Rascasse Audience Intelligence

Plank (exercise) Audience in United States

A data profile of the people who buy, follow and care about Plank (exercise) in United States — modelled from more than twelve digital signal sources. Plank (exercise) has an estimated audience of 1,835,432 people in United States.

#6616among Topic in United States#1362in Sports

The average Plank (exercise) fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Energy bar, Anaerobic exercise, cardio fitness, with strongest over-indexing on Energy bar (20.34× the country average).

Demographically, the Plank (exercise) audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plank (exercise) fan in United States is balanced, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for Energy bar.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plank (exercise) profile in United States.

Audience size
1.8M
in United States
Gender
48.1%♀
51.9% male
Age
36.0
average years
Country rank
#15236
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plank (exercise) fans

48.1% are female, 51.9% are male, average age 36.0.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Plank (exercise) audience in United States
MetricValue
Female48.1%
Male51.9%
Average age36.0
Estimated audience size1,835,432
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Plank (exercise) audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Plank (exercise) audience comes from United States.

Worldwide audience distribution share by country for Plank (exercise)
CountryShare
United States25.9%
United Kingdom6.7%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plank (exercise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Plank (exercise) fans by region: top regions in United States
#RegionReachAffinity×
01California~400K2.12×
02Nebraska~20K2.04×
03Ohio~80K1.41×
04Texas~200K1.19×
05Florida~100K1.12×
06New York~100K1.10×
07Maryland~30K1.09×
08New Jersey~50K1.08×
09Georgia~60K1.06×
10Michigan~50K1.06×
11North Carolina~60K1.04×
12Massachusetts~40K1.04×
13Hawaii~8K1.04×
14Virginia~50K1.03×
15Connecticut~20K1.03×
16Louisiana~20K1.02×
17Kentucky~20K1.01×
18Mississippi~20K1.01×
19Pennsylvania~60K1.00×
20Illinois~60K0.99×
21Washington~40K0.99×
22Kansas~10K0.99×
23Indiana~30K0.97×
24Oklahoma~20K0.97×
25Rhode Island~6K0.97×
26North Dakota~4K0.97×
27Arizona~40K0.96×
28Nevada~20K0.96×
29Arkansas~10K0.96×
30Delaware~5K0.96×
31South Carolina~30K0.94×
32Alabama~20K0.92×
33Oregon~20K0.92×
34Washington, District of Columbia~5K0.92×
35Iowa~10K0.91×
36New Mexico~8K0.91×
37Maine~6K0.91×
38Tennessee~30K0.90×
39Missouri~30K0.90×
40Utah~10K0.89×
41New Hampshire~6K0.89×
42Alaska~3K0.89×
43Minnesota~20K0.88×
44West Virginia~7K0.87×
45Vermont~3K0.87×
46Idaho~8K0.86×
47South Dakota~4K0.86×
48Colorado~20K0.83×
49Wisconsin~20K0.82×
50Montana~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Plank (exercise), United States
0.80×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plank (exercise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plank (exercise) audience
#·InterestCategoryAffinity×
01cardio fitnessSports36.69×
02Anaerobic exerciseSports35.07×
03Energy barFood & Beverages20.34×
04WaterworldMovies & TV20.00×
05Ambit EnergyHome & Garden20.00×
06Resistance bandSports14.47×
07Activity trackerTechnology & Electronics10.68×
08Anna FarisMovies & TV8.76×
09High-intensity interval trainingSports8.26×
10Daniel Day-LewisMovies & TV8.19×
11DumbbellSports7.82×
12Olympic sportsSports7.04×
13Bath and BodyworksShopping5.07×
14Discount storesShopping3.21×
15Shopping mallsShopping2.78×
16Mortgage loansBusiness & Career2.64×
17PinterestInternet & Social Media2.40×
18Organic foodFood & Beverages2.34×
19AirbnbTravel & Leisure2.09×
20FurnitureHome & Garden1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plank (exercise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plank (exercise) audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.01×
MindfulnessBALANCE1.80×
Price SensitivityPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plank (exercise) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
DIY MentalityTHRILL0.90×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plank (exercise) have in United States?

Plank (exercise) has an estimated audience of 1,835,432 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plank (exercise) fans?

48.1% of Plank (exercise) fans are female, 51.9% are male, with an average age of 36.0 years.

03

Which brands do Plank (exercise) fans like most?

Plank (exercise) fans show strongest brand affinity for Energy bar (20.34×), Anaerobic exercise (35.07×), and cardio fitness (36.69×) over the country average.

04

Where do Plank (exercise) fans live in United States?

Plank (exercise) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Plank (exercise) fans also like?

Beyond Plank (exercise) itself, the audience over-indexes on Anaerobic exercise (35.07×), cardio fitness (36.69×), High-intensity interval training (8.26×), and Waterworld (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Plank (exercise) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plank (exercise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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