Rascasse Audience Intelligence

Activity tracker Audience in United States

A data profile of the people who buy, follow and care about Activity tracker in United States — modelled from more than twelve digital signal sources. Activity tracker has an estimated audience of 5,261,916 people in United States.

#15among Tech trend in United States#3652among Topic in United States#278in Technology & Electronics

The average Activity tracker fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Whoop, Smartwatch, Google Maps, with strongest over-indexing on Whoop (25.83× the country average).

Demographically, the Activity tracker audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sports Activity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Activity tracker fan in United States is more female, around 39.7 years old, with strong Sports Activity tendencies and a notable affinity for Whoop.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Activity tracker profile in United States.

Audience size
5.3M
in United States
Gender
55.2%♀
44.8% male
Age
39.7
average years
Country rank
#6374
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Activity tracker fans

55.2% are female, 44.8% are male, average age 39.7.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Activity tracker audience in United States
MetricValue
Female55.2%
Male44.8%
Average age39.7
Estimated audience size5,261,916
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Activity tracker audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Activity tracker audience comes from United States.

Worldwide audience distribution share by country for Activity tracker
CountryShare
United States26.1%
Germany10.3%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Activity tracker audience in United States is strongest.

Fig. 05

Top regions by affinity

Activity tracker fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~80K1.12×
02Alaska~10K1.11×
03North Dakota~10K1.10×
04Vermont~10K1.08×
05South Dakota~10K1.07×
06Wisconsin~80K1.05×
07Iowa~50K1.05×
08Montana~20K1.05×
09Massachusetts~100K1.04×
10Ohio~200K1.03×
11Virginia~100K1.03×
12Nebraska~30K1.03×
13Rhode Island~20K1.03×
14Idaho~30K1.02×
15Kansas~40K1.01×
16Maine~20K1.01×
17Missouri~90K1.00×
18Connecticut~50K1.00×
19West Virginia~20K1.00×
20Michigan~100K0.99×
21Oregon~60K0.99×
22Oklahoma~60K0.99×
23New Hampshire~20K0.99×
24California~600K0.98×
25Washington~100K0.98×
26Maryland~90K0.98×
27Utah~50K0.98×
28Washington, District of Columbia~20K0.98×
29Delaware~10K0.97×
30New York~300K0.96×
31Illinois~200K0.96×
32Hawaii~20K0.96×
33Indiana~90K0.95×
34Kentucky~60K0.95×
35Arkansas~40K0.95×
36Alabama~70K0.94×
37New Mexico~20K0.94×
38North Carolina~100K0.93×
39New Jersey~100K0.93×
40Tennessee~100K0.93×
41South Carolina~70K0.93×
42Louisiana~60K0.93×
43Mississippi~40K0.93×
44Georgia~100K0.91×
45Colorado~80K0.91×
46Florida~300K0.90×
47Arizona~100K0.90×
48Pennsylvania~200K0.89×
49Texas~400K0.88×
50Nevada~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Activity tracker, United States
0.87×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Activity tracker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Activity tracker audience
#·InterestCategoryAffinity×
01WhoopTechnology & Electronics25.83×
02Abdominal exerciseSports14.39×
03Nike+Sports12.18×
04Wearable computerTechnology & Electronics10.86×
05Female body shapeSports10.70×
06Plank (exercise)Sports10.68×
07Interval trainingSports7.87×
08SmartwatchTechnology & Electronics7.40×
09FitbitTechnology & Electronics6.79×
10Energy barFood & Beverages5.09×
11Natural bodybuildingSports4.81×
12Global Positioning SystemTechnology & Electronics3.78×
13WaterproofingHome & Garden3.54×
14Google MapsInternet & Social Media2.63×
15Planet FitnessSports2.32×
16Macy'sShopping1.94×
17GmailInternet & Social Media1.92×
18TrainingSports1.82×
19Old NavyFashion & Accessoires1.74×
20Online shoppingShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Activity tracker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Activity tracker audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.18×
Quality AwarenessPREMIUM1.65×
Luxury OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Activity tracker audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
Social Media UsageJOY1.01×
TraditionCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Activity tracker have in United States?

Activity tracker has an estimated audience of 5,261,916 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Activity tracker fans?

55.2% of Activity tracker fans are female, 44.8% are male, with an average age of 39.7 years.

03

Which brands do Activity tracker fans like most?

Activity tracker fans show strongest brand affinity for Whoop (25.83×), Smartwatch (7.4×), and Google Maps (2.63×) over the country average.

04

Where do Activity tracker fans live in United States?

Activity tracker fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Activity tracker fans also like?

Beyond Activity tracker itself, the audience over-indexes on Smartwatch (7.4×), Google Maps (2.63×), Abdominal exercise (14.39×), and Fitbit (6.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Activity tracker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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