Activity tracker Audience in United States

Activity tracker logo

Activity tracker has an estimated audience of 5,261,916 people in United States. 55.2% are female, 44.8% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Whoop, Nike+, Smartwatch, Google Maps, Abdominal exercise.

The average Activity tracker fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whoop, Nike+, Smartwatch, with strongest over-indexing on Whoop (25.83× the country average). Demographically, the Activity tracker audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Activity tracker fans

Demographic split for Activity tracker audience in United States
MetricValue
Female55.2%
Male44.8%
Average age39.7
Estimated audience size5,261,916

Audience persona

The typical Activity tracker fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Whoop.

Top regions in United States

Top regions ranked by reach for Activity tracker in United States
RegionReachAffinity
California618,1311.07×
Texas420,1880.93×
Florida317,4650.89×
New York299,4641.02×
Illinois185,6571.06×
Ohio166,5991.03×
Pennsylvania158,1680.89×
Georgia152,3370.94×
Michigan150,3291.09×
Virginia146,5521.14×
North Carolina144,7780.91×
New Jersey132,2400.99×
Massachusetts114,3131.1×
Washington107,4251.02×
Tennessee100,0530.95×
Minnesota93,9501.25×
Missouri90,6791.07×
Indiana90,4750.94×
Maryland90,1411×
Arizona88,2580.82×
Wisconsin79,1061×
Colorado73,0780.88×
Alabama70,7760.96×
South Carolina69,1040.87×
Kentucky62,5050.95×
Louisiana61,3180.9×
Oregon57,5580.95×
Oklahoma57,5200.98×
Connecticut53,2051.01×
Iowa48,9251.13×
Utah44,6990.95×
Kansas44,1741.07×
Nevada36,4390.72×
Arkansas31,8590.73×
Nebraska30,3181.15×
Mississippi27,5860.64×
Idaho27,3391.04×
West Virginia23,9120.98×
New Mexico21,0200.8×
Hawaii19,0850.84×
Rhode Island19,0251.14×
Maine18,1080.96×
Montana17,8301.22×
New Hampshire15,9500.77×
South Dakota15,6441.29×
Alaska14,8751.32×
Washington, District of Columbia14,0590.89×
North Dakota13,3281.23×
Delaware12,1700.84×
Wyoming11,9751.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Activity tracker audience
BrandAffinityCategory
Whoop25.83×Technology & Electronics
Nike+12.18×Sports
Smartwatch7.4×Technology & Electronics
Google Maps2.63×Internet & Social Media
Abdominal exercise14.39×Sports
Fitbit6.79×Technology & Electronics
Online shopping1.51×Shopping
Planet Fitness2.32×Sports
Natural bodybuilding4.81×Sports
Interval training7.87×Sports
Female body shape10.7×Sports
Global Positioning System3.78×Technology & Electronics
Wearable computer10.86×Technology & Electronics
Macy's1.94×Shopping
Training1.82×Sports
Waterproofing3.54×Home & Garden
Plank (exercise)10.68×Sports
Gmail1.92×Internet & Social Media
Energy bar5.09×Food & Beverages
Aerobics3.94×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Activity tracker audience
TraitClusterScore
Luxury OrientationPREMIUM1.69
LGBTQ+ IdentityOPEN1.62
Family OrientationCONSERVATISM1.57
SustainabilityBALANCE1.44
Design AffinityPREMIUM1.44
IndulgenceJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Activity tracker
CountryShare
United States26.1%
Germany10.3%
Japan6.9%

See Activity tracker audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Activity tracker have in United States?

Activity tracker has an estimated audience of 5,261,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Activity tracker fans?

55.2% of Activity tracker fans are female, 44.8% are male, with an average age of 39.7 years.

Which brands do Activity tracker fans like most?

Activity tracker fans show strongest brand affinity for Whoop (25.83×), Nike+ (12.18×), and Smartwatch (7.4×) over the country average.

Where do Activity tracker fans live in United States?

Activity tracker fans in United States are most concentrated in California (reach 618,131), Texas (reach 420,188), and Florida (reach 317,465). These three regions account for the largest share of the active audience.

What other brands do Activity tracker fans also like?

Beyond Activity tracker itself, the audience over-indexes on Nike+ (12.18×), Smartwatch (7.4×), Google Maps (2.63×), and Abdominal exercise (14.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Activity tracker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.