Rascasse Audience Intelligence

Global Positioning System Audience in United States

A data profile of the people who buy, follow and care about Global Positioning System in United States — modelled from more than twelve digital signal sources. Global Positioning System has an estimated audience of 18,153,299 people in United States.

#1274among Topic in United States#89in Technology & Electronics

The average Global Positioning System fan in United States is 40.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Smartwatch, Best Buy, Real property, with strongest over-indexing on Smartwatch (3.67× the country average).

Demographically, the Global Positioning System audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Global Positioning System fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Smartwatch.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Global Positioning System profile in United States.

Audience size
18.2M
in United States
Gender
48.1%♀
51.9% male
Age
40.5
average years
Country rank
#1854
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Global Positioning System fans

48.1% are female, 51.9% are male, average age 40.5.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Global Positioning System audience in United States
MetricValue
Female48.1%
Male51.9%
Average age40.5
Estimated audience size18,153,299
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Global Positioning System audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Global Positioning System audience comes from United States.

Worldwide audience distribution share by country for Global Positioning System
CountryShare
United States17.0%
India5.0%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Global Positioning System audience in United States is strongest.

Fig. 05

Top regions by affinity

Global Positioning System fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K1.38×
02Mississippi~200K1.37×
03New Jersey~600K1.36×
04Georgia~800K1.35×
05Florida~1.5M1.32×
06Alabama~300K1.30×
07North Carolina~700K1.29×
08South Carolina~400K1.28×
09Tennessee~400K1.23×
10Connecticut~200K1.20×
11Indiana~400K1.19×
12Rhode Island~70K1.16×
13Kentucky~300K1.15×
14Virginia~500K1.13×
15Texas~1.5M1.12×
16Massachusetts~400K1.12×
17Maryland~300K1.12×
18West Virginia~90K1.12×
19Arkansas~200K1.11×
20Pennsylvania~700K1.08×
21Ohio~600K1.08×
22Maine~70K1.06×
23Washington, District of Columbia~60K1.03×
24New York~1M1.02×
25Illinois~600K0.99×
26Delaware~50K0.98×
27Missouri~300K0.95×
28Oklahoma~200K0.95×
29Nebraska~90K0.95×
30Michigan~400K0.94×
31New Hampshire~70K0.92×
32Kansas~100K0.91×
33Wisconsin~200K0.90×
34New Mexico~80K0.90×
35California~1.5M0.87×
36Arizona~300K0.86×
37Minnesota~200K0.86×
38Iowa~100K0.86×
39North Dakota~30K0.84×
40South Dakota~30K0.80×
41Vermont~30K0.79×
42Oregon~200K0.78×
43Nevada~100K0.78×
44Hawaii~60K0.77×
45Alaska~30K0.77×
46Colorado~200K0.76×
47Idaho~70K0.76×
48Washington~300K0.73×
49Montana~40K0.72×
50Utah~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Global Positioning System, United States
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Global Positioning System audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Global Positioning System audience
#·InterestCategoryAffinity×
01QuadratecCars & Mobility12.26×
02Firestone TiresCars & Mobility11.27×
03Bob RossMovies & TV4.95×
04Activity trackerTechnology & Electronics3.78×
05SmartwatchTechnology & Electronics3.67×
06Wearable technologyTechnology & Electronics3.36×
07MotorboatCars & Mobility3.04×
08ShutterflyTechnology & Electronics2.96×
09Discount TireShopping2.29×
10Lawn mowerHome & Garden2.27×
11Real propertyHome & Garden2.05×
12HeadphonesTechnology & Electronics1.98×
13Solar energyHome & Garden1.82×
14Renewable energyBusiness & Career1.78×
15Made in USABusiness & Career1.74×
16Hardware storeHome & Garden1.66×
17United Parcel ServiceBusiness & Career1.61×
18InnovationBusiness & Career1.60×
19AuctionShopping1.59×
20Best BuyShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Global Positioning System audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Global Positioning System audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Need for SecurityCONSERVATISM1.47×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Global Positioning System audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
CreativityOPEN0.77×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Global Positioning System have in United States?

Global Positioning System has an estimated audience of 18,153,299 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Global Positioning System fans?

48.1% of Global Positioning System fans are female, 51.9% are male, with an average age of 40.5 years.

03

Which brands do Global Positioning System fans like most?

Global Positioning System fans show strongest brand affinity for Smartwatch (3.67×), Best Buy (1.56×), and Real property (2.05×) over the country average.

04

Where do Global Positioning System fans live in United States?

Global Positioning System fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Global Positioning System fans also like?

Beyond Global Positioning System itself, the audience over-indexes on Best Buy (1.56×), Real property (2.05×), Discount Tire (2.29×), and Firestone Tires (11.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Global Positioning System audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Global Positioning System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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