A data profile of the people who buy, follow and care about Bikini in Brazil — modelled from more than twelve digital signal sources. Bikini has an estimated audience of 8,847,160 people in Brazil.
The average Bikini fan in Brazil is 40.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Giày nữ Suri, Magazine Luiza, Parent, with strongest over-indexing on Giày nữ Suri (861.48× the country average).
Demographically, the Bikini audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Bikini fan in Brazil is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Giày nữ Suri.
The key figures that characterise the Bikini profile in Brazil.
76.3% are female, 23.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 40.4 |
| Estimated audience size | 8,847,160 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Bikini audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 9.7% |
| Brazil | 6.2% |
Where the Bikini audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~800K | 1.86× | |
| 02 | Rio de Janeiro | ~1M | 1.40× | |
| 03 | Alagoas | ~200K | 1.28× | |
| 04 | Rio Grande do Norte | ~200K | 1.23× | |
| 05 | Espírito Santo | ~200K | 1.18× | |
| 06 | Pernambuco | ~500K | 1.13× | |
| 07 | São Paulo | ~2.5M | 1.08× | |
| 08 | Acre | ~30K | 1.08× | |
| 09 | Rio Grande do Sul | ~500K | 1.04× | |
| 10 | Roraima | ~30K | 1.03× | |
| 11 | Federal District | ~100K | 1.01× | |
| 12 | Paraíba | ~200K | 0.98× | |
| 13 | Mato Grosso do Sul | ~100K | 0.96× | |
| 14 | Ceará | ~400K | 0.95× | |
| 15 | Paraná | ~500K | 0.94× | |
| 16 | Rondônia | ~70K | 0.94× | |
| 17 | Amazonas | ~100K | 0.93× | |
| 18 | Bahia | ~500K | 0.92× | |
| 19 | Sergipe | ~90K | 0.92× | |
| 20 | Amapá | ~30K | 0.92× | |
| 21 | Minas Gerais | ~800K | 0.87× | |
| 22 | Tocantins | ~50K | 0.85× | |
| 23 | Goiás | ~300K | 0.84× | |
| 24 | Piauí | ~100K | 0.84× | |
| 25 | Maranhão | ~200K | 0.79× | |
| 26 | Pará | ~200K | 0.78× | |
| 27 | Mato Grosso | ~100K | 0.76× |
The strongest cross-interests of the Bikini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Giày nữ Suri | Shopping | 861.48× | ||
| 02 | One-piece swimsuit | Fashion & Accessoires | 2.53× | ||
| 03 | Lingerie | Fashion & Accessoires | 1.80× | ||
| 04 | Undergarment | Fashion & Accessoires | 1.67× | ||
| 05 | Skirt | Fashion & Accessoires | 1.65× | ||
| 06 | Sea | Travel & Leisure | 1.58× | ||
| 07 | Child development | Business & Career | 1.58× | ||
| 08 | Parent | Kids & Family | 1.57× | ||
| 09 | Swimming pool | Sports | 1.57× | ||
| 10 | Arezzo | Travel & Leisure | 1.56× | ||
| 11 | Summer | Travel & Leisure | 1.56× | ||
| 12 | Sewing | Home & Garden | 1.56× | ||
| 13 | Crochet | Home & Garden | 1.55× | ||
| 14 | Knitting | Home & Garden | 1.55× | ||
| 15 | Trousers | Fashion & Accessoires | 1.54× | ||
| 16 | Magazine Luiza | Shopping | 1.52× | ||
| 17 | Sun | Travel & Leisure | 1.51× | ||
| 18 | Moda Feminina | Fashion & Accessoires | 1.51× | ||
| 19 | Flower | Home & Garden | 1.51× | ||
| 20 | Jeans | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.18× | |
| Creativity | OPEN | 1.07× | |
| Quality Awareness | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Convenience Orientation | PREMIUM | 0.65× |
Bikini has an estimated audience of 8,847,160 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
76.3% of Bikini fans are female, 23.7% are male, with an average age of 40.4 years.
Bikini fans show strongest brand affinity for Giày nữ Suri (861.48×), Magazine Luiza (1.52×), and Parent (1.57×) over the country average.
Bikini fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Rio de Janeiro (reach ~1M), and Minas Gerais (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Bikini itself, the audience over-indexes on Magazine Luiza (1.52×), Parent (1.57×), Trousers (1.54×), and Arezzo (1.56×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bikini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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