Organic food Audience in United States

Organic food logo

Organic food has an estimated audience of 54,896,489 people in United States. 63.9% are female, 36.1% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Friendship, Healthy habits, Women's clothing, Gift, Recipes.

The average Organic food fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friendship, Healthy habits, Women's clothing, with strongest over-indexing on Friendship (2.15× the country average). Demographically, the Organic food audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Organic food fans

Demographic split for Organic food audience in United States
MetricValue
Female63.9%
Male36.1%
Average age40.4
Estimated audience size54,896,489

Audience persona

The typical Organic food fan in United States is more female, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Friendship.

Top regions in United States

Top regions ranked by reach for Organic food in United States
RegionReachAffinity
California6,622,0971.1×
Texas4,202,7300.89×
Florida3,922,9231.06×
New York3,400,0161.11×
Pennsylvania2,941,3831.59×
Illinois1,610,3910.88×
Georgia1,554,7380.92×
North Carolina1,504,7510.91×
Ohio1,501,0460.89×
Michigan1,463,1961.02×
Virginia1,375,0121.03×
New Jersey1,256,1360.9×
Massachusetts1,162,9311.08×
Washington1,122,9011.02×
Tennessee1,008,0210.92×
Arizona922,9470.82×
Maryland912,7960.97×
Indiana876,5680.87×
Minnesota845,6491.08×
Colorado831,1250.96×
Missouri781,1130.88×
Wisconsin741,9710.9×
South Carolina734,6350.89×
Oregon729,3901.16×
New Hampshire629,0912.91×
Louisiana619,7450.88×
Kentucky610,5200.89×
Maine591,4723.01×
Alabama557,1870.73×
Oklahoma543,5450.89×
Connecticut483,9250.88×
Utah442,9540.9×
Iowa411,0480.91×
Nevada408,7100.77×
Arkansas407,7850.9×
Mississippi401,2170.89×
Kansas357,7920.83×
Hawaii339,2341.44×
Idaho298,0911.08×
New Mexico238,8120.87×
West Virginia224,5580.88×
Nebraska206,0940.75×
Washington, District of Columbia163,1800.99×
Montana144,0700.95×
Rhode Island131,7660.75×
Delaware96,0000.63×
Vermont92,2570.96×
South Dakota84,3570.66×
North Dakota75,0960.67×
Wyoming56,7670.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Organic food audience
BrandAffinityCategory
Friendship2.15×Kids & Family
Healthy habits2.75×Health
Women's clothing1.77×Fashion & Accessoires
Gift1.58×Shopping
Recipes1.51×Food & Beverages
Concurrent Versions System2.02×Technology & Electronics
Health & wellness1.59×Health
Kohl's1.58×Shopping
Hobby Lobby1.61×Home & Garden
Google Docs1.69×Internet & Social Media
Dollar General1.56×Shopping
Dollar Tree1.61×Shopping
Walgreens1.54×Shopping
Nordstrom rack1.8×Fashion & Accessoires
Plant-based diet3.66×Health
T.J.Maxx1.85×Shopping
Diane Keaton2.28×Movies & TV
Sprouts Farmers Market2.81×Shopping
Day1.63×Business & Career
Menards1.78×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Organic food audience
TraitClusterScore
Luxury OrientationPREMIUM2.87
Risk AppetiteTHRILL1.67
Healthy LifestyleBALANCE1.55
SustainabilityBALANCE1.54
IndulgenceJOY1.35
ExtroversionTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Organic food
CountryShare
United States18.3%
Japan6.8%
Italy5.0%

See Organic food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Organic food have in United States?

Organic food has an estimated audience of 54,896,489 people in United States, concentrated in California and Texas.

What is the gender split and age of Organic food fans?

63.9% of Organic food fans are female, 36.1% are male, with an average age of 40.4 years.

Which brands do Organic food fans like most?

Organic food fans show strongest brand affinity for Friendship (2.15×), Healthy habits (2.75×), and Women's clothing (1.77×) over the country average.

Where do Organic food fans live in United States?

Organic food fans in United States are most concentrated in California (reach 6,622,097), Texas (reach 4,202,730), and Florida (reach 3,922,923). These three regions account for the largest share of the active audience.

What other brands do Organic food fans also like?

Beyond Organic food itself, the audience over-indexes on Healthy habits (2.75×), Women's clothing (1.77×), Gift (1.58×), and Recipes (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.