Global Positioning System Audience in United States

Global Positioning System has an estimated audience of 18,153,299 people in United States. 48.1% are female, 51.9% are male, average age 40.5. Top regions: California, Florida, Texas. Top brand affinities: Kia Sportage, Google Maps, Indeed.com, Capital One, Autism Awareness.

The average Global Positioning System fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Kia Sportage, Google Maps, Indeed.com, with strongest over-indexing on Kia Sportage (24.19× the country average). Demographically, the Global Positioning System audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Global Positioning System fans

Demographic split for Global Positioning System audience in United States
MetricValue
Female48.1%
Male51.9%
Average age40.5
Estimated audience size18,153,299

Audience persona

The typical Global Positioning System fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Global Positioning System in United States
RegionReachAffinity
California1,830,7310.92×
Florida1,739,4401.42×
Texas1,735,2811.11×
New York1,126,7491.11×
Georgia770,0381.38×
North Carolina725,3341.33×
New Jersey702,1981.52×
Pennsylvania664,4031.09×
Ohio615,1611.1×
Illinois614,7931.02×
Virginia514,5111.16×
Michigan457,8850.96×
Tennessee447,2891.23×
Massachusetts423,3391.18×
Indiana405,2641.22×
Maryland370,2941.19×
South Carolina341,9271.25×
Alabama333,9451.32×
Arizona324,6960.88×
Louisiana305,4751.3×
Washington281,3970.77×
Missouri278,3790.95×
Kentucky255,0501.12×
Wisconsin237,5030.87×
Connecticut230,2681.26×
Colorado218,8770.76×
Minnesota216,3600.83×
Mississippi195,7541.31×
Oklahoma187,4260.93×
Oregon168,4470.81×
Arkansas163,9671.1×
Nevada142,4810.81×
Iowa124,9330.84×
Kansas114,9460.8×
Utah110,3040.68×
West Virginia91,0261.08×
Nebraska84,2650.93×
New Mexico78,1770.86×
Maine69,7571.07×
Rhode Island65,5131.13×
Idaho64,0590.7×
New Hampshire62,8640.88×
Hawaii61,1930.78×
Washington, District of Columbia59,2721.09×
Delaware46,0580.92×
Montana30,9860.62×
South Dakota28,3190.67×
North Dakota27,4810.74×
Alaska25,6710.66×
Vermont23,7440.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Global Positioning System audience
BrandAffinityCategory
Kia Sportage24.19×Cars & Mobility
Google Maps3.76×Internet & Social Media
Indeed.com3.68×Business & Career
Capital One3.32×Business & Career
Autism Awareness7.61×Health
Diabetes mellitus awareness5.22×Health
CarGurus4.15×Cars & Mobility
Enterprise Rent-A-Car4.09×Cars & Mobility
Singer-songwriter2.57×Music & Radio
Honda HR-V16.13×Cars & Mobility
Microblogging5.26×Technology & Electronics
Google News3.24×News
Pre-school playgroup17.85×Kids & Family
DuckDuckGo4.54×Internet & Social Media
MSN1.98×News
ICloud4.57×Technology & Electronics
Honda Accord7.12×Cars & Mobility
Jeep Grand Cherokee5.24×Cars & Mobility
Apple Store3.71×Shopping
DeviantArt3.32×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Global Positioning System audience
TraitClusterScore
PatriotismCONSERVATISM1.39
Quality AwarenessPREMIUM1.37
Convenience OrientationPREMIUM1.29
Luxury OrientationPREMIUM1.28
Need for SecurityCONSERVATISM1.27
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Global Positioning System
CountryShare
United States17.0%
India5.0%
Italy4.6%

See Global Positioning System audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Global Positioning System have in United States?

Global Positioning System has an estimated audience of 18,153,299 people in United States, concentrated in California and Florida.

What is the gender split and age of Global Positioning System fans?

48.1% of Global Positioning System fans are female, 51.9% are male, with an average age of 40.5 years.

Which brands do Global Positioning System fans like most?

Global Positioning System fans show strongest brand affinity for Kia Sportage (24.19×), Google Maps (3.76×), and Indeed.com (3.68×) over the country average.

Where do Global Positioning System fans live in United States?

Global Positioning System fans in United States are most concentrated in California (reach 1,830,731), Florida (reach 1,739,440), and Texas (reach 1,735,281). These three regions account for the largest share of the active audience.

What other brands do Global Positioning System fans also like?

Beyond Global Positioning System itself, the audience over-indexes on Google Maps (3.76×), Indeed.com (3.68×), Capital One (3.32×), and Autism Awareness (7.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Global Positioning System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.