Rascasse Audience Intelligence

Energy bar Audience in United States

A data profile of the people who buy, follow and care about Energy bar in United States — modelled from more than twelve digital signal sources. Energy bar has an estimated audience of 7,795,569 people in United States.

#24among Sweet in United States#2788among Topic in United States#342in Food & Beverages

The average Energy bar fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Massachusetts.

Top brand affinities include Abdominal exercise, Female body shape, Plank (exercise), with strongest over-indexing on Abdominal exercise (26.44× the country average).

Demographically, the Energy bar audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Energy bar fan in United States is balanced, around 35.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Abdominal exercise.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Energy bar profile in United States.

Audience size
7.8M
in United States
Gender
45.7%♀
54.3% male
Age
35.8
average years
Country rank
#4555
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Energy bar fans

45.7% are female, 54.3% are male, average age 35.8.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Energy bar audience in United States
MetricValue
Female45.7%
Male54.3%
Average age35.8
Estimated audience size7,795,569
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Energy bar audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Energy bar audience comes from United States.

Worldwide audience distribution share by country for Energy bar
CountryShare
United States28.0%
Germany8.7%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Energy bar audience in United States is strongest.

Fig. 05

Top regions by affinity

Energy bar fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~500K3.55×
02Hawaii~80K2.34×
03Iowa~100K1.73×
04Washington~200K1.47×
05California~1M1.14×
06Delaware~20K1.14×
07New York~500K1.13×
08New Hampshire~30K1.08×
09Nebraska~40K1.07×
10Connecticut~80K1.05×
11Oregon~90K1.01×
12Vermont~10K1.01×
13Kansas~60K1.00×
14Maine~30K0.98×
15Idaho~40K0.96×
16Montana~20K0.96×
17New Jersey~200K0.95×
18Minnesota~100K0.95×
19Alaska~20K0.95×
20Washington, District of Columbia~20K0.94×
21North Dakota~20K0.94×
22Illinois~200K0.93×
23Colorado~100K0.93×
24Rhode Island~20K0.92×
25South Dakota~20K0.92×
26Texas~600K0.91×
27Virginia~200K0.91×
28Arizona~100K0.91×
29Indiana~100K0.91×
30Utah~60K0.91×
31Nevada~70K0.90×
32Wisconsin~100K0.89×
33New Mexico~30K0.89×
34North Carolina~200K0.88×
35Maryland~100K0.88×
36Kentucky~90K0.88×
37West Virginia~30K0.88×
38Georgia~200K0.87×
39Michigan~200K0.87×
40Oklahoma~80K0.87×
41Arkansas~60K0.87×
42Pennsylvania~200K0.85×
43Missouri~100K0.85×
44Ohio~200K0.83×
45South Carolina~100K0.83×
46Louisiana~80K0.83×
47Mississippi~50K0.83×
48Tennessee~100K0.82×
49Alabama~90K0.81×
50Florida~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Energy bar, United States
0.75×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Energy bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Energy bar audience
#·InterestCategoryAffinity×
01Deltoid muscleHealth39.27×
02WithingsTechnology & Electronics34.84×
03Fitness modelsSports27.42×
04Abdominal exerciseSports26.44×
05Chin-upSports24.57×
06Biceps curlSports20.74×
07Plank (exercise)Sports20.34×
08Female body shapeSports19.52×
09Sit-upSports16.42×
10Interval trainingSports10.08×
11Bodyweight exerciseSports7.14×
12Natural bodybuildingSports6.31×
13Gated communityHome & Garden5.68×
14Female bodybuildingSports5.25×
15AerobicsSports5.13×
16Bodybuilding & FitnessSports4.89×
17FireplaceHome & Garden3.89×
18Planet FitnessSports2.52×
19BathroomHome & Garden2.44×
20TrainingSports2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Energy bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Energy bar audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.58×
Sports ActivityPOWER1.41×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Energy bar audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Early Adopter MentalityPOWER0.89×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Energy bar have in United States?

Energy bar has an estimated audience of 7,795,569 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Energy bar fans?

45.7% of Energy bar fans are female, 54.3% are male, with an average age of 35.8 years.

03

Which brands do Energy bar fans like most?

Energy bar fans show strongest brand affinity for Abdominal exercise (26.44×), Female body shape (19.52×), and Plank (exercise) (20.34×) over the country average.

04

Where do Energy bar fans live in United States?

Energy bar fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Massachusetts (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Energy bar fans also like?

Beyond Energy bar itself, the audience over-indexes on Female body shape (19.52×), Plank (exercise) (20.34×), Natural bodybuilding (6.31×), and Fitness models (27.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Energy bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Energy bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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