Rascasse Audience Intelligence

Organic food Audience in United States

A data profile of the people who buy, follow and care about Organic food in United States — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 54,896,489 people in United States.

#255among Topic in United States#33in Food & Beverages

The average Organic food fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Friendship, Trader Joe's, Healthy habits, with strongest over-indexing on Friendship (2.15× the country average).

Demographically, the Organic food audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Organic food fan in United States is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Friendship.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organic food profile in United States.

Audience size
54.9M
in United States
Gender
63.9%♀
36.1% male
Age
40.4
average years
Country rank
#353
Topic in United States
Fig. 01

Search interest · 12-month trend

-84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organic food fans

63.9% are female, 36.1% are male, average age 40.4.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Organic food audience in United States
MetricValue
Female63.9%
Male36.1%
Average age40.4
Estimated audience size54,896,489
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Organic food audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Organic food audience comes from United States.

Worldwide audience distribution share by country for Organic food
CountryShare
United States18.3%
Japan6.8%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organic food audience in United States is strongest.

Fig. 05

Top regions by affinity

Organic food fans by region: top regions in United States
#RegionReachAffinity×
01Maine~400K1.89×
02New Hampshire~400K1.87×
03Hawaii~400K1.49×
04Pennsylvania~2.5M1.47×
05Washington, District of Columbia~200K1.44×
06Massachusetts~1.5M1.43×
07Connecticut~700K1.31×
08Colorado~1M1.22×
09Rhode Island~200K1.22×
10California~7.5M1.21×
11New Jersey~1.5M1.16×
12Illinois~2M1.15×
13New York~3.5M1.14×
14Oregon~700K1.09×
15New Mexico~300K1.09×
16North Carolina~2M1.08×
17Maryland~1M1.07×
18Florida~4M1.05×
19Nevada~600K1.05×
20Virginia~1.5M1.04×
21Minnesota~800K1.04×
22Louisiana~700K1.03×
23Texas~4.5M0.97×
24Michigan~1.5M0.97×
25Arizona~1M0.97×
26Washington~1M0.97×
27Arkansas~400K0.96×
28Vermont~90K0.96×
29Georgia~1.5M0.95×
30Oklahoma~600K0.94×
31Kansas~400K0.92×
32Tennessee~1M0.91×
33Kentucky~600K0.91×
34Idaho~200K0.90×
35Ohio~1.5M0.89×
36Montana~100K0.89×
37Missouri~800K0.88×
38Wisconsin~700K0.87×
39Nebraska~200K0.87×
40South Carolina~700K0.86×
41Utah~400K0.84×
42Mississippi~400K0.84×
43West Virginia~200K0.84×
44Alabama~600K0.82×
45Indiana~800K0.81×
46Delaware~100K0.80×
47Iowa~400K0.79×
48Alaska~90K0.79×
49South Dakota~100K0.78×
50North Dakota~90K0.78×
Fig. 06

Affinity by region

Affinity by region — Organic food, United States
0.78×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organic food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organic food audience
#·InterestCategoryAffinity×
01Plant-based dietHealth3.66×
02Sprouts Farmers MarketShopping2.81×
03Healthy habitsHealth2.75×
04Diane KeatonMovies & TV2.28×
05FriendshipKids & Family2.15×
06Trader Joe'sShopping2.15×
07Concurrent Versions SystemTechnology & Electronics2.02×
08Dick Van DykeMovies & TV2.02×
09T.J.MaxxShopping1.85×
10Nordstrom rackFashion & Accessoires1.80×
11Women's clothingFashion & Accessoires1.77×
12Google DocsInternet & Social Media1.69×
13Hobby LobbyHome & Garden1.61×
14Dollar TreeShopping1.61×
15Health & wellnessHealth1.59×
16GiftShopping1.58×
17Kohl'sShopping1.58×
18Dollar GeneralShopping1.56×
19WalgreensShopping1.54×
20RecipesFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organic food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Organic food audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.74×
Community OrientationOPEN1.51×
Healthy LifestyleBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Organic food audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Early Adopter MentalityPOWER0.92×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Organic food have in United States?

Organic food has an estimated audience of 54,896,489 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Organic food fans?

63.9% of Organic food fans are female, 36.1% are male, with an average age of 40.4 years.

03

Which brands do Organic food fans like most?

Organic food fans show strongest brand affinity for Friendship (2.15×), Trader Joe's (2.15×), and Healthy habits (2.75×) over the country average.

04

Where do Organic food fans live in United States?

Organic food fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~4.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Organic food fans also like?

Beyond Organic food itself, the audience over-indexes on Trader Joe's (2.15×), Healthy habits (2.75×), Women's clothing (1.77×), and Gift (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Organic food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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