Energy bar Audience in United States

Energy bar logo

Energy bar has an estimated audience of 7,795,569 people in United States. 45.7% are female, 54.3% are male, average age 35.8. Top regions: California, Texas, Massachusetts. Top brand affinities: Abdominal exercise, Female body shape, Plank (exercise), Natural bodybuilding, Fitness models.

The average Energy bar fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Massachusetts. Top brand affinities include Abdominal exercise, Female body shape, Plank (exercise), with strongest over-indexing on Abdominal exercise (26.44× the country average). Demographically, the Energy bar audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Energy bar fans

Demographic split for Energy bar audience in United States
MetricValue
Female45.7%
Male54.3%
Average age35.8
Estimated audience size7,795,569

Audience persona

The typical Energy bar fan in United States is balanced, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Abdominal exercise.

Top regions in United States

Top regions ranked by reach for Energy bar in United States
RegionReachAffinity
California1,038,1871.21×
Texas651,9440.97×
Massachusetts552,6303.6×
New York546,6251.25×
Florida429,8610.81×
Illinois251,2890.97×
Pennsylvania222,4590.85×
Georgia217,4690.91×
North Carolina215,6050.92×
Ohio212,5540.89×
Washington211,4441.35×
New Jersey191,6810.97×
Michigan183,4300.9×
Virginia167,9840.88×
Arizona151,4960.95×
Iowa150,9242.35×
Indiana128,4690.9×
Tennessee123,8970.79×
Maryland119,7620.89×
Colorado117,4850.96×
Minnesota116,1641.04×
Missouri103,1760.82×
Wisconsin102,7200.88×
Hawaii100,9723.01×
Oregon96,4301.08×
South Carolina89,2430.76×
Connecticut88,7961.14×
Louisiana76,7050.76×
Alabama74,8010.69×
Kentucky74,6420.76×
Oklahoma71,3830.82×
Nevada60,3700.8×
Utah55,9150.8×
Kansas50,9040.83×
Arkansas50,1820.78×
Mississippi40,0540.62×
Nebraska35,5730.91×
Idaho35,2330.9×
New Hampshire34,2321.11×
New Mexico29,2620.75×
Maine26,9670.97×
West Virginia22,8920.63×
Washington, District of Columbia21,3730.91×
Rhode Island20,2380.82×
Delaware16,3110.76×
Montana14,0140.65×
Vermont13,2700.97×
Alaska10,9990.66×
South Dakota10,9200.61×
North Dakota10,6330.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Energy bar audience
BrandAffinityCategory
Abdominal exercise26.44×Sports
Female body shape19.52×Sports
Plank (exercise)20.34×Sports
Natural bodybuilding6.31×Sports
Fitness models27.42×Sports
Withings34.84×Technology & Electronics
Deltoid muscle39.27×Health
Biceps curl20.74×Sports
Interval training10.08×Sports
Planet Fitness2.52×Sports
Bodybuilding & Fitness4.89×Sports
Bodyweight exercise7.14×Sports
Aerobics5.13×Sports
Chin-up24.57×Sports
Gated community5.68×Home & Garden
Female bodybuilding5.25×Sports
Fireplace3.89×Home & Garden
Training2×Sports
Sit-up16.42×Sports
Bathroom2.44×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Energy bar audience
TraitClusterScore
Luxury OrientationPREMIUM3.06
Family OrientationCONSERVATISM1.99
Risk AppetiteTHRILL1.81
Design AffinityPREMIUM1.65
Urban LifestyleOPEN1.4
Convenience OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Energy bar
CountryShare
United States28.0%
Germany8.7%
Japan6.4%

See Energy bar audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Energy bar have in United States?

Energy bar has an estimated audience of 7,795,569 people in United States, concentrated in California and Texas.

What is the gender split and age of Energy bar fans?

45.7% of Energy bar fans are female, 54.3% are male, with an average age of 35.8 years.

Which brands do Energy bar fans like most?

Energy bar fans show strongest brand affinity for Abdominal exercise (26.44×), Female body shape (19.52×), and Plank (exercise) (20.34×) over the country average.

Where do Energy bar fans live in United States?

Energy bar fans in United States are most concentrated in California (reach 1,038,187), Texas (reach 651,944), and Massachusetts (reach 552,630). These three regions account for the largest share of the active audience.

What other brands do Energy bar fans also like?

Beyond Energy bar itself, the audience over-indexes on Female body shape (19.52×), Plank (exercise) (20.34×), Natural bodybuilding (6.31×), and Fitness models (27.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Energy bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.