Organic food Audience in Brazil
Organic food has an estimated audience of 11,941,651 people in Brazil. 71.4% are female, 28.6% are male, average age 42.3. Top regions: São Paulo, Paraná, Rio de Janeiro. Top brand affinities: Healthy diet, Organic farming, Moda Feminina, Children's clothing, Emotional intelligence.
The average Organic food fan in Brazil is 42.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Paraná, Rio de Janeiro. Top brand affinities include Healthy diet, Organic farming, Moda Feminina, with strongest over-indexing on Healthy diet (1.9× the country average). Demographically, the Organic food audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Organic food fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 42.3 |
| Estimated audience size | 11,941,651 |
Audience persona
The typical Organic food fan in Brazil is more female, around 42.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Healthy diet.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,350,600 | 0.43× |
| Paraná | 519,152 | 0.71× |
| Rio de Janeiro | 500,554 | 0.45× |
| Bahia | 467,861 | 0.59× |
| Pernambuco | 392,735 | 0.72× |
| Goiás | 357,331 | 0.78× |
| Santa Catarina | 348,498 | 0.64× |
| Minas Gerais | 336,718 | 0.27× |
| Pará | 330,147 | 0.85× |
| Alagoas | 319,923 | 1.84× |
| Paraíba | 319,322 | 1.33× |
| Ceará | 296,754 | 0.57× |
| Rio Grande do Sul | 288,252 | 0.41× |
| Mato Grosso do Sul | 279,251 | 1.6× |
| Rio Grande do Norte | 263,327 | 1.32× |
| Espírito Santo | 247,893 | 1× |
| Sergipe | 242,689 | 1.95× |
| Mato Grosso | 203,498 | 0.91× |
| Amazonas | 195,065 | 0.94× |
| Maranhão | 187,888 | 0.63× |
| Federal District | 180,619 | 0.91× |
| Rondônia | 177,958 | 1.79× |
| Piauí | 157,912 | 0.95× |
| Tocantins | 104,165 | 1.32× |
| Roraima | 88,994 | 2.64× |
| Amapá | 61,592 | 1.45× |
| Acre | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Healthy diet | 1.9× | Health |
| Organic farming | 1.73× | Food & Beverages |
| Moda Feminina | 1.64× | Fashion & Accessoires |
| Children's clothing | 1.61× | Fashion & Accessoires |
| Emotional intelligence | 1.5× | Health |
| Manicure & Pedicure | 1.66× | Beauty & Wellness |
| Child development | 1.6× | Business & Career |
| Chocolate cake | 1.7× | Food & Beverages |
| Nutrient | 1.52× | Food & Beverages |
| Costume jewelry | 1.58× | Fashion & Accessoires |
| Anti-aging cream | 1.67× | Beauty & Wellness |
| Bikini | 1.55× | Fashion & Accessoires |
| Child care | 1.6× | Kids & Family |
| Vegetarian cuisine | 1.66× | Food & Beverages |
| Weight loss (Fitness And wellness) | 1.62× | Health |
| Nail polish | 1.58× | Beauty & Wellness |
| Organic product | 1.88× | Food & Beverages |
| Natural product | 1.57× | Food & Beverages |
| Nutritionist | 1.57× | Food & Beverages |
| Bake sale | 1.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.81 |
| Mindfulness | BALANCE | 1.49 |
| Family Orientation | CONSERVATISM | 1.4 |
| Urban Lifestyle | OPEN | 1.33 |
| Creativity | OPEN | 1.31 |
| Price Sensitivity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
See Organic food audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Organic food have in Brazil?
Organic food has an estimated audience of 11,941,651 people in Brazil, concentrated in São Paulo and Paraná.
What is the gender split and age of Organic food fans?
71.4% of Organic food fans are female, 28.6% are male, with an average age of 42.3 years.
Which brands do Organic food fans like most?
Organic food fans show strongest brand affinity for Healthy diet (1.9×), Organic farming (1.73×), and Moda Feminina (1.64×) over the country average.
Where do Organic food fans live in Brazil?
Organic food fans in Brazil are most concentrated in São Paulo (reach 1,350,600), Paraná (reach 519,152), and Rio de Janeiro (reach 500,554). These three regions account for the largest share of the active audience.
What other brands do Organic food fans also like?
Beyond Organic food itself, the audience over-indexes on Organic farming (1.73×), Moda Feminina (1.64×), Children's clothing (1.61×), and Emotional intelligence (1.5×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.