A data profile of the people who buy, follow and care about Organic food in Brazil — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 11,941,651 people in Brazil.
The average Organic food fan in Brazil is 42.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Healthy diet, Organic farming, Moda Feminina, with strongest over-indexing on Healthy diet (1.9× the country average).
Demographically, the Organic food audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Organic food fan in Brazil is more female, around 42.3 years old, with strong Mindfulness tendencies and a notable affinity for Healthy diet.
The key figures that characterise the Organic food profile in Brazil.
71.4% are female, 28.6% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 42.3 |
| Estimated audience size | 11,941,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Organic food audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
Where the Organic food audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alagoas | ~200K | 1.08× | |
| 02 | Sergipe | ~100K | 1.07× | |
| 03 | Mato Grosso do Sul | ~200K | 1.05× | |
| 04 | Roraima | ~40K | 1.05× | |
| 05 | Rondônia | ~100K | 1.04× | |
| 06 | Paraíba | ~200K | 1.03× | |
| 07 | Rio Grande do Norte | ~200K | 1.03× | |
| 08 | Tocantins | ~80K | 1.01× | |
| 09 | Amapá | ~40K | 1.01× | |
| 10 | Espírito Santo | ~200K | 1.00× | |
| 11 | Amazonas | ~200K | 1.00× | |
| 12 | Piauí | ~200K | 1.00× | |
| 13 | Mato Grosso | ~200K | 0.99× | |
| 14 | Federal District | ~200K | 0.99× | |
| 15 | Pará | ~400K | 0.98× | |
| 16 | Maranhão | ~300K | 0.98× | |
| 17 | Pernambuco | ~500K | 0.97× | |
| 18 | Goiás | ~400K | 0.97× | |
| 19 | Ceará | ~500K | 0.96× | |
| 20 | Santa Catarina | ~500K | 0.95× | |
| 21 | Bahia | ~700K | 0.94× | |
| 22 | Paraná | ~700K | 0.94× | |
| 23 | Rio Grande do Sul | ~700K | 0.94× | |
| 24 | Minas Gerais | ~1M | 0.91× | |
| 25 | Rio de Janeiro | ~1M | 0.90× | |
| 26 | São Paulo | ~2.5M | 0.77× | |
| 27 | Acre | 0.00× |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Healthy diet | Health | 1.90× | ||
| 02 | Organic product | Food & Beverages | 1.88× | ||
| 03 | Organic farming | Food & Beverages | 1.73× | ||
| 04 | Bake sale | Food & Beverages | 1.73× | ||
| 05 | Chocolate cake | Food & Beverages | 1.70× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 1.67× | ||
| 07 | Manicure & Pedicure | Beauty & Wellness | 1.66× | ||
| 08 | Vegetarian cuisine | Food & Beverages | 1.66× | ||
| 09 | Moda Feminina | Fashion & Accessoires | 1.64× | ||
| 10 | Weight loss (Fitness And wellness) | Health | 1.62× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.61× | ||
| 12 | Child development | Business & Career | 1.60× | ||
| 13 | Child care | Kids & Family | 1.60× | ||
| 14 | Costume jewelry | Fashion & Accessoires | 1.58× | ||
| 15 | Nail polish | Beauty & Wellness | 1.58× | ||
| 16 | Natural product | Food & Beverages | 1.57× | ||
| 17 | Nutritionist | Food & Beverages | 1.57× | ||
| 18 | Bikini | Fashion & Accessoires | 1.55× | ||
| 19 | Nutrient | Food & Beverages | 1.52× | ||
| 20 | Emotional intelligence | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.23× | |
| Creativity | OPEN | 1.21× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Early Adopter Mentality | POWER | 0.79× |
Organic food has an estimated audience of 11,941,651 people in Brazil, concentrated in São Paulo and Minas Gerais.
71.4% of Organic food fans are female, 28.6% are male, with an average age of 42.3 years.
Organic food fans show strongest brand affinity for Healthy diet (1.9×), Organic farming (1.73×), and Moda Feminina (1.64×) over the country average.
Organic food fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Organic food itself, the audience over-indexes on Organic farming (1.73×), Moda Feminina (1.64×), Children's clothing (1.61×), and Emotional intelligence (1.5×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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