Plank (exercise) Audience in United States

Plank (exercise) logo

Plank (exercise) has an estimated audience of 1,835,432 people in United States. 48.1% are female, 51.9% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: NBC10 Philadelphia, Kansas, Nebraska Cornhuskers football, Israel, Berks County, Pennsylvania.

The average Plank (exercise) fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBC10 Philadelphia, Kansas, Nebraska Cornhuskers football, with strongest over-indexing on NBC10 Philadelphia (14.36× the country average). Demographically, the Plank (exercise) audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Plank (exercise) fans

Demographic split for Plank (exercise) audience in United States
MetricValue
Female48.1%
Male51.9%
Average age36.0
Estimated audience size1,835,432

Audience persona

The typical Plank (exercise) fan in United States is balanced, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for NBC10 Philadelphia.

Top regions in United States

Top regions ranked by reach for Plank (exercise) in United States
RegionReachAffinity
California375,4881.86×
Texas196,3481.24×
Florida146,0691.18×
New York121,5811.19×
Ohio83,8051.48×
Illinois62,4641.02×
Pennsylvania62,2011.01×
Georgia60,6391.07×
North Carolina55,7881.01×
Michigan52,7761.1×
New Jersey50,2771.08×
Virginia46,6431.04×
Massachusetts39,5291.09×
Washington38,5871.05×
Arizona36,4250.97×
Maryland34,6491.1×
Tennessee31,6310.86×
Indiana30,8980.92×
Missouri27,0190.91×
South Carolina25,6570.93×
Colorado24,5080.85×
Alabama23,2470.91×
Louisiana22,9050.97×
Minnesota22,8980.87×
Kentucky22,8400.99×
Wisconsin22,5570.82×
Nebraska21,9182.38×
Oklahoma19,9610.98×
Oregon19,8960.95×
Connecticut19,2911.05×
Nevada17,5770.99×
Mississippi15,1751×
Kansas14,7201.02×
Arkansas14,4130.95×
Utah14,1900.86×
Iowa13,8090.91×
Hawaii8,1631.03×
New Mexico7,6880.84×
Idaho7,5960.83×
West Virginia7,3330.86×
New Hampshire6,1310.85×
Rhode Island6,0281.03×
Maine5,4650.83×
Washington, District of Columbia5,3870.98×
Delaware4,6650.92×
Montana3,4370.67×
Alaska3,0240.77×
South Dakota3,0200.71×
North Dakota2,8280.75×
Vermont2,4990.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plank (exercise) audience
BrandAffinityCategory
NBC10 Philadelphia14.36×Movies & TV
Kansas3.34×Travel & Leisure
Nebraska Cornhuskers football3.02×Sports
Israel1.54×Travel & Leisure
Berks County, Pennsylvania8.84×Travel & Leisure
Staycation2.31×Home & Garden
JDSU2.02×Business & Career
Jesse Plemons2.22×Movies & TV
Mothercare1.87×Kids & Family
Malayalam5.14×Politics & Society
Urban horticulture1.66×Home & Garden
Stamp collecting2.14×Home & Garden
Charlamagne Tha God4.17×Movies & TV
Home staging2.21×Home & Garden
Noodle (Gorillaz)1.5×Music & Radio
Cachorro2.27×Pets & Animals
Panama1.54×Travel & Leisure
Nipsey Hussle2.29×Music & Radio
Grammarly1.76×Business & Career
Glossier1.94×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plank (exercise) audience
TraitClusterScore
Sports ActivityPOWER1.83
MindfulnessBALANCE1.74
Design AffinityPREMIUM1.47
TravellingTHRILL1.37
Career OrientationPOWER1.35
Healthy LifestyleBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Plank (exercise)
CountryShare
United States26.0%
United Kingdom6.7%
Japan5.8%

See Plank (exercise) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Plank (exercise) have in United States?

Plank (exercise) has an estimated audience of 1,835,432 people in United States, concentrated in California and Texas.

What is the gender split and age of Plank (exercise) fans?

48.1% of Plank (exercise) fans are female, 51.9% are male, with an average age of 36.0 years.

Which brands do Plank (exercise) fans like most?

Plank (exercise) fans show strongest brand affinity for NBC10 Philadelphia (14.36×), Kansas (3.34×), and Nebraska Cornhuskers football (3.02×) over the country average.

Where do Plank (exercise) fans live in United States?

Plank (exercise) fans in United States are most concentrated in California (reach 375,488), Texas (reach 196,348), and Florida (reach 146,069). These three regions account for the largest share of the active audience.

What other brands do Plank (exercise) fans also like?

Beyond Plank (exercise) itself, the audience over-indexes on Kansas (3.34×), Nebraska Cornhuskers football (3.02×), Israel (1.54×), and Berks County, Pennsylvania (8.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plank (exercise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.