the country average.
Global Positioning System fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Global Positioning System itself, the audience over-indexes on Broadcasting of sports events (19.06×), Kitchen garden (14.57×), Zoom lens (17.94×), and Christmas Gift (18.35×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Global Positioning System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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