A data profile of the people who buy, follow and care about Sun in Brazil — modelled from more than twelve digital signal sources. Sun has an estimated audience of 14,558,918 people in Brazil.
Sun has an estimated audience of 14,558,918 people in Brazil. 67.8% are female, 32.2% are male, average age 40.0. Top brand affinities: Riachuelo, Sewing, PCI Concursos, Lingerie, Lojas Americanas.
Top brand affinities include Riachuelo, Sewing, PCI Concursos, with strongest over-indexing on Riachuelo (1.72× the country average).
Demographically, the Sun audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Individualism, Sustainability.
The typical Sun fan in Brazil is more female, around 40.0 years old, with strong Individualism tendencies and a notable affinity for Riachuelo.
The key figures that characterise the Sun profile in Brazil.
67.8% are female, 32.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 40.0 |
| Estimated audience size | 14,558,918 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Sun audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xabi Alonso | Sports | 2.48× | ||
| 02 | Cazuza | Music & Radio | 1.87× | ||
| 03 | Pedicure | Beauty & Wellness | 1.82× | ||
| 04 | CVC Viagens | Travel & Leisure | 1.77× | ||
| 05 | Nail art | Beauty & Wellness | 1.74× | ||
| 06 | Mascara | Beauty & Wellness | 1.73× | ||
| 07 | Riachuelo | Shopping | 1.72× | ||
| 08 | JusBrasil | Internet & Social Media | 1.66× | ||
| 09 | Beleza na Web | Shopping | 1.65× | ||
| 10 | Via Marte | Shopping | 1.64× | ||
| 11 | Lojas Americanas | Shopping | 1.63× | ||
| 12 | PCI Concursos | Shopping | 1.59× | ||
| 13 | Sewing | Home & Garden | 1.58× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.58× | ||
| 15 | Skirt | Fashion & Accessoires | 1.58× | ||
| 16 | Shampoo | Beauty & Wellness | 1.57× | ||
| 17 | Vichy | Beauty & Wellness | 1.55× | ||
| 18 | Cheesecake | Food & Beverages | 1.54× | ||
| 19 | Embroidery | Home & Garden | 1.52× | ||
| 20 | Bikini | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.27× | |
| Sustainability | BALANCE | 1.24× | |
| Tradition | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Mindfulness | BALANCE | 0.91× | |
| Urban Lifestyle | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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